Social Media Marketing

More than 80,000 business owners have taken my class since 2014 – it's now available online
Rating: 4.2 out of 5 (527 ratings)
9,800 students
English
English [Auto]
Social Media Marketing
Rating: 4.2 out of 5 (527 ratings)
9,800 students
Determine the social media platforms that your target customers use
Learn how to create repurposed content that attracts social media users and links them to your website
Evaluate and chosen a social media management tool for your business
Understand social media best practices

Requirements

  • Access to a computer with Internet connection

Description

In this course, you will learn how to increase engagement on social media for purpose of growing your business.

  • Determine the social media platforms that your target customers use

  • Learn how to create repurposed content that attracts social media users and links them to your website

  • Evaluate and chosen a social media management tool for your business

  • Understand social media best practices

Who this course is for:

  • Business owners that want to grow
  • Working professionals that want to learn digital marketing
  • Entrepreneurs that want to do the digital marketing themselves

Course content

7 sections • 12 lectures • 31m total length
  • Introduction
    00:08
  • The Loyalty Loop and Social Media
    00:27
  • Customer Persona
    01:10
  • Evaluate Your Website
    3 questions
  • Social Media Demographics
    03:19

Instructor

Global Digital Marketer & Entrepreneur
Steven Matt
  • 4.3 Instructor Rating
  • 1,976 Reviews
  • 33,143 Students
  • 6 Courses

Steven Matt is the former Vice President of Digital Marketing at JPMorgan Chase & Co and is the current Global Director of Digital Marketing at First Data Corporation, the world’s largest financial technology company. Since 2003, he has helped businesses earn more money by creating the most effective and persuasive digital marketing strategies. He has worked with businesses in the following areas: advertising, art, fashion, food & beverage, technology, and finance. In the evenings, he teaches digital marketing at General Assembly and at NYC Business Solutions.