Social Media for Real Estate Sales Success
- 7.5 hours on-demand video
- 10 downloadable resources
- Full lifetime access
- Access on mobile and TV
- Certificate of Completion
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- Market correctly using various social media platforms
- Generate leads through social media networking
- Set up and use the most important social media platforms
- Have very basic knowledge of social media
- Have an understanding of communicating via the internet
- Have a smart phone
- Have experience in real estate sales
This seminar provides real estate professionals with basic and advanced knowledge of the major social media platforms used to generate leads and make you a more effective sales person. It also provides the tools needed to create effective and successful social media marketing campaigns with no or little cost.
Specifically, students will learn:
Digital Marketing: Strategies, ROI, Theories & Approaches, Tools & Tactics
Blogs and blogging: Platforms, Content Creation, Getting Views
Facebook: Follower Acquisition, Content & Posts, Tactics
Twitter: Building an Audience, What to Tweet, Becoming Valuable
YouTube: Creating Videos, Getting Views, Connecting Content
Instagram: Creating Profile, Posts, Using Hashtags
At the end of the day students will not only know how to use the most important marketing and sales tools created since the television, but they will also have a plan to use it.
As a bonus you will received a complimentary e-version of the instructor's book, From the Ground Up: Building a Complete Social Media Marketing Program.
- Real Estate Professionals who want to increase their leads and sales
- Sales Professionals looking for new methods for selling, generating leads and making more sales
In this lecture students learn how to navigate and set up a full Facebook profile. Special attention is given to the information that should be included, and to privacy settings. Students also learn the types of posts to make and the interaction they should be having with family and friends in order to be seen as relevant .
In this lecture students are introduced to the Facebook Business Pages. The lecture will take students through setting up their page and entering their information. Students will also learn about insights and how to use them to create better posts. Students will also learn how to create great posts that get attention and engagement, and how to grow their page audience.
Students are introduced to Instagram through the accounts of other real estate professionals. They will learn how to create their profile and the types of posts that will help them attract followers and build engagement. Students will learn about the importance of hashtags and how they are used to build their posts.
This lecture introduces students to Twitter and helps them build their profile. Students will also learn about creating tweets, how to find content and when and how to send tweets. They will also learn about finding an audience and gaining leads through Twitter search. Finally students will learn about different tools that can also be used in the social media marketing efforts.
This lecture teaches students how to use LinkedIn to help build their network and create leads. They will learn how to set up a full profile, create post and content, and how to use LinkedIn Groups to find new networks and connections. Special attention is paid to recommendations and how students can get them to help their sales.
Students learn how to set up their YouTube channel, how to edit videos in YouTube, how to use YouTube's closed captioning system, and what information to enter for their videos. In addition students also learn valuable concepts and ideas for marketing real estate through YouTube videos.
In this lecture students learn what blogging is and why it is so valuable, important and powerful in marketing. Students will be able to choose a blogging platform, and will generate ideas for creating a blogging campaign. Students will learn about search engine optimization and how to optimize blog content so that it is more quickly found in search engine queries.