Social Media Marketing for Woodworkers

An overview of the different social media platforms and how I use them in my own woodworking and furniture making businesses. The importance of a web site for your business is presented. A synopsis of each platform is presented with an in-depth discussion follows in the next section.

How to effectively use Facebook Pages in your woodworking marketing. I describe how to configure your woodworking Facebook Business page to draw clients to your business and develop a Facebook following of your woodworking business. How to create effective advertising within Facebook pages to widen your reach and target specific woodworking and furniture making niches. How I use Facebook ads to make sales in my own woodworking businesses. How Facebook ads are used to funnel clients to your web site.

How to effectively use Twitter in your woodworking marketing. I describe how to configure your Twitter account to draw clients to your business and develop a Twitter following of your woodworking business. How to create effective in-line ads within Twitter to widen your reach and target specific woodworking and furniture making niches.

I describe how the professional social media platform Linkedin is set up. How Linkedin is the go to social media platform for businesses and how you can extend your audience internationally through Linkedin. How to set up your Linkedin network and how it works to attract a following of woodworkers and woodworking-related businesses. How to use Linkedin to outsource parts of your woodworking business and how to get work from other woodworking businesses. How Linkedin is used to funnel clients to your web site.

How to effectively use Instagram in your woodworking marketing. I describe how regular posting of video in the form of Posts and Reels will draw clients to your business and develop a large Instagram following to your Instagram account and woodworking business. How your posts are effectively a form of advertising of your skills, techniques and woodworking and furniture products. The importance of regular posting on social media platforms is covered. Reach a much wider audience on a global scale through Instagram. How Instagram in-line advertising can extend the reach of your woodworking business and drive people (clients) to your web site. How I use Instagram successfully in my marketing program for my woodworking and furniture making businesses. How an Instagram account and ads are used to funnel clients to your web site.

How to effectively use YouTube in your woodworking marketing. I describe how to use video to draw clients to your business and develop a YouTube following (subscribers) to your woodworking business. How your videos are a form of advertising of your skills, techniques and woodworking products. Reach a much wider audience on a global scale with YouTube. Discussion of YouTube monetization and how content creation can add secondary income to your woodworking. How YouTube is used to funnel clients to your web site.

How Pinterest pins draw people (clients) to your woodworking and furniture making. Regular posting (pins) of your woodworking and furniture you create will generate a following to your Pinterest account. How pins and Pinterest boards ( images or video) with the correct description funnel clients to your web site where sales can be generated. How your Pinterest pins (both images and videos) are a form of advertising of your skills, techniques and woodworking products. Reach a much wider audience and specific niches on a global scale with Pinterest.

How to create the best strategy for your social media marketing. Advice on creating the best performing posts and ads and criteria to set for each ad. Creating the most compelling ads and posts that funnel viewers to your web site or where your products are sold. Discussion of the correct demographic for your products and targeting specific niches. How to determine which ads and posts are performing best. Advice on how to best manage the time you and money you allocate to marketing on social media.

Pt. 1 of a 2-part series on boosting your marketing. How to boost your social media marketing. I share tips and techniques I have successfully implemented to raise awareness of my woodworking and furniture making. How a small effort can translate to large gains. How to get the largest return on your videos and posts. Leverage articles and publications to our advantage as a woodworker. Tips on funneling viewers to your web site or where you market your woodworking products. Create posts and videos that demonstrate your passion and dedication to the woodworking craft.  Advice on how often and when is best to post on social media platforms. Techniques on how to perform effective branding of you and your woodworking business. The importance of a well-designed logo for your brand and business. The advantage of repurposing your content across different social media platforms.

Pt. 2 of a 2-part series on boosting your marketing. How to boost your social media marketing. I share tips and techniques I have successfully implemented to raise awareness of my woodworking and furniture making. How a small effort can translate to large gains. How to get the largest return on your videos and posts. Leverage articles and publications to our advantage as a woodworker. Tips on funneling viewers to your web site or where you market your woodworking products. Create posts and videos that demonstrate your passion and dedication to the woodworking craft.  Advice on how often and when is best to post on social media platforms. Techniques on how to perform effective branding of you and your woodworking business. The importance of a well-designed logo for your brand and business. The advantage of repurposing your content across different social media platforms.

Conclusion of the Social Media Marketing for Woodworkers Course and a synopsis of the topics covered and advice on how to move forward with social media. Some tips on the critical points of social media marketing.

Introduction to the author of the course Norman Pirollo. Discover his background, his woodworking and furniture making expertise, and his other publications. Included is an excerpt from my Woodworking: From Design To Making book on Social Media in a business. How to utilize social media to both promote and market your business. Social media exposure is increasingly becoming a force in business marketing. Don't be left out and give your competitors the upper hand. Embrace the power of social media in your business!

Included with course. Start Woodworking (eBook) is a $15 value and describes a good introduction to woodworking basics along with the basic tools necessary to start woodworking. Included in attached article.