
Learn to plan, launch, and host a successful social media contest with a clear game plan, measure success and impressions, maximize engagement, and repurpose content afterward.
In this lecture, you'll learn how to diligently plan out your contest. You'll learn how to:
Pick the right format.
Who's your audience?
What channels to use?
Hashtags, timing, prizes ..oh my!
Choose the right format for your social media contest by weighing contest versus sweepstakes, aligning with your objective, budget, and prize, and selecting a merit-based entry or a random winner.
Evaluate platform-specific rules for Facebook, Instagram, and Twitter to protect your brand and ensure compliant contests. Align your channel choice with your objectives, budget, and the desired engagement.
Monitor your post daily to track hashtags and entries, adjust promotion and budget, and keep the contest running with boosting and momentum.
This is your official guide to running a successful social media contest from beginning to end. If you've always wanted to plan a contest as part of your social media marketing strategy but aren't quite sure what that entails, this is your place to find a comprehensive digital marketing guide and a game plan to get you started.