Social Media Marketing for Nonprofits
What you'll learn
- Develop and execute a social media strategy for nonprofits that will get the intended results.
Requirements
- Students will need only the most basic computer and internet literacy to succeed in taking this course.
Description
This powerful course by internationally recognized influencer Devin Thorpe will quickly empower you to be a hero within your nonprofit, enabling you to raise your nonprofit's profile, accelerate its fundraising and help it do more good.
This course will take you from dabbling with social media to developing a strategy that will win fans, friends and donors!
This course is intended for busy people with multiple responsibilities, including social media, for a small nonprofit with a small marketing budget. It will help you identify your goals and develop a simple and effective social media strategy.
The course will teach you:
- How to use Twitter and a Facebook page to build awareness for your cause and attract more people to your community.
- How to use a Facebook group to foster community among your fans and followers.
- How to optimize your social media posts to expand your mailing list and raise more money.
- How to be time efficient using tools like Hootesuite and Bufferapp.
The course can be completed in less than one hour and will leave you with clear and actionable tactics to execute.
Who this course is for:
- This course is designed for busy people who work or volunteer for a small nonprofit and have responsibility for social media. The course assumes that your nonprofit has a only a small budget to support you.
Course content
- Preview00:43
- Preview00:21
Instructor
![Devin D. Thorpe](data:image/svg+xml,%3Csvg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 64 64"%3E%3C/svg%3E){kind=avatar}
- 3.9 Instructor Rating
- 93 Reviews
- 498 Students
- 3 Courses
Devin Thorpe thinks he is the luckiest person alive. After being “let go” from the best job he’d ever had—as the Chief Financial Officer of third largest company on the 2009 Inc. 500 list—he and his wife ended up living in China for a year where he wrote Your Mark On The World and embarked on the career he’d always wanted yet hadn’t dared dream. More recently, Devin completed his latest book, Crowdfunding for Social Good, Financing Your Mark On The World.
Now, as a journalist, author, speaker, Devin is devoted full time to championing social good, writing about, advocating for and advising those who do good. He has written about 400 articles for Forbes as well as the Deseret News, the Rotarian Magazine and other online publications. He publishes the websites YourMarkOnTheWorld, MySocialGoodNews and GoodCrowdInfo. He travels extensively, sharing inspiring messages as a keynote speaker, emcee, and trainer.
As an entrepreneur, Devin ran—at separate times—a boutique investment banking firm and a small mortgage company. He served as the Treasurer for the multinational vitamin manufacturer USANA Health Sciences years before becoming CFO for MonaVie. Over his career he led or advised on the successful completion of $500 million in transactions.
Devin squeezed in two brief stints in government, including two years working for Jake Garn on the U.S. Senate Banking Committee Staff and another year working for an independent state agency called USTAR, where he helped foster technology entrepreneurship.
Devin is proud to have graduated from the University of Utah David Eccles School of Business, which recognized him as a Distinguished Alum in 2006. He also earned an MBA at Cornell University where he ran the student newspaper, Cornell Business.
Today, Devin channels the idealism of his youth with the loving support of his wife, Gail. Their son Dayton is a PhD candidate in Physics at UC Berkeley (and Devin rarely misses an opportunity to mention that).