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Social Media Marketing Strategy Guide for Beginners

Name: Social Media Marketing Strategy Guide for Beginners
Rating: 4.6 (184 reviews)

Learn to Create an Effective Social Media Marketing Strategy for Any Business Brand to Engage and Sell More.

Created byRobin & Jesper, Expert Built

Last updated 2/2026

English

What you'll learn

Create a Social Media Marketing Strategy.
Create a Brand.
Find Your Targeted Audience.
Find Your Targeted Platforms.
Create Branded Content.
Effective Content Marketing.
Content Planning & Scheduling.

Course content

12 sections • 61 lectures • 5h 52m total length

Introduction4:53
Why You Need a Strategy4:10
In this video we'll talk about the importance of having a Social Media Strategy, in other words a plan.

S.M.A.R.T Goals1:45
In this lecture you'll learn how to set well-defined, actionable goals called SMART goals.
Specific4:45
In this lecture we'll make sure that your goal is Specific enough to make it attainable.
Measurable3:10
In this lecture we'll make sure that your goal is measurable to ensure that you can track and reach it.
Achievable3:22
In this lecture we'll make sure that your goal is Achievable and not overly unrealistic.
Relevant3:12
In this lecture we'll make sure that your goal is actually Relevant and not a random goal for the sake of goal-setting.
Time-framed2:41
In this lecture we'll make sure that your goal is time-framed to ensure that you DO reach it. A goal without a time-frame is just a wish!

Branding for Social Media2:34
In this lecture you'll learn about the importance of branding for an effective social media marketing strategy.
The Structure of Branding5:27
In this lecture you'll learn about the structure of branding.
Branding vs Marketing6:36
In this lecture you'll learn the difference between branding and marketing.
Why You Need a Brand Strategy4:40
In this lecture you'll learn why you need a brand strategy.

The Importance of Purpose7:49
In this lecture you'll learn about the importance of purpose.
Purpose Examples7:22
In this lecture you'll learn about different purpose examples.
Your Purpose6:11
In this lecture you'll learn about Your purpose.
The Importance of Vision5:16
In this lecture you'll learn about the importance of having a brand vision.
Vision Examples3:26
In this lecture you'll learn about different vision examples.
Your Vision3:58
In this lecture you'll learn about Your vision.
The Importance of Mission2:39
In this lecture you'll learn about the importance of having a mission with your brand.
Mission Example5:03
In this lecture you'll learn about different mission examples.
Your Mission4:44
In this lecture you'll learn about Your mission.
The Importance of Values4:11
In this lecture you'll learn about the importance of brand value.
Values Examples7:31
In this lecture you'll learn about the value of having values.
Your Values4:55
In this lecture you'll learn about Your value.

Who Are Your Competitors?8:39
In this lecture you'll learn about finding your specific competitors.
What Makes You Different?8:40
In this lecture you'll learn to understand what makes your brand different.
Differentiator Examples8:53
In this lecture you'll learn about differentiator examples.
The Importance of Positioning6:39
In this lecture you'll learn about the importance of your positioning.
Your Positioning Statement7:06
In this lecture you'll learn how to create your positioning statement.

Your Brand Colors15:40
In this lecture you'll learn about Your brand colors.
Your Brand Fonts13:58
In this lecture you'll learn about Your brand fonts.
Brand Logo Types8:48
In this lecture you'll learn about different brand logo types.
Your Brand Logo16:06
In this lecture you'll learn about Your brand logo.
Next Step0:39
In this lecture we'll have a look at where you are, what you've achieved and what's about to come!

Content Marketing Explained2:53
In this lecture you'll learn about content marketing and how it works.
Choose Your Objective5:02
In this lecture you'll learn about the different content marketing objectives. Choose yours accordingly to your goal.
How to Brand Your Content3:19
In this lecture you'll learn how all of your branding needs to spill over and stay consistent in your content marketing.
Content Marketing Strategies Examples4:27
In this lecture you'll learn practical real-world examples of how the professionals use a variety of different branding personalities and strategies and apply that to their content marketing for a consistent and solid social media marketing strategy.
Find Your Target Platforms2:01
In this lecture you'll learn the importance of finding your target platforms.
Exercise - Find Your Target Platforms5:03
In this lecture you'll learn about finding your target platforms.
Choose Your Platforms2:21
In this lecture you'll choose the platforms where you'll post content.
Find Content Ideas4:32
In this lecture you'll learn to find content ideas.
Image Content6:26
In this lecture you'll learn about image content.
Create Image Content9:55
In this lecture you'll learn to create image content yourself.
Video Content6:19
In this lecture you'll learn about video content.
Create Video Content7:04
In this lecture you'll learn to create video content yourself.
Content Marketing Guidelines3:31
In this lecture you'll learn about content marketing guidelines.
Content Marketing Plan5:29
In this lecture you'll learn to create your content marketing plan, also known as a content schedule or content posting schedule.

Requirements

A Computer With an Internet Connection

Description

Welcome to the Social Media Marketing Strategy Guide for Beginners Course!

This is a Beginner-Friendly Course That'll Take You from Beginner to Having an Effective Strategy in Place.

This Project-Based Course Comes with Exercises to Build Your Social Media Marketing Strategy Step-by-Step.

Learn Tried & Proven Strategies from Different Industries & Brands That Works in the Real World!

Really easy to understand and easy to implement. - Elga Krumpak

Course Goals:

Create a Social Media Strategy.
Create a Brand.
Find Your Targeted Audience.
Find Your Targeted Platforms.
Create Branded Content.
Perform Effective Content Marketing.
Perform Content Planning & Scheduling.

You'll Learn:

S.M.A.R.T Goal Setting.
Metrics Tracking.
Branding.
Content Marketing.
Performance Tracking.
Putting it All into a Strategy.

Includes:

- Lifetime Access to Future Updates

- Tools, Articles & Templates

- Quick & Helpful Support in the Q&A section

- Downloadable Certificate of Completion

- 30 Day Money Back Guarantee (No Questions Asked)

Start getting results from your Social Media Marketing by Setting Goals and turning it into an actionable Strategy.

"A Goal Without a Plan is Just a Wish" - Antoine de Saint-Exupéry

A Goal With a Plan is Called a Strategy.

If you're ready to stop wishing and start strategizing...

See you inside the Social Media Marketing Strategy Guide for Beginners!

Love

Robin & Jesper

Who this course is for:

Freelancers.
Entrepreneurs.
Social Media Managers.
Influencers.
Marketing Job Seekers.
Side Hustlers.
Hobbyists.

Social Media Marketing Strategy Guide for Beginners

What you'll learn

Explore related topics

Course content

Introduction2 lectures • 9min

Social Media Goals6 lectures • 19min

Track Metrics2 lectures • 4min

Branding & Design4 lectures • 19min

Internal Brand Communication12 lectures • 1hr 3min

Brand Positioning5 lectures • 40min

Brand Personality3 lectures • 29min

Brand Message4 lectures • 35min

Brand Design5 lectures • 55min

Content Marketing14 lectures • 1hr 8min

Requirements

Description

Who this course is for: