Udemy
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
Development
Web Development Data Science Mobile Development Programming Languages Game Development Database Design & Development Software Testing Software Engineering Development Tools No-Code Development
Business
Entrepreneurship Communications Management Sales Business Strategy Operations Project Management Business Law Business Analytics & Intelligence Human Resources Industry E-Commerce Media Real Estate Other Business
Finance & Accounting
Accounting & Bookkeeping Compliance Cryptocurrency & Blockchain Economics Finance Finance Cert & Exam Prep Financial Modeling & Analysis Investing & Trading Money Management Tools Taxes Other Finance & Accounting
IT & Software
IT Certification Network & Security Hardware Operating Systems Other IT & Software
Office Productivity
Microsoft Apple Google SAP Oracle Other Office Productivity
Personal Development
Personal Transformation Personal Productivity Leadership Career Development Parenting & Relationships Happiness Esoteric Practices Religion & Spirituality Personal Brand Building Creativity Influence Self Esteem & Confidence Stress Management Memory & Study Skills Motivation Other Personal Development
Design
Web Design Graphic Design & Illustration Design Tools User Experience Design Game Design Design Thinking 3D & Animation Fashion Design Architectural Design Interior Design Other Design
Marketing
Digital Marketing Search Engine Optimization Social Media Marketing Branding Marketing Fundamentals Marketing Analytics & Automation Public Relations Advertising Video & Mobile Marketing Content Marketing Growth Hacking Affiliate Marketing Product Marketing Other Marketing
Lifestyle
Arts & Crafts Beauty & Makeup Esoteric Practices Food & Beverage Gaming Home Improvement Pet Care & Training Travel Other Lifestyle
Photography & Video
Digital Photography Photography Portrait Photography Photography Tools Commercial Photography Video Design Other Photography & Video
Health & Fitness
Fitness General Health Sports Nutrition Yoga Mental Health Dieting Self Defense Safety & First Aid Dance Meditation Other Health & Fitness
Music
Instruments Music Production Music Fundamentals Vocal Music Techniques Music Software Other Music
Teaching & Academics
Engineering Humanities Math Science Online Education Social Science Language Teacher Training Test Prep Other Teaching & Academics
AWS Certification Microsoft Certification AWS Certified Solutions Architect - Associate AWS Certified Cloud Practitioner CompTIA A+ Cisco CCNA Amazon AWS CompTIA Security+ Microsoft AZ-900
Graphic Design Photoshop Adobe Illustrator Drawing Digital Painting InDesign Character Design Canva Figure Drawing
Life Coach Training Neuro-Linguistic Programming Mindfulness Personal Development Meditation Personal Transformation Life Purpose Emotional Intelligence Neuroscience
Web Development JavaScript React CSS Angular PHP WordPress Node.Js Python
Google Flutter Android Development iOS Development Swift React Native Dart Programming Language Mobile Development Kotlin SwiftUI
Digital Marketing Google Ads (Adwords) Social Media Marketing Google Ads (AdWords) Certification Marketing Strategy Internet Marketing YouTube Marketing Email Marketing Retargeting
SQL Microsoft Power BI Tableau Business Analysis Business Intelligence MySQL Data Analysis Data Modeling Big Data
Business Fundamentals Entrepreneurship Fundamentals Business Strategy Online Business Business Plan Startup Freelancing Blogging Home Business
Unity Game Development Fundamentals Unreal Engine C# 3D Game Development C++ 2D Game Development Unreal Engine Blueprints Blender
30-Day Money-Back Guarantee
Business Entrepreneurship Marketing Strategy

Social Media Marketing 101

An Agency's 6 Step Guide To Social Media For Absolute Beginners
Rating: 3.6 out of 53.6 (175 ratings)
18,977 students
Created by Vision Paradox, Emeroy Bernardo
Last updated 9/2019
English
English [Auto]
30-Day Money-Back Guarantee

What you'll learn

  • They'll be able to understand the psychology of each platform so they can pick which one is best for them
  • They'll know how to figure out what kind of content works best for their audience
  • They'll understand basic advertising and influencer marketing
  • Theyll be able to create high quality content for their platforms without any fancy gear
  • Learn how to build a community of fans around your brand

Requirements

  • A phone
  • Desktop for some tools you may want to use
  • Be registered to a scheduling platform (Hootsuite, Later, Sendible, Onlypult, etc)

Description

Learn an agency approach in creating social media success in 6 steps.


Have you ever…


Felt confused on what social media platform you should be on?

Felt unsure if the content your sharing is something your audience will like?

Pressed the BOOST button on Facebook and wasted money?


Social media used to be a way to find new friends, reconnect with old ones, and stay connected with current ones.


Along the way some very creative and business-minded individuals have capitalized on the ability to connect with new people worldwide.


They have turned regular profiles into business accounts, and in turn most major platforms adapted with features that make it easier to drive traffic to websites or to make sales directly through the platform.


Those who did it right were able to create off-the-charts results.


Those who didn’t…


… are still stuck trying to figure it out.


Which is why we, Vision Paradox, created Social Media Marketing 101.


Throughout the years we’ve had the pleasure of working with brands such as Max Amini, developing his social strategy and selling out his shows all over the world to tech companies like Festiie, where we got them 3,000 new Facebook likes, 1.2 million views on their video, and 1200 new email leads in 6 days.


It’s through that experience and testing we’ve boiled everything we know to the 6 steps we teach in Social Media Marketing 101.


Would you like to learn the 6 steps Vision Paradox uses to create social media results for their clients?


Would you feel excited if we showed you simple ways to make your profile stand out, how to make your content better, build your following, and how to make content that will last you for months?


Does that sound good to you?


You excited yet?? Good.


If you look up to influencers on Instagram, Youtube, or anywhere else, they all started at the same place: THE BEGINNING.


We designed this course to take you from BEGINNER to ADVANCED in 6 steps.


So whether you’re a beginner or have been doing this for a while, you’ll find these steps as a guideline.


In this course you’ll be learning how to:


  • Identify your audiences for each platform, and post the right kind of content that your audiences will respond to.

  • Post meaningful and aesthetically pleasing content that can grab the attention of potential followers.

  • Find ways to efficiently schedule content posting on each platform.

  • Master each platform and effectively leverage each one to drive up sales or promote a product.

  • Keep your finger off that BOOST button. There are better ways to increase the visibility for each post.

  • Formulate copy that is compelling, meaningful and brand-compliant.

  • Find which platform is better for your business or brand

  • Create months worth of content for all platforms.


The focus of this course:


To get you focused on the right things that matter to you and your audience so you can start building results.


Whether you’re a personal brand or a business, these steps will apply to you.


By the end of this course, you’ll know exactly what kind of content your audience will like, which platforms will work best for you, and how to automate your social media in less than 4 hours.


Imagine in the near future how you’ll feel when


You’ve created content that both you and your audience loves.

Your social media is on autopilot.

You’ve built a community that loves you and your brand.


Can you see that for yourself?


That all starts with making a choice.


Now that you’ve gotten a great idea of how Vision Paradox’s Social Media Marketing 101 course works by now. We hope you’re feeling excited!


Enroll now to get started.

Who this course is for:

  • People who want a smart and intentional approach to social media
  • Anyone who feels confused about what to post on Instagram, YouTube, Facebook, or Twitter
  • People who've spent countless hours trying to figure out social media, but still feel lost
  • Anyone who's frustrated with how much time it takes to do social media marketing
  • People who want to understand how social media marketing works before outsourcing it
  • People who don't know where to start their social media marketing
  • Small business owners
  • Personal Brands
  • Start Ups
  • Clothing Brands
  • Anyone who's never used a social platform

Course content

14 sections • 92 lectures • 10h 22m total length

  • Preview01:42
  • How You Can Help Make This Course Better
    00:47
  • Tell Us About Yourself!
    6 questions

  • Preview06:01
  • Festiie
    03:41
  • Max Amini
    04:11

  • Preview11:16
  • Hootsuite
    13:10
  • Preview13:24
  • MeetEdgar
    11:00
  • Facebook Toolkit
    00:00
  • Twitter Automation
    00:00
  • Delay For Reddit
    00:00
  • Our Full List Of Tools
    00:14

  • Section Overview
    01:55
  • Preview07:47
  • Preview06:20
  • Step 3: How to make sure your audience likes your content
    03:03
  • Executing What You've Learned
    4 questions

  • Section Overview
    01:18
  • Step 1: Buyer Persona Walkthrough
    04:24
  • Step 2a: Keyword Research To Refine Your Buyer Persona Using KEYHOLE
    05:49
  • Step 2b: Refine Your Buyer Persona using Google Keyword Planner
    03:15
  • Step 2c: Keyword Research To Refine Your Buyer Persona using KEYHOLE
    02:38
  • Step 3: Finessing your buyer persona with surveys
    11:35
  • Using Your Keywords For Social Media
    12:39
  • Executing What You've Learned
    3 questions

  • Section Overview
    01:31
  • You Don't Need To Be On Every Platform
    02:53

  • Setting Up Your Facebook Page (Desktop)
    09:19
  • Optimizing Your Facebook Page
    10:16
  • Solidify Your Knowledge
    2 questions
  • your first piece of content and how to get your first likes
    05:11
  • what to post and the best times to post
    09:11
  • how to boost your post the right way
    19:11
  • Bulk Uploading Videos
    12:59

  • Why You Should Be On YouTube
    06:34
  • Setting Up Your YouTube
    13:14
  • YouTube SEO and Keyword Research
    14:16
  • Optimizing Your YouTube
    07:59
  • Determining Your Topics
    07:07
  • How To Film 3 months worth of content in 2-3 hours
    07:59
  • Brand Awareness Ads For Views
    15:16
  • Distributing Your Content For Views
    00:00

  • Optimizing Your Instagram
    00:00
  • How To Turn Your Instagram Into A Business Account
    05:17
  • Best Times For Instagram
    04:18
  • How To Create Better Content with Instagram Insights
    10:44
  • Preview03:40
  • 4 Tips To Get Started on Instagram Stories
    05:12
  • How Many Times To Post A Day
    02:57

  • Why You Should Be On Twitter
    07:13
  • Jumpstarting Twitter - Whole Video
    23:35
  • Twitter Basics and Optimization
    08:22
  • Increase engagement and gain followers on twitter
    07:58
  • How Many Times To Tweet and Reviwing Your Data
    07:54
  • Creating a Twitter Library
    10:02
  • Executing What You Learned
    6 questions

Instructors

Vision Paradox
Digital Advertising Agency
Vision Paradox
  • 3.6 Instructor Rating
  • 175 Reviews
  • 18,977 Students
  • 1 Course

Vision Paradox is a full service digital agency dedicated to helping artists, tech companies, and small businesses leverage social media to build brand awareness, gain leads, and generate sales.


We’ve had the pleasure of working with brands sell out their shows world-wide to building others from the ground up through awareness, followers, and email leads.

Emeroy Bernardo
Coach | Dancer | Enrepreneur
Emeroy Bernardo
  • 4.2 Instructor Rating
  • 997 Reviews
  • 48,810 Students
  • 8 Courses

  Emeroy is a professional dancer and entrepreneur based out of Los Angeles, CA.

         He's been dancing since the age of 8 and has been teaching since 2004. He's danced and toured with international companies such as Culture Shock, Antics, and Movin' On Up Productions, performed for the Los Angeles Rose Parade, LA Sparks, and the LA Clippers, and is a two time City of Alhambra B-Boy Champion and a 2017 Prelude Las Vegas Champion.

When he isn't dancing, Emeroy runs a digital marketing agency called Vision Paradox. They've successfully helped musicians and tech companies build their online platforms, build their email list, sell out shows, and gain millions of views on their content. Their goal is to do the heavy lifting of marketing so their clients can focus on their business.

  • Udemy for Business
  • Teach on Udemy
  • Get the app
  • About us
  • Contact us
  • Careers
  • Blog
  • Help and Support
  • Affiliate
  • Terms
  • Privacy policy
  • Cookie settings
  • Sitemap
  • Featured courses
Udemy
© 2021 Udemy, Inc.