Basic Principles of Social Media Marketing

Learn why you should care about social media marketing, because every minute millions of actions occur—600+ videos, 70+ domains, and 60+ blogs—showing brands actively engaging online.

Show how two thirds of the global internet population visits social networks, noting age-related shifts as under 13 restrictions remain, while older users join platforms like Facebook and Twitter.

Create content across media channels, broadcast to guests, and email your users about forecast coverage to save costs.

Explore why social media marketing matters as time spent on social networks grows and accounts for about 10 percent of all internet activity, with people connected 24/7.

Democratize communication with social media and empower everyday users to create, share, and distribute news, turning everyone into a journalist.

Word of mouth on steroids drives social media vitality through geometric progression, not automatic progression, showing how growth compounds rapidly in digital networks.

The lecture shows how word of mouth on steroids accelerates social media vitality, which grows geometrically, and compares platforms from YouTube's video dominance to Facebook's multi-format reach for digital marketing.

Explore two quick case studies showing how social media spreads campaigns, from Obama's 'Yes we can' video boosting donations to the viral power of parodies and user-generated content on YouTube.

Analyze case studies in social media marketing to show how businesses use social crm for two-way communication, reduce costs, and manage inquiries with a single, efficient manager.

Explore how social media channels amplify brand reach through trends, loyalty tribes, and real-time customer service, while utilizing crm tools to craft conversations rather than campaigns.

Listen to diverse audiences with tools like Google Alerts and engage with an audience rather than one-sided conversations, then measure engagement and actions via analytics.