Social media marketing strategies for photographers.

This course is designed for photographers, for stronger and more relevant social media marketing strategies.

Created byAlain Tannous

Last updated 11/2021

English

English [Auto],

What you'll learn

Discover the field and some basic knowledge regarding social media.
Customize a social media marketing strategy for photographers.
Build brand awareness and a cohesive community.
Conduct compatible social advertising campaigns for photographers on social media.
Increase your visibility on social media and your traffic to your website.
Increase sales leads thanks to social selling.

Course content

8 sections • 42 lectures • 1h 49m total length

Introduction2:52
If you're taking this course, it means you want to go big on social media. You wish to succeed on your own by mastering the art of social media marketing, conducting more relevant social media strategies, reaching your business objectives, and finding new business opportunities.
Welcome to "Social media marketing strategies for photographers"! This course will guide you step by step into your social media marketing journey, and provide you with the best knowledge, insights, and tips to attain your marketing objectives in no time.

Unit 1 : Content Plan0:19
S1 - L1 : What is social media?5:32
In this lecture, you will learn :
1. what is social media as a concept?
2. what are the 9 types of content format, you can find and use on social media?
S1 - L2: Social Media Marketing vs Community Management.2:39
In this lecture, you will learn a general definition of community management and social media marketing. Also, you will learn the evolution of both concepts and the differences between them too.
S2- L1: First aid kit tools: social media dos and don’ts for photographers.2:57
In this lecture, you will learn to choose your social media platforms, thus the adequate type of content formats, according to your marketing objectives, based on best practices. No lists are set in stone if you succeed to become a pioneer on a given platform and reach your marketing objectives.
S2- L2 : Optimizing your social profiles - Part 1.6:10
In this lecture, I chose a few social networks that are compatible with the nature of your work, explained how to set up a profile like a pro, and how to remain top of mind on each of these platforms.
S2 - L2 : Optimizing your social profiles - Part 2.8:27
In this lecture, I chose a few social networks that are compatible with the nature of your work, explained how to set up a profile like a pro, and how to remain top of mind on each of these platforms.
Test your knowledge- 1

Unit 2: Content Plan.0:28
S1-L1 : The value of content.2:11
In this lecture, you will learn the effectiveness of content to achieving business on social media. It is a solid basement to strengthen your position facing your customers and standing out from the competition.
S1-L2: The 4 key elements of a winning content Strategy for photographers.2:52
In this lecture, you will learn about the 4 key elements of a winning content strategy: content reception, competitive analysis, setting goals, and content distribution.
S1-L3 : Conducting a Social Media Audit.2:17
Social Media Audit will measure the effectiveness of your existing social media efforts and give you a better understanding of your audience behavior and of your competitors. It is composed of three major components: Audience analysis, Internal Audience, and Competitor’s audit.
S1-L4 : Determining goals, setting objectives and measuring KPIs.3:08
According to your organizational goals, you need to attain your social media goals. To do so, design clear objectives. Social Media Objectives are specific measurable steps that will accommodate your social media goals.
S1-L5 : Finding your Brand Persona and Voice.1:31
To keep your communication consistent, the way you address your audience should be stable and consistent on all socials, although you might design different marketing objectives for every social media platform. in this lecture, you will learn how to do so.
S1-L6 : Customizing a content strategy for photographers.6:36
In this lecture, you will learn how to establish an effective content plan.
S1-L7 : Monitoring and measuring KPIs.4:06
For you to evaluate the success of your campaign, you need to measure its effectiveness over time, month after month. You need to constantly Evaluate your progress and Reevaluate. Let's learn how!!
S2-L1 : Human and technology-centric.1:57
Marketing has become human but also technology-centric. Technology is mimicking human behavior only to enhance more added value across the customer journey. As a photographer, you need to think like a social media savvy, and your strategy needs to take a certain orientation to be successful. Let's learn how!
S2-L2: Only Experiential, Personal, Social, Inclusive and Advocate worthy UX.2:01
Adapt your social media strategy and make it in concordance with your audience behavior on social platforms. Just think that your content should be fun, experiential, inclusive, and advocate-worthy.
Test your Knowledge - 2

Unit 3: Content Plan0:10
S1-L1 : Building brand awareness on social media.2:00
In this lecture, I will focus on the concepts you need to consider to build your brand awareness and gather a community that speaks your language.
S2-L1: Leading communities on social media.4:14
In this lecture, you will learn how to engage more with your target audience, in order to build a cohesive community and gather your followers around your artwork.
S2-L2: Collaborating with Influencers and Advocates.3:16
Running advocacy programs and maintaining good relationships with influencers is a must-have when it comes to creating some noise around your brand. In this lecture, you will learn why and how important this is to your brand awareness campaign.
S2-L3: Running a contest on social media.3:34
The best way to interact with your followers is to make them part of your content strategy. User-Generated Content (UGC) is capital when it comes to brand awareness. What is better than a contest to interact with your followers in a fun way. in this lecture you will learn more about the impact that contest might leave on your followers and your brand; in addition to some contest ideas.
Test your Knowledge - 3

Unit 5: Content plan.0:24
S1-L1 : General facts about social advertising.1:27
In this lecture, you will learn more about the importance of social ads.
S1-L2 : Brand awareness, loyalty, better conversion, events limited in time.2:30
In this section, you will learn more about the value of social ads.
S1-L3 : Finding B2B collaborations thanks to social ads.1:53
In this lecture, you will learn why Facebook is a pioneer when it comes to social ads.
S1-L4: In times of crisis management.1:24
In this lecture, you will learn the importance of social ads in times of crisis.
S1-L5 : More sales on your merch and e-commerce.2:00
In this lecture, you will learn how to run social ads when it comes to making more sales on your merch.
S2-L1: Social Advertising on Facebook for photographers.3:08
In this lecture, you will learn how to run social ads campaigns on Facebook.
S2-L2: Social Advertising on Instagram for photographers.2:40
In this lecture, you will learn how to run social ads on Instagram.
S2-L3 : Social ads on Twitter for photographer.2:41
In this lecture, you will learn how to run social ads on Twitter.
S2-L4 : Social Advertising on LinkedIn for photographers.2:00
In this lecture, you will learn how to run social ads on LinkedIn.
S2-L5: Social Advertising on Pinterest.2:00
In this lecture, you will learn how to run social ds campaigns on Pinterest.
Test your Knowledge - 5

S1-L1: What is social selling?3:18
in this section, you will learn why to consider social selling.
S1-L2: Why is It important to you?3:49
In this lecture, you will learn why is it important to run social selling campaigns.
S2-L1: Best practices.2:37
in this lecture, you will learn more about some best practices regarding social selling on different social media platforms.
Unit 6: Content plan.0:11
Test your Knowledge - 6

Requirements

Every photographer, new to social media and every photographer who is looking to find new business opportunities on social media and wishes to succeed on his own can take this course.
To take this course, you need to be familiar with social media, content marketing, metrics and find the need to improve your strategic skills.

Description

In this course, I focused on how, you - as photographers- can reach your marketing objectives thanks to social media. Putting your business objectives at the center of my reflection, I chose six common goals that might occur in your everyday life.

In a few words, social media platforms are modern and mandatory tools to run your marketing. Nowadays, it is crucial to know how to design a social media strategy that fits your needs as a photographer. Putting in place a pattern you can replicate is a best practice, that is why it is important to know your target audience, your social media objectives, your brand voice, and how to establish a content plan.

Once done right, you can consider running brand awareness campaigns, and building a cohesive community on your social properties.

When you succeed to gather people around your artwork, you will feel the need to increase your visibility and drive more traffic to your website, portfolio, e-commerce, or merch. Only then, you start considering increasing your sales thanks to social ads and social selling. Combine these two technics together and discover the beauty of increasing your income thanks to social media.

During this course, I will take all these matters one by one and discuss them in-depth in different units. Every unit will cover one theme or marketing objective. And by the end of every unit, you can find a multiple answers test, to estimate how much you understood from the learning materials.

When I conducted this course, my goal was to make happier photographers who can use their social media platforms like digital savvies, for more independence and increase their business opportunities, while staying connected in a creative discussion, especially after the global pandemic the world witnessed.

Who this course is for:

This course is designed for photographers, for stronger and more relevant social media marketing strategies.

Social media marketing strategies for photographers.

What you'll learn

Explore related topics

Course content

Introduction1 lecture • 3min

Unit 1 : Discover the field and some basic knowledge regarding social media.6 lectures • 26min

Unit 2: Customize a social media marketing strategy for photographers.10 lectures • 27min

Unit 3: Build brand awareness and a cohesive community.5 lectures • 13min

Unit 4: Increase your visibility on social media & your traffic to your website.3 lectures • 6min

Unit 5: Conduct social advertising campaigns for photographers on social media.11 lectures • 22min

Unit 6: Increase sales leads thanks to social selling.4 lectures • 10min

Conclusion2 lectures • 2min

Requirements

Description

Who this course is for: