Social Media Marketing B2B: Proven Social Media Marketing
What you'll learn
- Social Media Marketing
- Social Media Advertising
- B2B Marketing
- B2B Advertising
- Social Media Management
Requirements
- None
Description
This is the ultimate course on business-to-business social media marketing. I’ve been doing B2B marketing on social media platforms like LinkedIn and Facebook for over a decade. I was a Vice President of Marketing for a Google accelerator startup, and I was a Global Marketing Manager for Sony. I also held numerous positions helping small startups with their social media marketing.
I taught college-level digital marketing, and I studied digital marketing and B2B marketing at the Kellogg School of Management, the #1-ranked business school for marketing. This is also where Philip Kotler teaches.
The primary focus of this course is how to acquire customers or clients quickly and cost-effectively using social media marketing & advertising. However, I’m also going to explain longer-term strategies for B2B brand building and using social media marketing KPIs to drive this.
This course will evolve over time, but the key components right now are:
LinkedIn lead generation and customer acquisition
Advanced LinkedIn advertising methods
Facebook for cost-effective B2B social media marketing
A bit about Twitter ads and using Instagram within the Facebook advertising platform
Lots and lots of real examples of projects I personally worked on...and case studies that I pulled from other sources including Facebook itself
This course is for anyone involved in B2B social media marketing, including marketing managers and consultants.
Let’s get started!
Sincerely,
Dekker Fraser
Who this course is for:
- Marketing Managers
- Marketing Consultants
- Marketing Agencies
- Social Media Marketing Managers
- Advertising Managers
- Demand Generation Managers
- B2B Marketing Managers
- Social Media Managers
- Marketing Specialists
Instructor
- 4.4 Instructor Rating
- 4,682 Reviews
- 174,634 Students
- 31 Courses
Management Experience
• Global Product Marketing Manager for Sony PlayStation
• Vice President of Marketing for Talkatoo
• Senior Product Marketing Manager for Webgility
• Product Marketing Manager for Rocket Lawyer (Google-backed)
• Director of Marketing for Ironclad Games / Flame Design
• SaaS Marketing Consultant
Education
• MBA in Marketing from Northwestern University - Kellogg School of Management
• Leadership Essentials from Columbia Business School
• Bachelor of Commerce from Mount Allison University
• Master's and bachelor's-level business courses at BI: Norwegian Business School
• Presidential Scholar at Saint Mary's University
Academic & Volunteer Experience
• University MBA Program Advisor
• College Marketing Lecturer for Digital Marketing & Business Analytics
• Division Director and VP of Membership for Toastmasters International
• Board of Directors for a charity