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Social Media Guidelines for Professionals
Rating: 4.4 out of 5(3 ratings)
2,010 students

Social Media Guidelines for Professionals

Social media can be a powerful tool to grow your business
Created byAizad Adam Ahmad
Last updated 10/2022
English
English [Auto],

What you'll learn

  • Using social media as a professional
  • Learn what and what not to post on social media
  • How to build your business using social media
  • How to build a professional reputation for your business

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Course content

2 sections • 13 lectures • 1h 59m total length

  • Social media guide for professionals11:00

    Learn to use social media professionally within your marketing plan, building trust through honest, compliant posts that respect clients’ confidentiality and leverage pre-approved company content.

  • Ideas to drive traffic to your sites17:20

    Apply social media guidelines for professionals in financial services. Use company approved posts and calendars, ensure earnings disclosures are typical and substantiated.

  • Social media platform and anti-spam13:09

    Learn how professionals responsibly build their social media presence on Facebook and LinkedIn by identifying yourself, sharing authentic interests, engaging positively, and complying with anti-spam and consent rules.

  • Social media blogs and videos8:32

    Define your social media goals with smart criteria to guide your plan and align with business objectives. Choose platforms based on buyer personas to engage and build a content calendar.

  • Social media plan part 13:42

    Execute your social media plan by following the calendar, creating content in a content calendar planner, and using EPA integration; measure results via dashboards and refine regularly.

  • Social media plan part 23:09

    Define goals and main business objectives, choose metrics, and measure success; identify your target audience to select platforms and tailor content. Develop key messages and monitor results.

  • Establish your social media presence12:30

    Choose the right social networks to reach diverse audiences, leverage targeted ads, offers, and branded visuals to establish a professional presence across Facebook, LinkedIn, Instagram, and YouTube.

  • 4 steps to creating great content3:39

    Get informed by researching successful industry content and analyzing posts to learn what engages your audience. Create a varied content mix to build a following and engage promptly.

  • What are the elements of a social media plan?4:29

    Develop a social media plan by integrating blogging, video content, keyword research, and guest contributions. Share visuals, videos, testimonials, and events on social media.

  • Social Media Strategies9:10

    Create visuals for social media using pictures and infographics to boost views, then monitor feedback daily and use analytics tools like Google Analytics and Hootsuite to track performance.

  • Establish social media presence7:24

    Learn to handle negative social media comments promptly and politely, offering offline resolution when needed, while staying transparent. Measure success via traffic, engagement, leads, and conversions.

  • Blogging and videos14:49

    Master professional social media by growing your Twitter audience with lists and specialized prompts, and optimize visuals and posts to drive traffic and engagement.

  • 20 social media marketing strategies10:25

    Leverage effective visual content and strategic posting to grow professional reach; use Pinterest pins, LinkedIn publisher, and a focused one-channel approach that coordinates social, blog, and email.

Requirements

  • Previous Social media experience is an asset

Description

Social media can be a powerful tool to grow your business. As a professional, you can use social media to engage with others, share your experience, expand your reach, meet new people, and deepen relationships — in short, to build your network. Social media’s vast appeal lies in the personal connection it creates, and your social media should reflect your personality and interests. It’s not just about likes, shares, and followers—social media is about your connections with clients, teammates, and recruits. Every company has its own rules about social media. In this course we will cover some standard ones, using examples from some financial sector companies. Social media allows you to establish yourself as a thoughtful entrepreneur focused on financial solutions for families.​ Social media is a great way to nurture relationships, but it is not a substitute for one-on-one recruiting within your natural market.​ Your reputation as someone others can trust and have confidence in is “on the line” in the posts you make. Stay honest and accurate.​ As a professional, you must follow all regulatory laws that apply to your business, including your public interactions on social media.​ Social media is most effective when it works together with other tools and resources the Company provides you to build your business.​ Avoid negativity in your posts —always share positive information and treat everyone you encounter with respect.​

Who this course is for:

  • Business owners/managers who want to promote their business using social media

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