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Social Media Marketing Strategy 101
Rating: 4.7 out of 5(2 ratings)
11 students

Social Media Marketing Strategy 101

Create a Winning Strategy
Created byMegs Hollis
Last updated 6/2022
English
English [Auto],

What you'll learn

  • Social Media Strategy
  • Digital Marketing Strategy
  • Competitor Analysis & SWOT Analysis
  • Marketing Skills

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Course content

9 sections • 25 lectures • 2h 13m total length

  • Introduction2:11

    Master a simple four-step method to audit, develop, execute, and measure a social media strategy for any brand, boosting your ability to pitch and drive online results.

  • Class Overview5:50

    The class overview introduces three divisions of social media marketing, emphasizes disciplined strategy, and outlines a four-step audit, development, execution, and measurement process with platform deep dives.

  • Your Project2:38

    Develop a practical social media strategy through a one-page swot analysis, competitor insights, and content pillars with hashtags, then create mobilizable content aligned with time and resource constraints.

Requirements

  • Beginners welcome!
  • No social media strategy experience required.

Description

Together we will focus on the concepts and trends you'll need to be aware of, and then move into a simple, four step methodology to produce your own strategy.

  • Audit your digital presence

  • Develop a social media strategy

  • Execute a social media strategy

  • Measure and optimize your strategy


This course is a fun and exciting introduction to digital strategy - on the most fun corners of the internet - social media! I have mentored many strategists and aspiring strategists to tackle questions like "what should our business be doing online" or "how do we fare against our competitors" with simple steps that provoke both thought and action!

My teaching style is informal and packed with a variety of content formats which include Google Slides Templates, Google Sheets templates, software suggestions, free hacks and - a copy of an ebook which covers all the nuances of each social media platform.

There's nothing worse than someone who doesn't walk the walk - so I provide actionable steps and suggestions that are currently working for my clients, in the hopes that we can learn in the most collaborative way possible.

I have a Youtube channel helping people to #DoDigitalBetter - and this course is absolutely no different! I share all my secrets to help you become the best strategist you can be.


Who this course is for:

  • Small business owners or aspiring strategists aiming to nail a social media strategy.

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