Social Media Marketing | Step-By-Step Examples | For Results
4.1 (88 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
1,996 students enrolled

Social Media Marketing | Step-By-Step Examples | For Results

The ultimate social media marketing set-up and strategy guide. Learn from an online marketing expert - Sign up TODAY!
4.1 (88 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
1,996 students enrolled
Created by Blake Stockton
Last updated 1/2017
English [Auto]
Current price: $135.99 Original price: $194.99 Discount: 30% off
5 hours left at this price!
30-Day Money-Back Guarantee
This course includes
  • 3.5 hours on-demand video
  • 1 downloadable resource
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • Choose the right social media platform for your business
  • How-to create an account on 4 of the most popular social media platforms
  • How-to post on 4 of the most popular popular social media platforms
  • Act on latest online trends to grow your business
  • Create a 1-Page Social Media Marketing Plan
  • Use Instagram For Business and stream a Facebook Live video
  • You should have a computer with internet access.
  • A company logo (recommended)

**40 5-Star Reviews (and growing!)** Listen to what Jean W. had to say:

"...There is so much valuable information that I can't wait to put to use to help me grow my business...The information and examples that are used during the course are relevant and easy to incorporate into my particular business... My time was very well spent in taking the course. Thank You."

In this course you will learn the essentials of social media marketing for entrepreneurs and small business. By the end of this course you will choose one social media platform to go "all-in" on. 

As an expert Marketing Consultant, I see my clients have success on social media when they choose one platform to be the best at. Don't spread yourself too thin on 5 different accounts!

Master the basics of Social Media Marketing For Business:

  •        NEW for 2017: Facebook Live for Business
  •        Take advantage of current trends
  •        Dozens of examples specific to small business
  •        8 platforms explained, including:
  •        Facebook (emphasis on video)
  •        YouTube
  •        LinkedIn
  •        Instagram For Business (BRAND NEW and only available here)
  •        Twitter
  •        Pinterest
  •        Snapchat
  •        Google+ 
  •        Step-by-step guide on how to create your accounts
  •        Step-by-step guide on how to post
  •        Utilize no-nonsense best practices for success
  •        Bonus: 1-Page Social Media Marking Plan

Real Life Examples of Social Media For Small Business

Look folks, the vast majority of social media marketing advice online is geared for big business. You'll see examples with large companies like Oreo, Taco Bell, and Mountain Dew. 

Those examples don't help you learn!  Big businesses have social media teams, production teams, and animation teams. You don’t! 

**All our examples focus on what an entrepreneur and small business can do to see results.**

Course Content: Learn what will get you the best ROTI (Return on Time Investment)

The course is structured by social media platform. We'll do a deep dive on 4 of the accounts I see business owners use the most for success. They are Facebook, LinkedIn YouTube, Instagram. 

**On these 4 platforms we'll use a fictitious business to show you how to set up accounts from scratch and make your first post. You won't get this anywhere else folks! Awesomeness!

We’ll also discuss:

  •        Why to choose that platform
  •        Terminology
  •        How-to set up your account
  •        How-to make your first post
  •        Best practices for success

The other 4 social media accounts are Twitter, Pinterest, Snapchat, and Google+. For these platforms we'll discuss:

  •        Why to choose that platform, and
  •        Best practices for success

These platform's aren’t discussed as in depth because they are more niche. The vast majority of entrepreneurs and small business owners won't be using these platforms to start and grow their social media presence and business.

Keep this in mind:

**You can finish this course in an afternoon**. Or break up the course into daily, less than 10 minute videos!

Now, to take your social media marketing knowledge to the next level, all you need to do is: 

Click the green button above called "Take This Course". If you're new to Udemy, fill out your information. Then, BOOM, you're in!

My friend...I will see you in the course :)

- Blake Stockton

Who this course is for:
  • This social media course is best for business owners that have some web skills, but need step-by-step assistant to figure out which social media platform they need to use and how to set it up.
  • This course is probably not for someone looking for advanced social media techniques like advertising and analytics.
Course content
Expand all 39 lectures 03:37:36
+ The State of Social Media
3 lectures 14:34

Two trends in social media marketing that are affecting business owners the most.

Preview 06:02

Three fundamentals for success that work across all social media platforms.

Social Media Fundamentals For Success

Two things I want you to consider when going through this course.

Your Social Media Marketing Strategy
+ Learn Facebook
5 lectures 32:35

The top 4 reasons to make Facebook as your social media platform of choice. We discuss Facebook advertising, video, and overall online presence.

Why Facebook?

Learn about common Facebook Terms and how it affects your business page. Likes and comments and shares, oh my! Also, boosts and "pin to the top".

Facebook Terminology

Step-by-step screen share that holds your hand through the process of creating a FB Business Page. Get introduced to our fictional company Hang Ten Surf Shop!

Quick Start Guide: Set Up Your Facebook Business Page

Learn how to post on Facebook. And most importantly the different types of content, including text, pictures, videos, slideshows (new feature!), canvas, offers, milestones, and notes!

Quick Start Guide: Make Your First Facebook Post!

5 Best Practices to take your Facebook game to the next level. We talk promotion, engagement, going native, and getting social!

Facebook Best Practices For Success
+ Learn YouTube
5 lectures 36:43

4 reasons to choose YouTube as your social media platform of choice. We talk building trust, embedding videos, getting videos ranked on Google, and local SEO with an example! 

Why YouTube?

What in the world is an Annotation, a Youtube Card, and an Enhancement? Find out in the video and how it affects your video marketing!

YouTube Terminology

How-to set up and optimize your YouTube Channel. Learn about Channel Art, Channel Layout, and why YouTube connects with Google+

Quick Start Guide: Set Up Your YouTube Channel

Learn how to upload a video to YouTube. We walk through video settings, local SEO, and your video's basic info with our video example. Surf's up!

Preview 07:13

4 Youtube Best Practices for The Busy Entrepreneur. Lot's of Search Engine Optimization discussion in this video. Learn about optimizing your video title, your description, and should you have ads on your video?

YouTube Best Practices For Success
+ Learn LinkedIn
8 lectures 36:41

Are you in B2B? Or have a profession based business? You won't want to miss this video! We discuss LinkedIn search with an example and marketing yourself as an authority.

Why LinkedIn? - Part 1

In this video, learn the #1 thing you need to rank higher in Google and how LinkedIn plays a part in that. Discover the content distribution potential with LinkedIn's Pulse.

Why LinkedIn? - Part 2

Learn about Connections, Recommendations, and Endorsements. Also, what in the world is a LinkedIn SlideShare?

LinkedIn Terminology

We give an "over the shoulder" look and review a well optimized LinkedIn Personal Page. 

Optimizing Your LinkedIn Personal Page

Optimize your personal LI profile. Don't only use text...ew. Make it visual! We will give you an example.

Posting Content on Your Personal Page

Don't forget about your LinkedIn company page. Get an "over the shoulder" review of a well optimized company page. 

Optimizing Your Company Page

Learn about content that performs well on LinkedIn by reviewing my personal LinkedIn Newsfeed.

Studying LinkedIn Content

4 LinkedIn Best Practices. Learn about the power of a personal connection message, participating in groups, and displaying work samples to make your profile visual! Lots of examples to learn from.

Preview 06:53
+ Learn Instagram For Business
5 lectures 37:01

Instragram For Business is a powerful new feature. Learn more about the business friendly features in this video. Also, see examples of Instragram's visual language.

Preview 06:08

Learn about geotags, captions, filters, and the new Story feature. Stuffed with examples.

Instagram Terminology

We do a screenshare with our phone (very cool!) to show you exactly how to set up and optimize your new Instagram account.

Quick Start Guide: Set up your Instagram account

We walk you step-by-step how to make you first post on Instragram. Learn about the unique features within this social media platform.

Quick Start Guide: How To Make Your First Instagram Post!

We study successful Instragram accounts to see what they did (and currently do) to grow their account followers. We discuss hashtags, value in captions, and getting social!

Instagram Best Practices For Success
+ Twitter, Snapchat, Pinterest, & Google+
5 lectures 30:57

Quick overview of this section and why we shortened Twitter, Pinterest, Snapchat, and Google+'s videos.

The Other Players

Why Twitter and Best Practices. We discuss Twitter search, networking potential, social leaders, and Twitter's unique language.


Why Pinterest and Best Practices. We discuss DIY Buyable Pins, Pinterest browser add-on, board categorization with several examples.

Preview 07:06

The latest social media platform. Not many small business friendly features yet, but may be perfect for your business if you're going for the under 35 demographic. We discuss Snaps, Stories, and small business best practices with examples.


Learn about Google+'s SEO potential, it's integration with Google My Business (which, as a business owner, you definitely need to be on), and several examples to learn even more!

+ Bonus: 1-Page Social Media Marketing Plan
1 lecture 03:54

A quick walk-through of the 1-Page SMM Plan. Now that you have learned a ton, let's take massive action!

1 Page SMM Plan - Take Action!
+ Bonus: Facebook Live Best Practices
5 lectures 22:52

Learn about why Facebook is pushing Live video so heavily.

Facebook Live For Business - Intro

How to prep for a rockstar Facebook Live video!

FB Live Best Practices - Part 1
FB Live Best Practices - Part 2

General tips and technology recommendations to make an awesome looking video.

Video Best Practices

I screenshare from my phone to show you how to stream you first FB Live video.

FB Live Walkthrough