Digital Marketing Success: Proven Science and Design
What you'll learn
- Design and implement effective and aesthetically pleasing social media images and ads
- Apply science-backed principles of digital marketing for more shares, likes, fans, followers, and purchases via social media and online digital marketing
- Write effective and appropriate promotional copy and calls to action for online digital marketing and social media marketing
- Apply effective color, including appropriate hue, saturation, and value, in social media marketing
- Design effective animated ads and cinemagraph social media image posts using Adobe Photoshop
- Get more clicks, likes, shares, follows, and purchases on media such as Twitter, Facebook, YouTube, Instagram, and more.
- If you want to follow along exactly with me in the practical projects where we put the science-backed principles into practice, you'll need Adobe Photoshop, preferably Creative Cloud, but recent versions should work as well. I also link to a few free image editing options in the course, which will be fine for most techniques but not the two animated ad exercises, which require Photoshop. If you only want to know the science-backed marketing principles and don't need to design the images or ads yourself (for example, if you hire someone else to design your images), then of course you won't need Photoshop.
Would you like to get more clicks, shares, retweets, comments, likes, fans, followers, and purchases via social media marketing and/or digital marketing?
Then this course is for you.
Perhaps you're a YouTuber who wants to get more clicks on your video thumbnails. Or you use Facebook brand page to promote your brand or company and want to know the science-backed factors to get more fans, comments, likes, and shares. Or perhaps you run Twitter for a large corporation and want to get more retweets.
Learn the Science-Based Methods of Effective Social Media and Digital Marketing:
In this course, you'll learn from three types of lectures:
Short, helpful lessons covering the numerous scientific, quantitative studies that have found what factors lead to more engagement, followers, and purchases via social media marketing and online advertising. Some of these studies have looked at top 100 global brands' campaigns over a number of years to see what factors contribute to higher engagement.
Practical, hands-on exercises to put these principles into practice by designing social media images and ads.
"Behind the scenes" lectures where I upload the images we've designed together and then confirm the earlier large-scale studies with small-scale tests.
Course Structure and Progression:
In this course, you'll learn and apply the industry-standard design principles, and then you'll learn and apply the science of getting more clicks and engagement. You'll then be amazed by the power of writing appeals, color, and other marketing tips by learning from science-backed marketing secrets confirmed in academic journals. You'll design ads and images throughout the course in order to put these principles into practice.
If you want to follow along with me exactly in the handful of practical exercises, then you'll need Adobe Photoshop, preferably Creative Cloud, although earlier versions work as well. I also include links to free image editing programs in the course, although for the animated ads lesson, you'll need Photoshop. Of course, if you're only interested in the science-backed marketing tips and you hire someone else to design your social media images, then you won't need the software.
See the promotional video for my qualifications to teach this course and let me know if you have any questions! Thanks!
Some other courses feature anecdotal evidence or even inaccurate information NOT backed up by any study (for example, the mythical "names of files affects your YouTube SEO" lie, told by various Udemy instructors, which is not proven and which YouTube themselves debunked).
The information you learn in this course is the result of five months' studying all academic journal articles and other studies on social media marketing and digital marketing. I went through hundreds of articles so I could summarize them in helpful lessons which can then be applied.
Who this course is for:
- This course is for anyone who wants more clicks, likes, shares, comments, retweets, fans, followers, and purchases via social media marketing and/or digital marketing.
- This course is for people who want more clicks on their YouTube thumbnail images, course thumbnail images, online ads and social media images.
- This course is for people who want to learn how to write effectively in social media marketing posts.
- This course is for people who run a social media presence for a company or use social media to promote their own brand, such as independent photographers, writers, and so on.
- This course is not for people who are already maxed out in terms of potential followers, fans, and success on social media or those who already know all the scientific research of effective social media marketing and digital marketing and how to apply it.
I love seeing students succeed in their designs, photos, productions, artistic work, and careers.
Do you want to learn become a better designer or communicator? Do you want to learn industry-standard editing and effects in Photoshop? Do you want to create logos for your brand or for clients? Do you want to learn new skills that are in demand in the new digital economy?
I'm passionate about communication, writing, art, and design education, and I'm currently a full-time professor of communication and digital media. I've developed curriculum and taught classes on design, photography, and writing for over a decade. My university students have become full-time, award-winning photographers, web designers, creative specialists, reporters, and layout designers. And now, you can learn from me as well!
Get started by enrolling in my courses, learning new skills and knowledge, and asking me questions in the courses and forums.
My Three-Part Qualifications to Teach You (Professional Experience, Education, and Experience Teaching):
By combining my professional in-the-field experience (both full-time and freelance), formal education, and experience teaching these topics, I've been able to produce top-notch courses that maximize learning and enable students to become better graphic designers, logo designers, photo editors, artists, and digital media producers.
Real World, Professional Experience:
I've worked as Webmaster and Advertising Designer at a regional newspaper (The News Chief), Internet Development Director at an award-winning advertising design firm, Technology Librarian at a city library system, and Managing Editor at two international graphic design magazines at Kelby Media Group. I've also written for print and online publications and designed websites and other promotional design work for clients on an on-going basis for the past 20 years.
Besides relevant marketplace experience, I also have a B.A. in Communication from Southeastern University, an M.A. in Journalism and Media Studies from the University of South Florida, St. Petersburg, and a Ph.D. in Communication from Regent University. My Ph.D. dissertation focuses on the mythic branding of Apple's Macintosh/Mac in their primary commercial campaigns (1984, Think Different, Switch/Real People, and Get a Mac). Example graduate courses such as Creative Approaches to Digital Media and Visual Storytelling have helped me when developing my own courses.
Teaching these topics in the classroom and online has helped me figure out the best ways to explain concepts and guide students in the designs and productions. Besides being a full-time professor, I've developed curriculum and taught design, photography, and digital media courses for years at the university level for various schools in Florida, Tennessee, Pennsylvania, and Sorrento (Italy).
I'm the founder of Good Creative Academy, the premiere online school for learning and creating. If you're looking to learn more about graphic design, photo retouching, visual art, Adobe software, and digital media production, you have arrived at the right place.
Fun tech-related facts about me:
I taught myself QBasic when I was 13, and later used that programming language to write a program that simulated the DOS prompt, to fool my high school graphic design teacher into thinking the computers had been hacked.
I used web banner advertising on my websites in high school and during my freshman year of college, which brought in about $750 a month in income.