Social Media Marketing

Social Media Management

Digital marketing training to Learn How to Use Social Media, Social Media Strategy and Social Media Marketing.
Rating: 4.1 out of 5 (2,347 ratings)
60,935 students
Created by Eric Schwartzman
Enroll now
Social Media Management
Rating: 4.1 out of 5 (2,347 ratings)
60,985 students
Buy now
Why social media matters
Using social media for business outreach
Social media benefits and drawbacks
Overview of key social media tools
When to blog, comment or listen.
The business case for RSS, blogging and podcasting.
How to integrate new media into conventional public relations campaigns.
The basics of search engine optimization (SEO).
Podcast development, production and distribution.
About video-on-demand and webcasts.
About social bookmarking and networking.
How to use Twitter to track news and build communities.
HTML and RSS measurement techniques
How to live stream video to the web from any smart phone
How to embed photos, videos and PowerPoints from a social network on your website
How social media can drive business social responsibility

Requirements

  • You will need a current web browser
  • You will need to know how to cut, paste, drag and drop
  • You will need a Gmail account
  • You will need Facebook, Twitter and Linkedin accounts
Description

Social media management training for social media managers, executives and entry-level employees from the top-rated social media training provider. Learn on your desktop, smart phone or tablet.

We help employers manage the risks and capitalize on the opportunities of social media in the workplace through expert-led, self-paced online training videos and tutorials.

We also offer Facebook Training, Twitter Training, Linkedin Training, SEO Training and more .

Curriculum
6 sections • 38 lectures • 8h 50m total length
  • Overview
  • Promotional Materials
  • Housekeeping
  • Social Business
  • Realistic Objectives
  • Value Proposition
  • How did the World Wide Web change the mass media business?
  • The Business Case
  • Which one of these statements is false?
  • Control vs. Credibility
  • On most corporate websites, there is an inverse relationship between…
  • Engagement
  • For the Enterprise
  • Disruptive Impact
  • Impact on Reputation
  • Strategy and Tactics
  • The homeland/embassy digital strategy argues…
  • Launch a Blog
  • Google Analytics
  • Measure RSS
  • What is the purpose of Feedburner?
  • Google Analytics can be used for...
  • Embed Photos
  • Hands-OnL Embed a YouTube Video
  • Embed PowerPoints
  • The following skills are required to use an embed code.
  • Custom Newsfeeds
  • Audio via Mobile
  • Video via Mobile
  • Which mobile apps can stream live video and audio to the web?
  • US Dept. of Defense Social Media Policy
  • PSNH Crisis Communications Incident
  • Toyota.com Live Streams Pruis Reveal
  • SoLoMo
  • Digital Literacy
  • Next Steps
  • NLRB 1st Report on Social Media
  • NLRB 2nd Report on Social Media
  • Future of Social Media Strategy with Brian Solis
  • Rashmi Sinha on Lead Generation on Slide Share
  • Eric Schwartzman' Social Media Week Keynote
  • Philip Galanes on Netiquette
  • Johns Hopkins & Avery Dennison: Case Study
  • Social Networks for Internal Business Communications
  • Haiti Earthquake Crisis Communciations Case Study
  • FeedBurner Migration Manual

Instructor
Eric Schwartzman
Multidisciplinary team leader
Eric Schwartzman
  • 4.2 Instructor Rating
  • 11,471 Reviews
  • 192,321 Students
  • 20 Courses

I help organizations turn content into contacts into cash through optimization, digital engagement and lead generation.

I led the center for digital innovation at Howard Industries, a $1B B2B, launched 2 SaaS start-ups and did integrated marketing for entertainment, media and tech clients at one the world's largest PR Agencies.

I’m a best-selling author of Social Marketing to the Business Customer. Some of the organizations I've advised are Boeing, Cirque du Soleil, City National Bank, Hard Rock Casinos, Johnson & Johnson, Korn Ferry, Lucasfilm, US Dept. of Defense, US Dept. of State, Inter American Development Bank.

My complete library of self-paced, online digital marketing, compliance and security training courses have been taken by nearly a quarter million people worldwide on Udemy and at my own website.

Google "social media training" to find my additional courses.