Social Media For the Time and Technology Challenged
What you'll learn
- Creating Facebook Profiles and Facebook Pages
- Using Twitter
- Navigating LinkedIn
- Learning to share images and videos on Pinterest
- Creating your own online newspaper full of curated content by using Paperli
- Setting up a Hootsuite command centre to save time and use your social media channels effectively.
- Creating a Youtube playlist
Requirements
- None
- Preferably a notebook to record your log-in details for the various social media platforms.
Description
- Course updated May 2015
- Over 33 lectures and 8 hours of content!
- Instructor available daily for questions
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Listening to Carol's lectures is like talking to a friend, who can explain things to me in a language I can understand, not too technical, or over my head.- Alfrieda Dockery
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By the end of this course, you will have the foundational knowledge to decide on the best social media platforms for you and how best to use them in a timely way. You'll learn to use Facebook, Twitter, LinkedIn, GooglePlus, and Pinterest. Then you will also learn to curate and share content using Paperli. Finally, you will connect your social media accounts using Hootsuite so that you can easily and quickly build relationships online. You will also become more comfortable using Youtube.
Most of the videos are a bit longer, some up to 30 minutes. Many of them were originally presented as live webinars. As such, the audio quality is a bit tinny, but totally understandable. Watch the lectures one by one, or choose the ones that you need help with first. If you aren't sure where to spend your time on social media, or you want a basic understanding of each of the possible options, this course is for you. The three short videos are a little harder to hear.
Who this course is for:
- Non-technical, time-challenged people who want to know about the different social media platforms.
- Those with some basic knowledge of social media who want to learn some of the best practices and time-saving tips.
Course content
- Preview01:09
- 01:54Six Reasons To Use Social Media
Instructor
I'm an Internet trainer/consultant and online marketing specialist. I've been working with groups and individuals both online and offline since 2001, teaching everything from social media to basic Internet marketing.
In my mid 40’s, the library where I worked was computerized. The machines were so intimidating that I transferred to the campus daycare for a year. But I missed the students, transferred back and started taking computer courses, determined to learn. I soon found that I loved using computers, and have been hooked on technology ever since.
In 2001, I left my position at the university and started my own training company. In 2004, I discovered the world of Internet marketing and it captured my interest. Since then, I have helped hundreds of non-techie’s to share their expertise online using a variety of marketing methods – audio, video, social media, and the written word.
I know what it feels like to be intimidated by technology and my goal is to teach technical concepts in a non-technical way - from confusion to clarity. This passion for computer literacy and interest in all things related to marketing on the Internet have led to many opportunities to help others.
My motto is "It's Never Too Late, You're Never Too Old, So Get Out of Your Comfort Zone". People need what you know, use technology to get it out to them!
Carol