Social Media for Nonprofits 101: Developing Your Content
What you'll learn
- Gain clarity on how to inspire people to engage with your mission
- Develop a mission-driven social media framework
- Identify how to communicate your nonprofit's unique value through the use of social media
- How to turn every follower into a champion for your cause
- You need to have a basic understanding of social media.
- You need to be willing to learn and to creatively reflect on prompts which are designed to help you begin to develop your online presence.
Social Media is powerful and has the capacity to help transform your cause. Instagram, Facebook, and LinkedIn are still growing at an incredible pace. The people you serve, those who support your mission, are there. Unfortunately, I see so many nonprofits missing out on the amazing opportunity that social media presents for enhancing their mission. How can they take part in this opportunity? It all comes down to their mission.
If your organization posts online “just to be out there,” this training will help give you the very clarity that you need to be successful. Going "viral" isn't the goal... building a sustainable, mission-driven presence, is. Maybe you feel like there is too much other work to do and growth is too slow like it's not worth the energy because you're having a difficult time converting followers to donors. If any of that resonates, hold my hand and let this training guide you to developing your foundation. There very well be some mission pieces to your social media vision you are missing!
Social media is all about sharing your mission and impact with your community that’s also visually appealing. Your visual appeal may begin with your graphics, but true social media success goes way beyond pretty pictures. True mission-driven social media success is about knowing who your ideal follower is, who is philanthropically aligned with your mission, who believes in your cause, who needs you, and what they need to hear from you.
True mission-driven social media success speaks to the soul. It makes people proud to know you and to support you. It makes them feel brave enough to seek your services and excited to take part in your programs. To get the maximum benefit out of this training, feel free to print out the workbook that is included or follow along with the PDF version in a separate journal.
At the end of the course, you will have a small piece of homework that will help you kick-start your content creation for your social media accounts. You'll receive a PDF filled with "Mission-Centered Social Media Prompts" to help you engage your community and build inspiring content for your accounts.
On your own, go somewhere where it’s quiet and you can focus - a local coffee shop perhaps, or a cozy nook in your living room. Center yourself and reflect on why you believe in your mission. Why do you feel called to do the good work you're doing? And get to work! We’re about to unlock your social media's mission-driven impact potential, inspiring more donors to invest in the good work that you do.
Over the years, I’ve helped nonprofits raise millions of dollars through online giving, engage their communities virtually and in person, and grow their missions as a result.
Now? I am excited to share my expertise with you. It's my mission to give you the skills, tools, and mindset tools you need to thrive and raise more for your mission.
Who this course is for:
- New Nonprofits / Nonprofit Founders
- Small to Medium Sized Nonprofits
- Nonprofit Professionals
- Board Members: Marketing and Communications Committee
- Fund Development Professionals
- Communications Professionals
Hi, I'm Alison!
I am a passionate nonprofit fundraiser who has raised millions for mission-driven causes and an enthusiastic entrepreneur whose mission is to help 5,000 nonprofits deepen their impact by growing their income.
Let me tell you my story...
At the age of 16, I organized my first nonprofit fundraiser. After being a full-time nonprofit fundraiser for more than 12 years, I decided to dip my toes into the entrepreneurial space.
Ever since, I have found immense joy in flexing my creativity, sharing my knowledge to help nonprofits, pushing my comfort zone, and discovering things that I couldn't learn in the classroom.
One year ago, I decided to take the next step and share my knowledge with those who are new to fundraising and philanthropy. This decision brought me to Udemy, where I am able to combine my biggest talents: nonprofit fundraising, building a culture of philanthropy, and teaching.
My teaching philosophy on Udemy is simple:
I am crafting courses that are clear, make fundraising, feel simple and easy, and instill confidence into my students… the type I wish I had when I first started raising mission-driven funds.
My courses serve a very important goal:
helping you to transform your nonprofit by giving you the skills and confidence, you need to become a successful fundraiser.
I've seen the impact a solid fund development plan, strategies, tactics, and the culture to support it can have on a nonprofit and its mission. That's why I can only encourage you not to miss out on this opportunity.
I am just getting started, and I am so excited that you are here to join me.
As of today (my second month) I've sold more than 50 courses, established a successful online business (The Fundraising Shop), and have helped over 800 nonprofits increase their impact by increasing their income.
So, that's my story. But now, I just want to ask you a simple question.
Do you want some help?
Do you want to establish your own nonprofit, become a nonprofit fundraiser, or simply generate more income for your current organization?
Great! Because I am sure I am going to be able to help you. Feel free to check out my course portfolio and let's see if we can work together.
Let’s do this,
Alison Clare Baldree