Social Media Marketing & AI: 10+ Digital Marketing Courses

Highlight two newsletters discussed in the case study, including Mozzie Money Minute, with what business are you really in and other quick, actionable insights for busy entrepreneurs.

Grow your newsletter on LinkedIn by repurposing newsletter articles as posts. Use long-form text to boost subscriptions while evaluating what resonates and maintain platform independence.

Discover how blogs boost newsletter growth through SEO, keyword research, and long-tail topics using SEMrush, and optimize posts with title tags, meta descriptions, URLs, headings, and CTAs.

Learn to set up and navigate Substack, publish posts, manage free and paid newsletters via Stripe, grow subscribers, use simple templates, and customize your welcome emails and website.

Repurpose your newsletter into bite-sized Twitter and Threads posts, test ideas, and engage consistently to grow your audience. Leverage tagging, hooks, and CTAs across platforms to boost subscriptions.

Master warm lead generation that attracts ideal clients organically with high-converting landing pages, AI-powered lead magnets, and automated Mailchimp sequences to nurture and convert.

Lead magnets offer a free product in exchange for contact information to attract leads and grow your email list, building trust and showcasing expertise.

Leverage a video training lead magnet using the PLF method to deliver three value-packed lessons, build credibility, and tease your course or coaching launch.

Use Canva's magic write to generate a lead magnet from a simple title, like a 30 minute workout for busy professionals, and tailor LinkedIn articles, blogs, and SEO ideas.

Learn to quickly build a Mailchimp website with a single homepage funnel, configuring a hero image, USP, social proof, and a lead-capturing subscribe form linked to a Mailchimp audience.

Add an AI chatbot to your site with ManyChat using elf site for free, no code, by pasting a code snippet and customizing templates, greetings, and lead forms.

Compare mailchimp plans—from free to premium—based on monthly sends, seats, and audience needs. Explore automation journeys, journey points, and cross-market automation to optimize pricing and growth.

Import your audience into Mailchimp by uploading a CSV, mapping fields, creating new fields for unrecognized columns, and tagging contacts for targeted campaigns.

Clay uses 100 databases and AI to find and enrich leads, summarize LinkedIn profiles, and enable precise email marketing through targeted filtering and CSV exports.

Explore Lemlist, a cold email outreach tool, import contacts via people search, CSV, or LinkedIn, and build a personalized campaign with first name variables and AI tone tweaks.

Discover how a four-email sequence forms a backbone for cold outreach. Use AI-backed outlines and personalized copy to target coaches, test sequences, and invite a 15-minute demo.

Demonstrate a six-step Lemlist email campaign to book calls with Udemy instructors, using subject line split tests, storytelling, social proof, and free insights like a 100-topic pdf.

Track outreach metrics: open rate, reply rate, response per open, call booked rate, bounce rate, and positive replies; optimize subject lines, copy, CTA, deliverability, with AI as a data analyst.

Run split tests in automated email marketing to let data decide between subject lines and body copy, using Lemlist analytics and AI tone adjustments to optimize open rates and clicks.

Learn to use Calendly to consolidate bookings, automate reminders, and host one-on-one discovery calls; set availability, connect Zoom links, and embed scheduling on your site.

Learn to automate personalization in lem list using variables, custom fields, data enrichment, ai prompts, and conditional sequences to tailor messages and boost engagement.

Generate hyper-personalized intros by overlaying a talking video on a lead’s website with a personalized video background, and send emails from your lead list with a clear call to action.

Master Canva basics for thumbnail design, including importing photos, removing backgrounds, applying shadows and neon effects, and using pixelate and magic tools to craft eye-catching YouTube thumbnails (1280x720).

Learn to create engaging YouTube thumbnails in Photoshop, covering layers, text and image editing, background removal, drop shadows, neon glow, color grading, and generative AI fill.

Design a CEO style YouTube thumbnail in Canva by merging two host images, highlighting the money headline in red, with background removal, cropping, and color tweaks.

Analyze two thumbnails for a client, compare simple versus complex designs, and reveal how contrast, glow, text, AI images, and gradient backgrounds drive viral performance.

Discover Tailwind's smart schedule to optimize Pinterest posting times and automate pin creation, including AI-generated pin details and blog-scraped designs that adapt to your brand.

Craft keyword-rich pin descriptions to boost Pinterest SEO, engagement, and clicks by pairing strategic keyword placement, benefit-driven copy, and clear calls to action.

Explore rich pins on Pinterest—recipe, article, and product—that auto-pulls metadata from your site and connect to your domain across WordPress, Squarespace, and Shopify.

Apply a design to conversion flow on Pinterest by running one-variable A/B tests, developing brand templates, scheduling consistent pins, and analyzing impressions, saves, CTRs, and engagement to optimize future pins.

Learn to earn on Pinterest with affiliate marketing by joining programs, using tracking links, and creating engaging pins that drive commissions through the platform's visual search engine and long-lasting content.

Learn how Pinterest ads tap into high purchase intent on a visual search platform, achieving 2.3 times more cost-effective conversions than other platforms.

Target the right people with Pinterest ads by combining keyword targeting, interest and demographic targeting, retargeting, and act like audiences, then layer strategies and test with Pinterest analytics.

Learn how to craft personalized WhatsApp outreach messages, test and tailor each stage, avoid mass automation, and use niche-specific, Barnum-style hooks to convert leads into clients.

Turn cold outreach on whatsapp into active engagement by promptly addressing objections, personalizing messages, isolating concerns, and using evidence, framing, and clear calls to action.

Outsource outreach by hiring a virtual assistant to handle tasks, coach them, and track KPIs like open rates, response rates, and conversion rates to scale your business.

Discover how to use WhatsApp as a personal, low-friction email list for lead magnets, automated sequences, and targeted outreach, integrated with your CRM for highly personalized conversions.

Create a WhatsApp Business group for lead nurturing, set permissions and invite members via a group link, with careful control of who can join, message, or edit group details.

Leverage WhatsApp communities to extend lead nurturing beyond groups with an overarching community. Manage up to 5000 members, enforce branding, and use announcements and Q&A to keep messaging cohesive.

Learn to leverage WhatsApp groups to collect testimonials, boost social proof, and build trust through easy requests, incentives, timely asks, and strategic placements across emails, websites, and social media.

Navigate LinkedIn's paid plans from premium career to Sales Navigator, Recruiter Lite, and LinkedIn Learning, and learn who benefits, so you can avoid overpaying and boost outreach.

Learn to set up your LinkedIn account: join, pick location, frame your last job title, decide open to work, connect with others, and follow niche companies to tailor your feed.

Craft a clear, professional LinkedIn profile picture using a camera or phone, Canva edits like background removal, simple backgrounds, and precise cropping for a strong first impression.

Learn to create and deploy LinkedIn lead generation forms within ads campaigns, optimize headlines, fields, privacy settings, and attach forms to campaigns to boost conversions.

Learn how to place your business pin on Google Maps and set service areas to attract local customers, adjust the location precisely, and save changes with quick approval.

Follow a proven optimization checklist to keep your Google business profile active, rank higher, and grow through weekly reviews and photos, monthly insights, and quarterly refreshes.

Build local authority beyond your Google business profile by cultivating trust signals like backlinks, mentions, press, and community presence through local partnerships, content, and multi-platform reviews.