Social Media for Real Estate Sales Success
4.8 (9 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
87 students enrolled

Social Media for Real Estate Sales Success

A social media marketing course for real estate professionals
4.8 (9 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
87 students enrolled
Created by Clinton Lanier
Last updated 3/2020
English
English [Auto]
Current price: $119.99 Original price: $199.99 Discount: 40% off
2 days left at this price!
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This course includes
  • 7.5 hours on-demand video
  • 10 downloadable resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • Market correctly using various social media platforms
  • Generate leads through social media networking
  • Set up and use the most important social media platforms
Requirements
  • Have very basic knowledge of social media
  • Have an understanding of communicating via the internet
  • Have a smart phone
  • Have experience in real estate sales
Description

This seminar provides real estate professionals with basic and advanced knowledge of the major social media platforms used to generate leads and make you a more effective sales person. It also provides the tools needed to create effective and successful social media marketing campaigns with no or little cost.

Specifically, students will learn:

Digital Marketing: Strategies, ROI, Theories & Approaches, Tools & Tactics

Blogs and blogging: Platforms, Content Creation, Getting Views

Facebook: Follower Acquisition, Content & Posts, Tactics

Twitter: Building an Audience, What to Tweet, Becoming Valuable

YouTube: Creating Videos, Getting Views, Connecting Content

Instagram: Creating Profile, Posts, Using Hashtags

At the end of the day students will not only know how to use the most important marketing and sales tools created since the television, but they will also have a plan to use it.

As a bonus you will received a complimentary e-version of the instructor's book, From the Ground Up: Building a Complete Social Media Marketing Program.

Who this course is for:
  • Real Estate Professionals who want to increase their leads and sales
  • Sales Professionals looking for new methods for selling, generating leads and making more sales
Course content
Expand all 9 lectures 07:22:08
+ Introduction to Social Media Marketing for REALTORS and Brokers
1 lecture 01:23:52

After watching this lecture, students will know the difference between traditional marketing and social media marketing, know the major platforms, understand what goals to achieve and how to plan for a social media effort.

Preview 01:23:52
+ Using Facebook for Marketing
3 lectures 03:21:53

In this lecture students learn how to navigate and set up a full Facebook profile. Special attention is given to the information that should be included, and to privacy settings. Students also learn the types of posts to make and the interaction they should be having with family and friends in order to be seen as relevant .

Preview 01:02:52

In this lecture students are introduced to the Facebook Business Pages. The lecture will take students through setting up their page and entering their information. Students will also learn about insights and how to use them to create better posts. Students will also learn how to create great posts that get attention and engagement, and how to grow their page audience.

Setting up and Using a Facebook Page
01:12:53

After watching this lecture students will understand how to create a Facebook Ads account, how to create Facebook Ads, and the different types of ads possible. Students will also learn how to create the right audience for their ads and how ad payment works.

Using Facebook Ads
01:06:08
+ Lesser But Still Important - Twitter and Instagram
2 lectures 52:27

Students are introduced to Instagram through the accounts of other real estate professionals. They will learn how to create their profile and the types of posts that will help them attract followers and build engagement. Students will learn about the importance of hashtags and how they are used to build their posts.

The Ins and Outs of Instagram
15:30

This lecture introduces students to Twitter and helps them build their profile. Students will also learn about creating tweets, how to find content and when and how to send tweets. They will also learn about finding an audience and gaining leads through Twitter search. Finally students will learn about different tools that can also be used in the social media marketing efforts.

How to Use Twitter the Right Way
36:57
+ Connecting to Leads with LinkedIn
1 lecture 29:28

This lecture teaches students how to use LinkedIn to help build their network and create leads. They will learn how to set up a full profile, create post and content, and how to use LinkedIn Groups to find new networks and connections. Special attention is paid to recommendations and how students can get them to help their sales.

Setting up and Using LInkedIn
29:28
+ Selling with YouTube
1 lecture 30:20

Students learn how to set up their YouTube channel, how to edit videos in YouTube, how to use YouTube's closed captioning system, and what information to enter for their videos. In addition students also learn valuable concepts and ideas for marketing real estate through YouTube videos.

YouTube Basics and Use
30:20
+ Last But Not Least - Blogging
1 lecture 44:08

In this lecture students learn what blogging is and why it is so valuable, important and powerful in marketing. Students will be able to choose a blogging platform, and will generate ideas for creating a blogging campaign. Students will learn about search engine optimization and how to optimize blog content so that it is more quickly found in search engine queries.

Implementing a Blogging Campaign
44:08