PR: Learn Social Media Measurement Analytics & Insights
What you'll learn
- Know How to Set Social Media KPIs and Goals for Facebook Twitter etc
- Investigate indepth Facebook Insights & Twitter Analytics
- Which social media measurement tools to use,
- Gain an understanding of Social Media Return on Investment and Cost of Acquisition of the Customer.
- Cool tools (free and paid for) are covered
Requirements
- Some Familiarity with Facebook & Twitter Is Helpful
Description
Who Benefits from this Course? Quick and Easy Social Media Analytics and Measurement. Are you a Facebook Admin looking to write social media measurement reports? Or a marketing professional needing analytics to evaluate Twitter and Instagram return on investment of marketing time and dollars? Perhaps you run a small business and just know there must be more to Facebook and Twitter and would like to see behind the curtain? This course is for the professional social media manager, a marketing or PR person or a small business evaluating their social media presence on Facebook, Twitter etc.
What does the Social Media Measurement and Analytics Course Cover?
- What should you measure? How do you set KPIs (Key performance indicators or goals)
- Facebook Insights are all very well but what about Twitter? And the other platforms?
- Gain an understanding Return on Investment and Cost of Acquisition of the Customer.
- Native tools like Facebook Insights vs 3rd Party measurement?
- Learn about setting KPIs (Key Performance Indicators),
- Which social media measurement tools to use,
- What analytics is available for free on Twitter and Facebook,
- Cool tools (free and paid for) are covered,
Format of the course: Almost everything is in a video lecture format (I'll walk you through evaluating, setting up and measuring social media on various platforms like Facebook and Twitter) but there are also downloadable workbooks for those that prefer to read and follow along that way.
SHORT COURSE: This is a mini-course that is part of a much larger Social Media Campaign course - you will find some videos duplicated from the Campaign course on my corporate account. Some students just want a quick and easy course on one aspect of campaigns - that is the purpose of this course. So if you are just looking for measurement and analytics tools and strategies as part of social media campaigns, this is the course for you!
Who this course is for:
- Marketing Professionals Managing Social Media for their Organisation
- Public Relations Creating Measurement and Analytics Reports for Clients
- Virtual Assistants (VAs) Managing Facebook & Twitter for Small Business
- Small Business Identifying What Works and What Doesn't on Social Media
- These Videos are part of the 5 Step Social Media Marketing Campaign Course - do not take this course if you are already doing that course!
Instructor
- 4.6 Instructor Rating
- 227 Reviews
- 13,362 Students
- 4 Courses
I am a CERT IV Training and Assessment certified trainer (Diplomas and Certificates etc) and I also have taught a Masters of Convergent Media. My personal social media: Forbes Magazine named me in the Top 50 Social Media Influencers globally,named head of media, social media by Marketing Magazine and in the Power150 (AdAge Magazine) Media bloggers. I strive to show the theory/strategy with practical tactical tools in online community building.
Professionally, I manage Facebook Pages for Junior Masterchef, Idol, Big Brother etc. I have taught social media for businesses at University of Sydney for 10 years and I have 7,000 online students. My clients range from UNHCR and TV shows to small businesses and Women Matter (Saudi Arabia Women of Islam community). I have a quarter of a million followers online, personally reaching around 6 million people per month through social media. I have taught around 100,000 people in the last 10 years how to build online communities, create social media content, write strategy documents, drive social media campaigns and improve their Facebook Page through FBO and earned attention.
I personally have a quarter of a million followers online, personally reaching around 6 million people per month through social media. I have taught around 100,000 people in the last 10 years how to build online communities, create social media content, write strategy documents, drive social media campaigns and improve their Facebook Page through FBO and earned attention and have around 7,000 online students.