
Learn to leverage the social media marketing 101 course by following foundational steps and platform prioritization, then automate content and anticipate advertising topics like Facebook ad funnels and custom audiences.
Engage in dialogue via the Q and A button to improve this course. Share questions and feedback to shape deeper future videos.
Learn to boost ticket sales and awareness through Instagram and Facebook, local influencer partnerships, and rapid multi-channel campaigns, including know your status advocacy for AIDS Healthcare Foundation.
Drive brand awareness and pre-sales by managing Facebook and Instagram content, filming prototypes at events, and automating email sequences that engage audiences from EDC 2017 behind-the-scenes to VIP updates.
Analyze and tailor Facebook ads with city-specific colors and creative themes, perform split tests, and optimize social content to drive show sales and audience engagement.
Explore how Onlypult automates Instagram scheduling with drag-and-drop photo uploads, geo tagging, tagging people, and first-comment hashtags, plus stories and analytics, while noting video uploads not supported and login hassles.
Explore later, a user-friendly scheduling platform for cross-platform posts. Schedule across Instagram, Facebook, and Twitter with a single calendar and media library.
discover how meet edgar automates social media posting with set it and forget it efficiency, using content and caption libraries, a social strategy, prerequisites, and scheduling across 25 accounts.
Learn the vision paradox: start with current resources and mindset to gain clarity and direction for social media marketing. Set smart goals and apply the three E's to content.
Discover five mindsets for social media marketing, including long-term patience, consistency, objectivity, audience connection, and treating goals as byproducts of sustained work.
Identify your target audience by building a buyer persona, based on initial assumptions and audience needs, including demographics, platforms, hashtags, and challenges, to guide your social media copying and creative.
Learn how keyword research fuels social media messaging, refines buyer personas, and guides content discovery with tools like keywords everywhere to boost engagement and reach.
Explore keyhole for keyword and hashtag research on Twitter and Instagram to refine your buyer persona and improve messaging, using data from free trials and trending phrases like passive income.
Finesse your buyer persona with surveys, gathering direct audience insights to remove guesswork. Analyze patterns and pricing responses to tailor copy, ads, and product decisions.
Identify your target customer and choose the right social platforms to maximize reach, exploring best practices for each channel and deciding whether to focus on one or multiple platforms.
Focus on the one platform that matters in B2B, prioritizing LinkedIn and Facebook ads to reach HR or executives and use feedback, rather than chasing Instagram vanity metrics.
Set up and customize a Facebook page on desktop, manage templates and tabs, integrate Instagram, and optimize posts, roles, notifications, crossposting, and sponsorships for business success.
Jumpstart your Facebook page by optimizing the bio and posting 5–10 strong pieces. Gain your first likes through free engagement, group participation, cross-promotion, and targeted paid post ads.
Learn to create brand awareness ads that increase exposure, identify high-performing organic posts, and optimize campaigns with targeted audiences, placements, and budgets using insights and ads manager.
Use YouTube to educate, empower, and entertain your audience. Research topics, optimize with SEO, plan and batch film tutorials, post regularly, and collaborate to grow your channel.
Set up your YouTube from scratch by creating a Google account, signing into YouTube Studio, and configuring a recognizable channel icon and art with Canva.
Learn how to perform YouTube keyword research, which differs from Google keyword research, using TubeBuddy and vidIQ, tailor keywords to your audience, and organize ideas in Airtable or sheets.
Learn to boost YouTube views with brand awareness ads by setting up a Google AdWords campaign, researching keywords, and using placements and competitor targeting to reach viewers.
Learn how to turn your Instagram into a business profile, connect to a Facebook page, and use insights on engagement, demographics, and posting times to tailor content.
Learn to use Instagram insights to identify what content resonates with your audience, track engagement and impressions, and optimize your content categories while balancing proven posts with experimentation.
Leverage Instagram TV by repurposing your top performing YouTube videos into vertical formats, analyze watch time and analytics, and write strong descriptions with a clear call to action.
Learn a four-step strategy to jumpstart Instagram stories, use behind-the-scenes content, boost impressions, engagement, and calls to action.
Post as often as you can provide value to the audience. Start with three posts a day (morning, lunch, after work) and adjust by audience response and capacity.
Learn why Twitter acts as the social media watercooler and how to post eight to twelve times a day, engage conversations, use video, leverage trends, and build customer relationships.
Discover how to build a Twitter caption library in Airtable or Google Sheets, categorize tweets, and schedule posts with Meet Edgar or Later to stay consistent.
Learn an agency approach in creating social media success in 6 steps.
Have you ever…
Felt confused on what social media platform you should be on?
Felt unsure if the content your sharing is something your audience will like?
Pressed the BOOST button on Facebook and wasted money?
Social media used to be a way to find new friends, reconnect with old ones, and stay connected with current ones.
Along the way some very creative and business-minded individuals have capitalized on the ability to connect with new people worldwide.
They have turned regular profiles into business accounts, and in turn most major platforms adapted with features that make it easier to drive traffic to websites or to make sales directly through the platform.
Those who did it right were able to create off-the-charts results.
Those who didn’t…
… are still stuck trying to figure it out.
Which is why we, Vision Paradox, created Social Media Marketing 101.
Throughout the years we’ve had the pleasure of working with brands such as Max Amini, developing his social strategy and selling out his shows all over the world to tech companies like Festiie, where we got them 3,000 new Facebook likes, 1.2 million views on their video, and 1200 new email leads in 6 days.
It’s through that experience and testing we’ve boiled everything we know to the 6 steps we teach in Social Media Marketing 101.
Would you like to learn the 6 steps Vision Paradox uses to create social media results for their clients?
Would you feel excited if we showed you simple ways to make your profile stand out, how to make your content better, build your following, and how to make content that will last you for months?
Does that sound good to you?
You excited yet?? Good.
If you look up to influencers on Instagram, Youtube, or anywhere else, they all started at the same place: THE BEGINNING.
We designed this course to take you from BEGINNER to ADVANCED in 6 steps.
So whether you’re a beginner or have been doing this for a while, you’ll find these steps as a guideline.
In this course you’ll be learning how to:
Identify your audiences for each platform, and post the right kind of content that your audiences will respond to.
Post meaningful and aesthetically pleasing content that can grab the attention of potential followers.
Find ways to efficiently schedule content posting on each platform.
Master each platform and effectively leverage each one to drive up sales or promote a product.
Keep your finger off that BOOST button. There are better ways to increase the visibility for each post.
Formulate copy that is compelling, meaningful and brand-compliant.
Find which platform is better for your business or brand
Create months worth of content for all platforms.
The focus of this course:
To get you focused on the right things that matter to you and your audience so you can start building results.
Whether you’re a personal brand or a business, these steps will apply to you.
By the end of this course, you’ll know exactly what kind of content your audience will like, which platforms will work best for you, and how to automate your social media in less than 4 hours.
Imagine in the near future how you’ll feel when
You’ve created content that both you and your audience loves.
Your social media is on autopilot.
You’ve built a community that loves you and your brand.
Can you see that for yourself?
That all starts with making a choice.
Now that you’ve gotten a great idea of how Vision Paradox’s Social Media Marketing 101 course works by now. We hope you’re feeling excited!
Enroll now to get started.