Social Media Marketing Advertising 2022: Get More Customers!
What you'll learn
- Social Media Marketing
- Social Media Advertising
- B2B Marketing
- B2B Advertising
- Social Media Management
Ground-Breaking Social Media Marketing to Acquire Tons of New Customers. Learn from a Former VP of Marketing & MBA.
This is the ultimate course on social media advertising. I’ve been doing marketing on social media platforms like LinkedIn and Facebook for over a decade. I was a Vice President of Marketing for a Google accelerator startup, and I was a Global Marketing Manager for Sony. I also held numerous positions helping small startups with their social media marketing.
I taught college-level digital marketing, and I studied digital marketing and B2B marketing at the Kellogg School of Management, the #1-ranked business school for marketing. This is also where Philip Kotler teaches.
The primary focus of this course is how to acquire customers or clients quickly and cost-effectively using social media marketing & advertising. However, I’m also going to explain longer-term strategies for B2B brand building and using social media marketing KPIs to drive this.
This course will evolve over time, but the key components right now are:
LinkedIn lead generation and customer acquisition
Advanced LinkedIn advertising methods
Advanced social media marketing targeting techniques
Facebook for cost-effective social media marketing
A bit about Twitter ads and using Instagram within the Facebook advertising platform
Lots and lots of real examples of projects I personally worked on...and case studies that I pulled from other sources including Facebook itself
This course is for anyone involved in social media marketing, including marketing managers and consultants.
This is the ultimate course on social media advertising. By the end of this social media marketing course, you’ll learn:
How to acquire customers quickly and cheaply
How to run advertisements on facebook, linkedin, tiktok, twitter, and more
How to optimize your campaigns to maximize ROI
Advanced targeting techniques that very few people know about
How to get short-term revenue as well as long-term growth from social media ads
How run virtually every type of ad, including videos, images, inbox messages, and more
Learn to amplify your organic content with paid media
Plan social media ads for every stage of the marketing funnel
How to pull everything together into a coherent social media advertising plan
Let’s get started!
Dekker Fraser, MBA
Who this course is for:
- Marketing Managers
- Marketing Consultants
- Marketing Agencies
- Social Media Marketing Managers
- Advertising Managers
- Demand Generation Managers
- B2B Marketing Managers
- Social Media Managers
- Marketing Specialists
• Global Product Marketing Manager for Sony PlayStation
• Vice President of Marketing for a Google accelerator startup
• Senior Product Marketing Manager for a Series-A startup
• Product Marketing Manager for a Google-backed Series-D startup
• Director of Marketing for Ironclad Games / Flame Design
• SaaS Marketing Consultant
• MBA in Marketing from Northwestern University - Kellogg School of Management
• Leadership Essentials from Columbia Business School
• Bachelor of Commerce from Mount Allison University
• Master's and bachelor's business courses at BI: Norwegian Business School
• Presidential Scholar at Saint Mary's University
Academic & Volunteer Experience
• University MBA Program Advisor
• College Marketing Lecturer for Digital Marketing & Business Analytics
• Division Director and VP of Membership for Toastmasters International
• Board of Directors for a charity