Social Media Marketing 104: LinkedIn Marketing for Brands

Name: Social Media Marketing 104: LinkedIn Marketing for Brands
Rating: 5.0 (1 reviews)

The Step-by-Step Guide to LinkedIn for Business: From Page Setup to AI Content & Newsletters.

Created byBelad Tech Academy

Last updated 1/2026

English

What you'll learn

You will learn the difference between a personal profile (for people) and a Company Page (for brands).
You will create a plan to use both together so your personal network helps your business grow.
You will set up a LinkedIn Page for your brand from scratch.
You will learn exactly what to put in the "About" section, how to choose the right profile picture, and how to design a banner that looks professional.
You will learn simple methods to grow your audience. This includes how to use the "Invite Connections" tool, how to post content that people want to share.
You will set up your own LinkedIn Newsletter. You will learn how to pick a catchy name, and how to write your first issue.

Course content

4 sections • 20 lectures • 4h 9m total length

Introduction to LinkedIn Marketing1:45
Learn how to use LinkedIn as a professional platform to build brands, generate leads, and establish authority through organic content, posts, articles, video, paid ads, and networking for B2B.
LinkedIn Profile vs LinkedIn Business Page2:52
Compare LinkedIn profiles and business pages, emphasizing need for a personal page to start branding and how a business page complements it, including steps to create a company page.
Action Plan: Creating your Company Page step-by-step.3:52
Create a LinkedIn company page from a personal profile, then enter the company name, website, industry, and size, upload a logo, and set the tagline digital recipe to your business.
Optimizing the Brand Page for Search8:45
Optimize your LinkedIn brand page for search by updating logo, name, URL, tagline, about, specialties, and buttons, then review analytics and plan your first post.
The Perfect Banner & Bio: Designing a page that looks professional.12:15
Design a high-resolution logo and a LinkedIn cover page using generative AI, with prompts and square aspect ratios, then optimize for branding and LinkedIn marketing.

The Content Strategy: Deciding what to post (Education vs. Promotion).15:18
Develop a LinkedIn content strategy by planning diverse content types—posts, events, articles, ads, services, showcases, polls, carousels, and videos—and balance education with embedded promotion through a one-month content calendar.
Creating Image Contents with Generative AI32:42
Create branded LinkedIn image content with generative AI, logos, and brand colors; design official CSC certificate visuals using prompts, image fx, and Canva in square or landscape formats.
Creating a Video Content with Generative AI39:35
Learn to craft LinkedIn videos with generative AI, from scripting and voiceover to visuals and editing using CapCut, featuring the Nigerian entrepreneur Cosmos Maduka's journey.
Creating a Video Content with Generative AI (Final Cut)13:03
Create and polish a LinkedIn video by generating clips and visuals, adding auto captions and templates in CapCut, and exporting with a custom thumbnail before scheduling the post.
Creating a Carousel Post30:33
Learn to design a LinkedIn carousel from concept to copy and visuals using Canva, Canva Pro, and Gemini, aligned with a content calendar and a 5-slide corporate email theme.
Creating an Infographical Content25:13
Design engaging infographics for LinkedIn by using Canva templates or a free letterhead generator on businessnob.com, then craft a four-step caption and schedule a morning post.
Create and Publish Articles9:36
Create and publish a LinkedIn article on professional business email, why Gmail kills sales, then create an event to promote the article and schedule it for Friday.
Creating Events on LinkedIn10:54
Learn how to convert an article into a LinkedIn online event, attach an external link, schedule and promote it, and invite connections to boost article visibility.
Creating LinkedIn Polls6:32
Create LinkedIn polls to explore the biggest headaches of registering a business in Nigeria, using options like cost, the paperwork process, and choosing a name, with actionable links.
Celebratory Contents on LinkedIn7:56
Master celebratory LinkedIn posts for occasions such as project launches and milestones, illustrated by a launch announcement for a multi-currency sales and expenses tracker for business owners.
Setting Up Brand Services and Offerings on LinkedIn7:48
Discover how to set up and showcase brand services on LinkedIn, adding a services list, an about section, and pricing to attract leads and enable client requests for projects.

The Follower Strategy: The LinkedIn Connection Invite Code4:30
Use the LinkedIn invites to follow feature to grow your brand's followers by inviting up to 100 people per month, filtered by location, company, school, and industry. Track results in analytics, invite well-optimized profiles, and steadily increase followers over time.
Engagement Etiquette: How to comment on other pages to get visibility8:52
Engage with related business pages to boost visibility by keeping your feed busy and following key brands. Use positive, automated comments to pitch your business and grow followers.

Simple Analytics: Checking who is visiting your page.5:29
Learn to check LinkedIn analytics, measure impressions, views, and followers. Use the analytics dashboard to compare competitors and adjust your posting strategy.
LinkedIn Marketing for Everyone1:53
Learn LinkedIn marketing strategies for beginners and professionals, optimize your personal and complaints pages, and discover how to monetize LinkedIn on a free platform.

Requirements

A Personal LinkedIn Account You must have your own personal LinkedIn profile active. You cannot create a Company Page without a personal profile to manage it.
A Computer or Laptop While you can use the LinkedIn mobile app, setting up a Company Page and analyzing data is much easier on a desktop or laptop computer.
Basic Social Media Knowledge Since this is a "104" level course, you should already know the basics of social media (like how to post, like, and comment). We will focus on marketing strategy, not how to use a mouse.
No Paid Software Needed We will use the free version of LinkedIn. I will explain LinkedIn Premium and Ads, but you do not need to buy them to finish this course.

Description

LinkedIn is no longer just a place to upload your resume. It is the #1 platform for building a business brand.

Are you a business owner, freelancer, or social media manager trying to figure out LinkedIn? Do you struggle to understand the difference between your Personal Profile and a Company Page? Do you want to post content but don't know what to write?

Social Media Marketing 104 is your step-by-step guide to mastering LinkedIn for brands.

This course is not about finding a job. It is about marketing. It is about taking a business and giving it a professional voice that attracts clients, customers, and partners.

We have designed this course to be practical and modern. You will not just learn the "old ways" of LinkedIn. You will learn how to use Artificial Intelligence (AI) to speed up your work and how to use Newsletters to build a loyal audience.

What You Will Learn:

In this course, we focus on clear Action Plans. You will learn how to:

Build the Foundation: Understand the critical balance between your Personal Profile and your Company Page.
Create a Professional Brand: Set up a LinkedIn Company Page from scratch, including SEO optimization, banner design, and the perfect "About" section.
Master Content with AI: Stop staring at a blank screen. Learn how to use AI tools (like ChatGPT) to brainstorm endless topic ideas, write catchy headlines, and create professional captions in seconds.
Launch a Newsletter: Discover why LinkedIn Newsletters are the best secret weapon for marketing. You will create, name, and publish your first newsletter to establish authority in your industry.
Get Followers & Grow: Learn organic (free) strategies to gain followers, invite connections, and increase engagement without acting like a "spambot."
Analyze Your Success: Learn how to read simple analytics to see what is working and how to prove your results.

Why Take This Course?

Many courses teach you the theory, but they don't tell you how to do the work. This course is different.

It is Current: We cover the latest features like Newsletters and AI content generation.
It is Simple: We use plain English and step-by-step instructions.
It is Action-Oriented: You will finish the course with a published page, a content calendar, and a live newsletter.

Who Is This Course For?

Social Media Managers who want to offer LinkedIn services to B2B clients.
Small Business Owners who want to look professional and find clients online.
Freelancers who want to build a personal brand that sells their services.
Marketing Students who want to add a high-demand skill to their resume.

Requirements:

A personal LinkedIn account.
A computer or laptop (recommended for setting up pages).
A desire to learn and grow a brand!

Are you ready to master LinkedIn Marketing? Click the "Enroll Now" button and let’s start building your brand today!

Who this course is for:

Social Media Managers You already manage Facebook or Instagram, but you need to learn how LinkedIn is different so you can help clients who sell to other businesses (B2B).
Small Business Owners & Founders You want to build a professional reputation for your company and find new clients or partners without spending money on expensive agencies.
Marketing Professionals You work in marketing and need to add "LinkedIn Strategy" to your resume or skill set to advance your career.
Freelancers & Consultants You sell services (like writing, design, or consulting) and want to use a Company Page and Newsletter to show your expertise and attract high-paying clients.
Students & Job Seekers You want to learn a high-demand skill (LinkedIn Marketing) that makes you attractive to future employers.

Social Media Marketing 104: LinkedIn Marketing for Brands

What you'll learn

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Course content

Setting the Foundation5 lectures • 29min

Content Creation with AI11 lectures • 3hr 19min

Growth & Getting Followers2 lectures • 13min

Course Conclusion2 lectures • 7min

Requirements

Description

Who this course is for: