Social Media Content Marketing - Complete Certificate Course
What you'll learn
- Get social media content creation skills that will help you to run your business successfully
- Learn how to create and manage a content calendar for 5 Social Media Channels from start to finish
- Create your brand identity in social media
- Learn how to create social media marketing and content strategies
- Understand how to create engaging stories that sell
- Learn how to use social media to market your business
- Learn how to organically grow your followers without paid advertising by using strategically created content
- Understand how to strategize and implement a content plan for your business
- Learn how to position your product or business online to get higher click-through-rates
- Understand the fundamentals of content marketing for the top performing social media channels
- Fundamentals of engaging photography and videography
- Assignments that deliver results
- Get more exposure for your business
Requirements
- No prior marketing knowledge required
- Basic understanding of social media
Description
DO YOU WANT TO HAVE A SUCCESSFUL SOCIAL MEDIA PRESENCE BUT DO NOT WANT TO SHELL OUT THOUSANDS OF DOLLARS ON ADVERTISING?
We’ve created this course based on 25 years of accumulated experience in marketing, creative management and social media. We will walk through the creation of your social media presence for your brand, step by step. It begins with drafting your brand strategy and outlining your brand’s persona, followed by strategies for designing content calendars and style guides. By the end of the course, you will have an outlined strategy, content plan and creative content that will bring your brand to the new heights.
BY THE END OF THIS COURSE, YOU WILL HAVE YOUR BRAND’S SOCIAL MEDIA STRATEGY, AS WELL AS A SCALABLE CONTENT PLAN, AND A LIBRARY OF CONTENT TO LEVERAGE FOR YOUR ONLINE SUCCESS.
With unlimited & lifetime access you will learn how to create exceptional videos, images and copy for social media that will help you build your brand, attract new customers and drive sales. Every lesson is also tailored to provide practical experience.
KEY BENEFITS OF THIS COURSE:
- Unlimited & lifetime access to almost 80 video lessons, case studies, practical tasks and tools
- Insider’s tips & tricks on creating outstanding content for social media
- Experienced instructors with over 25 years of accumulated international experience in the field
- Personalized support and around the clock access to instructors
- A vibrant Facebook community for professionals enrolled in the course
- Organized educational content based on real business examples, authentic concepts and interactive tasks
- 30-day 100% money-back guarantee
WHAT ADDITIONAL TOOLS WILL YOU GET AFTER COMPLETING THIS COURSE?
- Strategy Triangle
- Strategy Planning Tool
- Persona template
- Social Media Channel Selection Tool
- Brand DNA Triangle
- Unique Selling Proposition Roadmap
- Sales Funnel
- Content Calendar
- Style Guide
- Storyboard sample
- Values Brainstorming Questionnaire
- Writing toolbox
Who this course is for:
- Entrepreneurs
- Social media managers
- Marketing professionals
- Creative entrepreneurs
- Emerging bloggers
Course content
2 lectures • 7minIntroduction
- Preview02:39
- Preview04:28
11 lectures • 15minStrategy
10 lectures • 17minBranding
12 lectures • 19minContent Calendar
12 lectures • 55minSocial Media Photography
15 lectures • 33minSocial Media Videography
13 lectures • 25minWriting for Social Media
1 lecture • 1minConclusion
Instructor
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- 4.0 Instructor Rating
- 139 Reviews
- 2,470 Students
- 1 Course
At BrainWork Academy, we believe that knowledge can change the world—and the most valuable knowledge is that which you obtain from experience. All our courses are created by experts in their field. Each course offers a plethora of real-life best practices and examples, practical tasks and assignments. We focus on sharing the knowledge that can only be applied for solving real-life challenges.
Our Academy offers a variety of courses in marketing, branding, creativity and other fields, taught by industry professionals with international experience.
We provide easy access to the plethora of tools, resources and support services for students from Canada and all over the world who want to learn a new field or level-up their knowledge. We offer instructor supervision and community support for every student who decides to take this journey with us.
About Instructors
Maxim Rakov is a seasoned marketing professional with 12+ years of international experience leading projects and campaigns in marketing, branding and communications at global companies such as PepsiCo, Avon, Leo Burnett and Tetra Pak.
Establishing a successful business career, Maxim has also helped international organizations such as the United Nations Development Program, Population Services International, WWF, and the Avon Foundation to build and promote their programs.
Maxim combines his career in business and his passion for life-long learning and coaching. He is a professional coach, certified by the International Coaching Federation (ICF) and trainer with over 10 years of experience and clients across the world. He has designed and facilitated both individual and team coaching programs for clients in a variety of fields, including Marketing, Branding, Storytelling, Change Management, Social & Digital Media, Team Management, Creative Management and Effective Communications.
Inessa Radostin is a photographer, videographer and creative entrepreneur with more than 13 years of experience managing brands and developing creative teams for some of Canada's largest companies. She has partnered with a substantial variety of brands to help develop print and online content including The Shopping Channel, TJX Canada, Lacoste, Vichy Canada and the French Consulate of Toronto.
From working with large-scale companies, Inessa has led projects designed to elevate brands visually and to develop new brand guidelines and procedures. She has spent the last two years developing a stationery business that uses innovative project planning tools to create high-end office supplies and agendas that drive high productivity.
Inessa is also a published author and blogger with a strong background in image and video creation and content facilitation.