Digital Marketing Fundamentals: Social Media Strategy
What you'll learn
- Learn about Social Proof and how to build a community on Social Networkds
- Understand the fundamentals of Social Media Marketing
- The difference between Earned, Owned and Paid Media
- How to create Personas
- Branding Fundamentals
- SMART Goalsetting on Social Media
Requirements
- You should have a basic understanding of traditional marketing
Description
This crash course is based on the best-selling german Social Media Marketing course of all time and will teach you all you need to know about creating a Social Media Marketing Strategy.
After learning the fundamentals, we'll take a deep dive into Social Proof, which allows you to gain more trust with your customers and prospect. After I teach you this essential concept, we'll look at how you can create more of it for your company or yourself.
This course will help you set the right goals for your social media marketing campaign by teaching you about SMART Goals and the importance of tracking the right metrics to know if your efforts are working.
You will also learn how to do a competitive analysis on Social media to know who your competition is and how you can learn from their mistakes and incorporate their learnings into your strategy.
Finally, we'll talk about the different types of media on social networks and how we can efficiently use different kinds of content. This is where we get to know the difference between earned, owned and paid media.
This course is meant for everyone that wants to learn the basics of successful social media marketing and is based on our best-selling german marketing courses, which have sold more than 50.000 times. So if you want to learn how social media marketing works while avoiding rookie mistakes, then this course is the right one.
Who this course is for:
- This course is aimed at marketing beginners who want to learn more about Social Media Marketing
Instructors
![Timothy Meixner](data:image/svg+xml,%3Csvg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 64 64"%3E%3C/svg%3E){kind=avatar}
- 4.5 Instructor Rating
- 16,795 Reviews
- 95,227 Students
- 35 Courses
English version below
Hi, mein Name ist Timothy.
Zusammen mit Johannes Ruof bin ich seit 2015 auf Udemy als Dozent vertreten und gehöre zu den erfolgreichsten deutschen Dozenten der Plattform.
Als offizieller Partner von Udemy konnten wir in dieser Zeit einige Erfolge verbuchen.
Unter anderem:
Den erfolgreichsten deutschsprachigen Digital Marketing Kurs aller Zeiten
Den erfolgreichsten deutschsprachigen Social Media Marketing Kurs aller Zeiten
Den erfolgreichsten deutschsprachigen Instagram Marketing Kurs aller Zeiten
Den erfolgreichsten deutschsprachigen SEO Kurs aller Zeiten
Den erfolgreichsten deutschsprachigen iOS Development Kurs aller Zeiten
Zusammen mit Johannes den offiziellen Udemy Instructor Award für das beste Dozententeam auf der gesamten Plattform erhalten.
Seit 2019 sind wir außerdem Partner der Google Zukunftswerkstatt. Auf dieser kostenfreien Plattform unterrichten wir drei Kurse und möchten so Menschen dabei helfen, die Herausforderungen des digitalen Wandels zu bewältigen.
Wir konnten bereits mehr als 78.000 Menschen dabei helfen, ihre Ziele zu erreichen und ich würde mich freuen dich in einem unserer Kurse begrüßen zu dürfen.
Hi, I'm Timothy.
Together with Johannes Ruof, I have been an instructor on Udemy since 2015 and I'm one of the most successful German instructors on the platform.
As an official instructor partner of Udemy, we have had some successes during this time.
Among others:
The most successful German-language Digital Marketing course of all time.
The most successful German-language iOS Development course of all time
The most successful German-language Social Media Marketing course of all time
The most successful German-language Instagram Marketing course of all time.
The most successful German-language SEO course of all time.
Together with Johannes, I also received the official Udemy Instructor Award for the best instructor team on the entire platform.
Since 2019, we have also been a partner for a digital learning initiative for Google in Germany. On this free platform, we teach three courses and aim to help people overcome the challenges of digital transformation.
We have already helped more than 78,000 people achieve their goals and I would be very happy to welcome you to one of our courses.
- 4.5 Instructor Rating
- 16,795 Reviews
- 95,227 Students
- 35 Courses
English Version below
Hi, ich bin Johannes.
Zusammen mit Timothy Meixner bin ich seit 2015 auf Udemy als Dozent vertreten und gehöre zu den erfolgreichsten deutschen Dozenten der Plattform.
Als offizieller Partner von Udemy konnten wir in dieser Zeit einige Erfolge verbuchen.
Unter anderem:
Den erfolgreichsten deutschsprachigen Digital Marketing Kurs aller Zeiten
Den erfolgreichsten deutschsprachigen Social Media Marketing Kurs aller Zeiten
Den erfolgreichsten deutschsprachigen SEO Kurs aller Zeiten
Den erfolgreichsten deutschsprachigen iOS Development Kurs aller Zeiten
Den erfolgreichsten deutschsprachigen Instagram Marketing Kurs aller Zeiten
Zusammen mit Timothy habe ich außerdem den offiziellen Udemy Instructor Award für das beste Dozententeam auf der gesamten Plattform erhalten.
Seit 2019 sind wir außerdem Partner der Google Zukunftswerkstatt. Auf dieser kostenfreien Plattform unterrichten wir drei Kurse und möchten so Menschen dabei helfen, die Herausforderungen des digitalen Wandels zu bewältigen.
Wir konnten bereits mehr als 78.000 Menschen dabei helfen, ihre Ziele zu erreichen und ich würde mich freuen dich in einem unserer Kurse begrüßen zu dürfen.
---------------------------------------------------------------------------------
Hi, I'm Johannes.
Together with Timothy Meixner, I have been an instructor on Udemy since 2015 and am one of the most successful German instructors on the platform.
As an official instructor partner of Udemy, we have had some successes during this time.
Among others:
The most successful German-language Digital Marketing course of all time.
The most successful German-language Social Media Marketing course of all time
The most successful German-language SEO course of all time
The most successful German-language iOS development course of all time
The most successful German-language Instagram Marketing course of all time.
Together with Timothy, I also received the official Udemy Instructor Award for the best instructor team on the entire platform.
Since 2019, we have also been a partner for a digital learning initiative for Google in Germany. On this free platform, we teach three courses and aim to help people overcome the challenges of digital transformation.
We have already helped more than 78,000 people achieve their goals and I would be happy to welcome you to one of our courses.