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Social Media for Career Advancement
Rating: 4.9 out of 5(4 ratings)
16 students

Social Media for Career Advancement

Use Social Media to grow and advance your career.
Created byCraig Allen DeLarge
Last updated 1/2024
English

What you'll learn

  • Articulate the value of using social media to advance one's career.
  • Define what is Professional Social Media.
  • Share the 1-9-90 Rule of Social Participation and its value for finding one's role in professional social media.
  • Share examples of how to add value as a professional in social media.
  • Provide a roadmap of next actions for executing your Professional Social Media Plan.

Course content

1 section • 12 lectures • 34m total length

  • Introduction1:23

    Welcome to our course, Social Media for Career Advancement! This course will help you make better use of social media in advancing your career and executive presence. If you are a small business person or entrepreneur, this course will also accrue benefits to your business.

    The course will:

    1. reiterate what we mean by social media

    2. cover the various ways social media can be applied to career advancement

    3. address the various roles that you can play in your professional social media journey

    4. help you determine the means why which you will contribute to, and benefit from, social media for career advancement

    5. help you develop an action plan for follow-on practice.

    Be sure to download the worksheet to aid your planning as you go through this course.

  • What is Social Media?1:07

    Here we take time to briefly clarify what we mean by social media.


    As you listen, think about the social media you use. Think about the social media you hear being used by professional peers. Make a mental note to ask them how they use these social media channels to benefit their work and careers.


    This informal research will help with the questions we explore in the next section on applications.   

  • What are Professional Social Media Applications - Part 1?2:24

    Here we take time to review the ways in which social media can be used to benefit our work and careers.

    As you listen, think about how you are already using these applications in your current work and career. Next think about how these applications can be executed on social media channels like LinkedIn. When on social media, also pay attention to how your peers, mentors and those want to model, are using social media in these ways.

  • What are Professional Social Media Applications - Part 2?2:22

    This video is an extension of the discussion on applications.

  • Picking your Role in Professional Social Media - Part 1.1:24

    Here we take a dive into the roles of creator,  commenter, and lurker that are available to all of us in social media. We cover this topic because it is important for any of us to determine our role and to play it well.

    Be sure to listen to the second video in this section which goes more deeply into examples of how one can show up in these roles. Enjoy that. 

  • Picking your Role in Professional Social Media - Part 2.2:21

    This section which goes more deeply into examples of how one can show up in these roles.

  • How Best to Contribute Professionally in Social Media?5:53

    Here we take on the question of what any of us can contribute in the social media space to grows our executive presence, our thought and community of practice value and our career potential.

    Please be sure to review the second video in this section where I review my LinkedIn profile as a model for helping you understand how you may expand and maximize your own LinkedIn profile's potential.

  • What Process Works in Engaging Social Media Professionally3:34

    Here we articulate a recommended process for how you can take the information from previous sections from information and theory to practice. Here is a section where you will definitely want to use the worksheet provided in the introduction.

    Please be sure to review the second video in this section which reviews how your social media plan can be integrated into your personal learning plan, providing information and supplying supportive relationships.

  • Tips to Get you Started in your Professional Social Media Journey!0:22

    Here is a short list of "going away" suggestions to aid your execution of these learnings as an action plan which get you tangible results for the time you have spent with this course.

    I wish you well and invite you to reach to me at craig@wiseworking.com if I can further assist you. In time, I will be planning group coaching and peer learning groups related to this topic.

  • Using the Professional Social Media Planning Worksheet3:47
  • BONUS: Have you maximized your LinkedIn Profile?6:58

    In this video, we walk through my LinkedIn profile as I challenge you to review and more completely populate your own.

  • BONUS: Integrating Professional Social Media into your Development Plan.2:46

    Here we explain the 10-20-70 Model of personal development and reflect on how your Professional Social Media can enhance this model.

Requirements

  • No prerequisite. This course will be most relevant for those engaging in building a career as early as high school.

Description

This course is developed to help anyone building a career leverage social media to accelerate their career progress. I developed this course in response to my seeing so many career coaching practice, underutilizing social media in their career strategies. I have benefited a great deal in building my own career care and want to help others do the same. 


This course will focus on:

1) defining what we mean by social media and the ways in which it can be used to advance one's career. 

2) covering the 1-9-90 Rule of Social Participation which helps one choose their best role in any social situation

3) providing examples and cases as to how to provide and gain value from social media in a way that aids one's value contribution and career presence

4) providing a roadmap for good next steps to take in developing one's own "professional social media plan".

On completion, course attendees will be able to develop and execute a personalized plan which:

1) identifies which social media platform to use,

2) selects career interest areas to contribute to, and benefit from, within social media platforms,

3) career outcomes are desired from use of professional social media,

4) professional social media activities to execute to achieve desired outcomes over time,

5) risks to proactively manage in the execution of a professional social media plan.


 


Who this course is for:

  • This course is for anyone who is building a career and not yet maximizing social media as a tool for articulating their career value and advantaging their career progress.

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