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SOCIAL MEDIA Essentials.
Rating: 4.4 out of 5(24 ratings)
1,236 students

SOCIAL MEDIA Essentials.

A quick lesson on Social Media Essentials. How to understand the essence of it, no matter the platform!
Created byArdian Kurtolli
Last updated 11/2022
English

What you'll learn

  • Understand Social Media Marketing in essence.
  • Initial Strategy steps before starting your Social Media presence.
  • Planning, making and maintaining Content Calendars.
  • Understanding free and paid growth on Social Media

Explore related topics

Course content

1 section • 8 lectures • 1h 11m total length

  • Introduction4:33

    A quick introduction to who I am and what are the chapters in this brief course. This is a straightforward explanation of the Social Media Essentials. It is a simple guided presentation on what you should know regarding Social Media and how you should approach Social Media as a business or brand.


    Attached is the presentation for FREE so you can reference it if needed.

  • Is this the road we want to take?16:45

    Here we discuss the strategic steps we need to take. For example, how do we do an audience persona to get to know our target audience? We also look a bit at the customer journey.

  • So what is our plan? How should we act?7:53

    Here we discuss finding the correct Social Media channel that suits us and what elements are needed to kick-start our presence.

  • Start saying hello!9:00

    What are the essential common elements of all social profiles?

  • Having no plan is planning to fail.11:44

    Understanding content categories and content calendar.

  • The more effective content the better!7:37

    How do we do effective content, and how do we adapt it for different channels?

  • Free Growth & Paying for Growth8:37

    Understanding the concept of organic and paid growth.

  • Measuring success.5:48

    Measuring success and essential key performance indicators.

Requirements

  • No Social Media experience needed. This is a course that I delivered to many offline students and new entrepreneurs. It is explained with my words in simple methods and examples for you to get an understanding of social media in essence and how to approach it.

Description

It is a quick presentation I initially did in ALBANIAN for workshop training. I also delivered it as a presentation to a private audience, and then after translating it, I decided to make it a course.

It is a crash course for someone who wants to understand Social Media Essentials, and I also recommend my 1st-course Essentials of MARKETING since they complement each other quite well!


We discuss what it is and how I understand Social Media. Since the initial audience had little (almost no) knowledge of marketing and social media, I tried to simplify the concepts as much as possible.


What are the first initial strategic steps that we should take?

How do we define our audience?

On what platform should we start our social media presence?

What type of calendar should we do? How do we create a social media calendar?

How do we create effective content, and how do we recycle the content that we already have?

What is organic and what is paid content? What is the difference? When should we start spending?

What should we measure in our campaigns?

And much more! Consider this a small initial talk between us and a quick introduction to social media essentials

Who this course is for:

  • Young entrepreneurs and students who want to understand on its core what is Social Media about.

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