Social Media Marketing for Rotary Clubs
3.5 (1 rating)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
38 students enrolled

Social Media Marketing for Rotary Clubs

Learn how social media can help you grow your club and do more good!
3.5 (1 rating)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
38 students enrolled
Created by Devin D. Thorpe
Last updated 11/2016
English
English [Auto-generated]
Current price: $16.99 Original price: $24.99 Discount: 32% off
5 hours left at this price!
30-Day Money-Back Guarantee
This course includes
  • 35 mins on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • Students who complete the course will be able to lead the social media effort for their Club or District.
Requirements
  • Students should know how to use Facebook personally before enrolling in this course.
Description

As Rotary Clubs around the world learn to use social media better, clubs will grow and be able to do more good. This course will help you develop a social media strategy for your club that you can execute without spending full time on your phone or at your computer.

Social media can be fun and this course will help you learn how to make it productive as well. You can complete the course in just over 30 minutes and feel comfortable that you know enough to make your social media effort have an impact on your club.

By building awareness of your club and Rotary in general, you make Rotary membership more appealing. By building a sense of community with your members and their friends--along with other interested people--you keep people in the club and draw more into the fold.

You can do it and you can have fun doing it!

Who this course is for:
  • The target student is a Rotary Club or District leader who has responsibility for social media.
Course content
Expand all 16 lectures 35:07
+ Start Here
2 lectures 00:57

This video provides an overview of the course.

Preview 00:40

This video provides a brief introduction and welcome from the author.

Preview 00:17
+ Using Twitter to Build Awareness
3 lectures 08:17

Students will learn how to choose an appropriate Twitter handle for their club.

Preview 02:01

Students will learn how to quickly build a Twitter following.

Preview 02:28
+ Using a Facebook Page to Build Awareness
4 lectures 10:44

This lecture explains briefly how to set up a Facebook page. If you have one, please skip this lecture.

Creating a Page
01:25

Students will learn how to attract "likes" on a Facebook Page.

Attracting "Likes"
00:50

Students will learn to post strategically on their Facebook pages.

What to Post and When to Post It
02:23

Students will learn the basics of advertising on Facebook.

Bonus Lecture: Advertising on Facebook
06:06
+ Using Facebook Groups to Foster Community
3 lectures 08:04

This lecture describes how to set up a Facebook group. If you already have one, skip this lecture.

Creating a Group
01:22

This lecture will enable students to quickly grow the membership of a Facebook group.

Adding Group Members
01:54

This lecture will teach students what to post in a group and when to post it.

What to Post and When to Post It
04:48
+ Cultivate Your Crowd
1 lecture 02:02

Students will learn to think strategically about converting fans and followers into Club members.

Cultivate Your Crowd
02:02
+ Use a Tool to Schedule Your Social Media Posts
1 lecture 01:48

This lecture will help students determine if using an app like Hootsuite or Bufferapp is a fit.

Bufferapp and Hootsuite
01:48
+ Review
1 lecture 01:55

This lecture provides a review of the course that allows the student to think through how all of the parts work together.

Review
01:55