Social Media for Business Growth: Create a Winning Strategy
4.0 (4 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
99 students enrolled

Social Media for Business Growth: Create a Winning Strategy

A Strategic Guide to use Social Media to Generate Credible Leads and New Customers
4.0 (4 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
99 students enrolled
Last updated 12/2016
English
English [Auto]
Current price: $69.99 Original price: $99.99 Discount: 30% off
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This course includes
  • 6 hours on-demand video
  • 1 downloadable resource
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • A process for generating leads using social media
  • How to create content that increases conversion rates
  • Practical advice on incorporating mobile strategies into your marketing mix
  • A step–by–step process for measuring the return on investment (ROI) of your social media campaigns
Requirements
  • General Internet Marketing Knowledge
Description


STOP WAISTING TIME AND MONEY! Learn Winning Strategies to Implement NOW in Your Social Media for Business.

Today’s customers are online, web savvy and socially connected. Which means they’re better informed, harder to reach and harder to please.

It’s clear then, that the world of business has changed. But have you kept up? Do you have the tactics, tools and training to leverage social media for business success?

Social Media Marketing gives you a powerful mix of rich customer data, flexible marketing platforms and the chance to get ahead of your competitors.

This new and highly practical Social Media for Business Growth will give you actionable tips and ideas so that you make the most of:

· Twitter

· LinkedIn

· Facebook

· Blogging and more…

Who this course is for:
  • Marketing managers and their team members
  • Sales people
  • Business Development teams
  • Online Marketing, Social Media and PR consultants
Course content
Expand all 39 lectures 07:22:30
+ Social Media Channels Strategy
10 lectures 01:17:00
How We can Make the Most from Social Media
11:37
How to Make It Work for You 1
06:25
How to Make It Work for You 2
09:11
Social Media Marketing Plan 1
10:05
Social Media Marketing Plan 2
09:50
Social Media Marketing Plan 3
10:29
Learn from Who Applies It
06:30
Summary and Resources
07:30
Slides
79 pages
+ Introduction to Social media strategy
5 lectures 48:38
Introduction to Social media strategy - Part 2
09:24
Key messages - Part 1
10:19
Key messages - Part 2
11:28
Key messages - Part 3
08:18
+ Targets and Strategy
8 lectures 01:25:03
Agree targets objectives and strategy
12:23
Evaluate social media tools - Part 1
08:36
Evaluate social media tools - Part 2
09:41
Create a cross functional approach - Part 1
13:25
Create a cross functional approach - Part 2
07:02
Light touch editorial approach
10:55
The psychology of sharing
09:46
+ Internal policies and terms of use
6 lectures 01:04:45
Internal policies and terms of use - Part 2
07:37
Internal policies and terms of use - Part 3
12:55
Internal policies and terms of use - Part 4
14:57
Implement social media monitoring - Part 1
12:08
Implement social media monitoring - Part 2
08:41
+ Social media person or team
6 lectures 50:16
Social media person or team - Part 2
10:13
Social media person or team - Part 3
12:51
Social media person or team - Part 4
07:48
Social media person or team - Part 5
07:41
Conduct appropriate training
04:10
+ Define metrics and ROI
4 lectures 37:48
Define metrics and ROI - Part 2
12:13
Define metrics and ROI - Part 3
09:55
Completing the Plan
05:12