Marketing Social Media Marketing

Social Media Management

Digital marketing training to Learn How to Use Social Media, Social Media Strategy and Social Media Marketing.
Rating: 3.8 out of 5 (3,110 ratings)
82,637 students
Created by Eric Schwartzman
English
English [Auto]
Why social media matters
Using social media for business outreach
Social media benefits and drawbacks
Overview of key social media tools
When to blog, comment or listen.
The business case for RSS, blogging and podcasting.
How to integrate new media into conventional public relations campaigns.
The basics of search engine optimization (SEO).
Podcast development, production and distribution.
About video-on-demand and webcasts.
About social bookmarking and networking.
How to use Twitter to track news and build communities.
HTML and RSS measurement techniques
How to live stream video to the web from any smart phone
How to embed photos, videos and PowerPoints from a social network on your website
How social media can drive business social responsibility

Requirements

  • You will need a current web browser
  • You will need to know how to cut, paste, drag and drop
  • You will need a Gmail account
  • You will need Facebook, Twitter and Linkedin accounts

Description

27 social media management training videos on reputation management & online brand management strategy

Social media management training for social media managers, executives and entry-level employees from the top-rated social media training provider.  Learn on your desktop, smart phone or tablet. 

  • Learn the rules of social media engagement and the disruptive impact

  • Intro to YouTube, SoundCloud, Blogger, Google Analytics, Flickr, Ustream & more

  • Social media strategy for leveraging Facebook, Twitter and Linkedin

  • Best practices and case studies from Toyota, PSNH & US Dept. of Defense

  • Exclusive tips and tricks from social media managers at major brands

We help employers manage the risks and capitalize on the opportunities of social media in the workplace through expert-led, self-paced online training videos and tutorials. 

Whether you’re a new social media manager, an executive or an entry-level employee, this online course includes everything you need to know to come up to speed on social media management strategy and tactics. Update your professional skills for today’s digital job market. Learn social media management anytime, anywhere on any device.

Eric Schwartzman specializes in digital marketing strategy, social media audits, social media policy development, social media compliance, social media marketing, search engine optimization and web development.

Schwartzman founded iPRSoftware and is the author of "The Digital Pivot: Secrets of Online Marketing" and the best selling social media marketing book “Social Marketing to the Business Customer,” the first book on business-to-business applications of social media.

Course content

6 sections • 37 lectures • 8h 49m total length

  • Overview
    01:51
  • Promotional Materials
    01:15
  • Housekeeping
    01:21
  • Social Business
    16:43
  • Realistic Objectives
    02:25
  • Value Proposition
    02:17
  • How did the World Wide Web change the mass media business?
    1 question
  • The Business Case
    03:22
  • Which one of these statements is false?
    1 question
  • Control vs. Credibility
    03:10
  • On most corporate websites, there is an inverse relationship between…
    1 question
  • Engagement
    06:05
  • For the Enterprise
    05:39
  • Disruptive Impact
    04:03
  • Impact on Reputation
    08:28
  • Strategy and Tactics
    06:13
  • The homeland/embassy digital strategy argues…
    1 question

Instructor

Eric Schwartzman
Digital Marketing Consultant
Eric Schwartzman
  • 4.3 Instructor Rating
  • 17,235 Reviews
  • 259,211 Students
  • 20 Courses

I am a digital transformation advisor and digital marketing consultant.

I help clients grow revenue online through B2B growth marketing initiatives using my own, proprietary organic growth framework.

I led the center for digital innovation at Howard Industries, a $1B B2B, launched 2 SaaS start-ups and did integrated marketing for entertainment, media and tech clients at one the world's largest PR Agencies.

I’m a best-selling author of Social Marketing to the Business Customer. Some of the organizations I've advised are Boeing, Cirque du Soleil, City National Bank, Hard Rock Casinos, Johnson & Johnson, Korn Ferry, Lucasfilm, US Dept. of Defense, US Dept. of State, Inter American Development Bank.

My complete library of self-paced, online digital marketing, compliance and security training courses have been taken by nearly a quarter million people worldwide on Udemy and at my own website.

Google "social media training" to find my additional courses.