Marketing Social Media Marketing

Social Media Management

Digital marketing training to Learn How to Use Social Media, Social Media Strategy and Social Media Marketing.
Rating: 4.1 out of 5 (2,499 ratings)
64,711 students
Created by Eric Schwartzman
Enroll now
Social Media Management
Rating: 4.1 out of 5 (2,499 ratings)
64,711 students
Buy now
Why social media matters
Using social media for business outreach
Social media benefits and drawbacks
Overview of key social media tools
When to blog, comment or listen.
The business case for RSS, blogging and podcasting.
How to integrate new media into conventional public relations campaigns.
The basics of search engine optimization (SEO).
Podcast development, production and distribution.
About video-on-demand and webcasts.
About social bookmarking and networking.
How to use Twitter to track news and build communities.
HTML and RSS measurement techniques
How to live stream video to the web from any smart phone
How to embed photos, videos and PowerPoints from a social network on your website
How social media can drive business social responsibility

Requirements

  • You will need a current web browser
  • You will need to know how to cut, paste, drag and drop
  • You will need a Gmail account
  • You will need Facebook, Twitter and Linkedin accounts
Description

Social media management training for social media managers, executives and entry-level employees from the top-rated social media training provider. Learn on your desktop, smart phone or tablet.

We help employers manage the risks and capitalize on the opportunities of social media in the workplace through expert-led, self-paced online training videos and tutorials.

We also offer Facebook Training, Twitter Training, Linkedin Training, SEO Training and more .

Course content
6 sections • 38 lectures • 8h 50m total length
  • Overview
    01:51
  • Promotional Materials
    01:15
  • Housekeeping
    01:21
  • Social Business
    16:43
  • Realistic Objectives
    02:25
  • Value Proposition
    02:17
  • How did the World Wide Web change the mass media business?
    1 question
  • The Business Case
    03:22
  • Which one of these statements is false?
    1 question
  • Control vs. Credibility
    03:10
  • On most corporate websites, there is an inverse relationship between…
    1 question
  • Engagement
    06:05
  • For the Enterprise
    05:39
  • Disruptive Impact
    04:03
  • Impact on Reputation
    08:28
  • Strategy and Tactics
    06:13
  • The homeland/embassy digital strategy argues…
    1 question
  • Launch a Blog
    07:12
  • Google Analytics
    08:13
  • Measure RSS
    10:11
  • What is the purpose of Feedburner?
    1 question
  • Google Analytics can be used for...
    1 question
  • Embed Photos
    08:23
  • Hands-OnL Embed a YouTube Video
    07:45
  • Embed PowerPoints
    04:49
  • The following skills are required to use an embed code.
    1 question
  • Custom Newsfeeds
    07:02
  • Audio via Mobile
    09:45
  • Video via Mobile
    12:42
  • Which mobile apps can stream live video and audio to the web?
    1 question
  • US Dept. of Defense Social Media Policy
    11:36
  • PSNH Crisis Communications Incident
    08:03
  • Toyota.com Live Streams Pruis Reveal
    03:41
  • SoLoMo
    03:25
  • Digital Literacy
    06:05
  • Next Steps
    01:10
  • NLRB 1st Report on Social Media
    24 pages
  • NLRB 2nd Report on Social Media
    35 pages
  • Future of Social Media Strategy with Brian Solis
    39:30
  • Rashmi Sinha on Lead Generation on Slide Share
    29:00
  • Eric Schwartzman' Social Media Week Keynote
    47:11
  • Philip Galanes on Netiquette
    38:25
  • Johns Hopkins & Avery Dennison: Case Study
    33:58
  • Social Networks for Internal Business Communications
    33:28
  • Haiti Earthquake Crisis Communciations Case Study
    25:48
  • FeedBurner Migration Manual
    51 pages

Instructor
Eric Schwartzman
B2B Growth Marketing Advisor
Eric Schwartzman
  • 4.2 Instructor Rating
  • 12,267 Reviews
  • 203,477 Students
  • 20 Courses

I am a digital transformation advisor and digital marketing consultant.

I help clients grow revenue online through B2B growth marketing initiatives using my own, proprietary organic growth framework.

I led the center for digital innovation at Howard Industries, a $1B B2B, launched 2 SaaS start-ups and did integrated marketing for entertainment, media and tech clients at one the world's largest PR Agencies.

I’m a best-selling author of Social Marketing to the Business Customer. Some of the organizations I've advised are Boeing, Cirque du Soleil, City National Bank, Hard Rock Casinos, Johnson & Johnson, Korn Ferry, Lucasfilm, US Dept. of Defense, US Dept. of State, Inter American Development Bank.

My complete library of self-paced, online digital marketing, compliance and security training courses have been taken by nearly a quarter million people worldwide on Udemy and at my own website.

Google "social media training" to find my additional courses.