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Social media basics for your service based business
Rating: 4.8 out of 5(3 ratings)
23 students

Social media basics for your service based business

A short practical course to help you get the most from social media
Created byZoe Whitman
Last updated 8/2022
English
English [Auto],

What you'll learn

  • How to decide which social media platform is right for your business
  • What to include in your social media profile
  • How to come up with social media ideas
  • Whether you should post text, photos or video
  • An overview of the different features of Instagram and how photos and video can look in your feed
  • Whether you should schedule content
  • How to sell through social media

Explore related topics

Course content

10 sections • 23 lectures • 1h 21m total length

  • Welcome1:54

    Discover practical strategies for using social media in your service-based business, including what to share, how often to post, where to post, and behind-the-scenes insights to attract clients and grow.

  • Why use social media?2:39

    Discover why social media matters for service-based businesses, leveraging LinkedIn and Instagram to reach clients, build trust, and stay front of mind.

  • Your goals for social media3:33

    Set clear goals to find clients and market your service-based business on social media. Build awareness, trust, and credibility by illustrating your services, process, and next steps.

Requirements

  • No experience needed

Description

You know you need social media for your service based business, but where do you start? There are so many platforms out there, so many types of content that can be created and so many people who are already doing it so well... it can feel so overwhelming, so where do you start?

Marketing online is essential for any business today, but it's so easy to get distracted by all of the apps and possibilities, so we need to be focussed and use our time well.

This course has been designed to help you get started with social media, so you have a plan and can use your time effectively, focussing on what's important - finding clients.

This short course has been designed so you will end with a clear plan of what type of content will be best for your business to create, and where to share it.

As an avid Instagram user, I'll show you the key features of Instagram and how all of the different types of content I discuss in the course can be used across the Instagram platform.

You will learn:


  • Why social media is important

  • Which platforms you could use and how to choose which platform is best for you

  • What type of content you can create

  • The different types of content you can create for Instagram

  • How to come up with ideas for social media content

  • What to include in your social media profile

  • Whether to use your personal or a business profile

  • Whether you should schedule content


Who this course is for:

  • Small business owners who want to get started with social media

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