Social Media Guidelines for Professionals
What you'll learn
- Using social media as a professional
- Learn what and what not to post on social media
- How to build your business using social media
- How to build a professional reputation for your business
Requirements
- Previous Social media experience is an asset
Description
Social media can be a powerful tool to grow your business. As a professional, you can use social media to engage with others, share your experience, expand your reach, meet new people, and deepen relationships — in short, to build your network. Social media’s vast appeal lies in the personal connection it creates, and your social media should reflect your personality and interests. It’s not just about likes, shares, and followers—social media is about your connections with clients, teammates, and recruits. Every company has its own rules about social media. In this course we will cover some standard ones, using examples from some financial sector companies. Social media allows you to establish yourself as a thoughtful entrepreneur focused on financial solutions for families. Social media is a great way to nurture relationships, but it is not a substitute for one-on-one recruiting within your natural market. Your reputation as someone others can trust and have confidence in is “on the line” in the posts you make. Stay honest and accurate. As a professional, you must follow all regulatory laws that apply to your business, including your public interactions on social media. Social media is most effective when it works together with other tools and resources the Company provides you to build your business. Avoid negativity in your posts —always share positive information and treat everyone you encounter with respect.
Who this course is for:
- Business owners/managers who want to promote their business using social media
Instructor
Currently, Professor at a major College & University in Ontario, Canada.
Previous experience includes work at the major Financial Firms in Canada as a Financial Advisor for over 10 years.
Also attained certifications in Project Management and Six Sigma quality improvement. Managed projects in firms in Canada for 5 years to improve efficiency using six sigma tools.
Undertook R&D, quality and operations management in food processing companies for 10 years in international firms.
Qualified with MBA (UK), MSc, PMP
I've been teaching the certification courses for over 10 years. Some courses I provide guidance on:
My expertise is to help you pass the financial courses:
1. Canadian Securities Course CSC,
2. Conduct Practices Handbook CPH,
3. Canadian Insurance Course CIC,
4. Life insurance license LLQP,
5. Investment Funds in Canada IFIC
6. Six Sigma Green Belt certification
7. Project Management (PMP)
8. ASQ QCM/OE Exam
9. Computer skills such as Google, Microsoft, Excel Word, Onedrive etc.
I explain the formulas and math in simple ways. I have been working in the financial industry in insurance, banking, food manufacturing, and investments and thus can provide practical experience also.