Social Media Content Creation & Boosted Posts Course

In this lesson, we'll be discussing how to schedule a week's worth of social media posts in 20 minutes or less.

In order to do that, we need to line up a few things in advance. The worksheet that is available in the downloads section of this page will walk you through exactly how to line everything up.

The post scheduling worksheet outlines:

• Gathering resources

• Choosing monthly content themes

• Figuring out weekly content topics

• Selecting key points from your weekly topics

• Calls-to-action

• Post Scheduling

Let's discuss each of these items in more detail now.

Gathering Resources

The most important part of creating social media content is knowing what resources you have available.

This is an often overlooked step, but it crucial to saving time.

If you don't already, create a Dropbox or Google Drive folder specifically for your business' photos, videos, ads, promotions, and promotional material.

It's a good idea to create sub-folders for specific campaigns, seasons, holidays, promotions, etc. This will make your content easy to find when the time arises.

Choosing Monthly Content Themes

Constantly coming up with new things to post on social media can be exhausting. This is why you see repetitious looking content from most businesses, they simply run out of ideas or burn out.

You can avoid this by choosing monthly content themes. Choosing a new theme every month gives you one overarching idea to talk about in your posts throughout the month. The following month when you change your theme, you're able to create content that feels fresh.

Your monthly content theme should coincide with your business goals. If you want to push a specific product or service during that month, then your theme for the month should be something that helps you achieve that goal.

Some example monthly themes are:

• A new product or service

• A seasonal product or service

• A recent industry change or trend

• A product or service that is popular

• A product or service that is unpopular but shouldn't be

• A special event

Write a potential monthly content theme on your worksheet now.

Figuring Out Weekly Content Topics

Now that you've established what your monthly content theme will be, choose four or five topics related to that theme.

Breaking your theme down into a handful of main topics will allow you to tell a story with your content. Throughout the month, your followers will receive the entire story piece by piece through your posts.

Example weekly content topics for a product could include:

1. Why this product is different than the competition

2. How to use the product effectively

3. Other products or services that complement the product

4. Reviews and stories about the product

5. Product use safety and health-related information

Get creative with your weekly content topics and discuss the things that you think are the most important parts of your monthly theme.

Write one weekly content topic about your monthly theme on your worksheet now.

Selecting Key Points From Your Weekly Topics

Now we're going to break down each weekly topic into key points. Each key point will become its own social media post.

We recommend three to five key points for each weekly content topic. That way you'll have three to five posts for the week that are related and tell the story of your weekly content topic.

For example, five key points for "Why this product is different than the competition" could be:

1. Proprietary formula

2. Higher quality ingredients

3. Safer for the environment

4. All-natural formula

5. Lasts longer than the competition

As you can see, everything you need to know about the example weekly content topic is listed. The next step is to write a post caption about each key point.

Don't worry about your captions being too short or too long, just write what you feel is enough to provide value to the reader. Remember, your posts need to provide value to the readers in order to get them to engage!

On your worksheet, write down three to five key points for your weekly content topic now.

Calls-to-action

Your monthly theme, weekly topics, and posts are now all based on your business' monthly goals. The next step is to include a call-to-action in each post to let the reader know what they should do after they consume your content.

If you don't tell them what you want them to do, then they won't do it.

If you want them to visit your website then provide a website link. If you want them to call you, then provide your phone number. If you want them to purchase your product, then provide them a direct link.

Including a call-to-action in your posts is a simple and effective way of achieving your goals and increasing your social media conversions.

Post Scheduling

The last thing left to do is to schedule your posts. Facebook provides a free tool that lets you schedule Facebook and Instagram posts called Creator Studio.

You can access Creator Studio by going to Facebook.com/CreatorStudio

Creator Studio is a great tool to quickly see your Facebook and Instagram insights, Inbox, scheduled posts, and more.

If you also have an Instagram account then click the Instagram logo at the top middle of the page to switch to the Instagram tab. You'll be prompted to connect your Instagram account. Do that now.

When you're ready to schedule a post, click the blue "Create Post" button at the top left. Depending on if you're on the Facebook tab or the Instagram tab you'll have slightly different options. You can switch from Facebook to Instagram and vice-versa using the Facebook and Instagram icons at the top middle of the page.

In the dropdown, select "Create Post" or "Instagram Feed" depending on which social network you currently have selected. Once you've done that, a popup will slide out from the right side of the page. Select your account if you're prompted.

Facebook Post Creation:

1. Enter a post caption

2. Select your post type. We recommend "Video" or "Share A Photo"

3. Click the down arrow to the right of the "Publish" button

4. Select "Schedule" from the popup menu

Instagram Post Creation:

1. Enter a post caption

2. Upload a photo or video

3. Optional: Check the "Post to Facebook" box. Click the "Publish" button to the right of the checkbox and select "Schedule" then select a date and time for it to post.

4. At the bottom right, click the down arrow next to the blue "Schedule" button and select a date and time to publish

You can view your scheduled posts on the Facebook tab by clicking "Content Library" on the left side menu, then clicking "Scheduled" in the center top menu.

You can view your scheduled posts on the Instagram tab by clicking "Content Library" on the left side menu, then clicking the "Post Status: All" drop-down menu in the center and selecting "Scheduled."

If you need help figuring out if your posts are "good" or not then we recommend using CoSchedule's Social Message Optimizer. It's a free tool that will grade your social media posts and provide you guidance on how to improve them.

In the next lesson, we'll discuss how to create a content calendar.

Now that you know what you're going to post, it's time to figure out when to post it.

In this lesson, we'll be reviewing how to create a content calendar. Download our example calendar from the downloads area now to follow along.

Your content calendar will help you plan out upcoming content months in advance. This will help you stay on track, have ample time to prepare, and not miss any important dates or events.

We recommend you plan your content calendar for two to three months in the future, minimum. Larger companies may plan out their content six to twelve months in advance.

We recommend using a Google Calendar or something similar that can be shared with your team as your content calendar.

Your content calendar should list the following:

• Planned monthly themes, weekly topics, and key point posts

• Upcoming Holidays

• Sale start and end dates

• Special events and product launches

• Email blasts send dates

• Physical mailer send dates

• Billboard, outdoor signage, and indoor signage start and end dates

Let's discuss each of these items in depth so you know exactly what to do.

Planned monthly themes, weekly topics, and key point posts

These are all of the posts we just created in the previous lesson. As you can see on the example content calendar, we keep the same theme for the entire month. Each week we change our weekly topic, and our key points for the weekly topics are scheduled on individual days of the week.

We recommend you post at least on Monday, Wednesday, and Friday. Feel free to add additional posts to this calendar as needed.

Upcoming Holidays

Don't forget to create special posts for the upcoming holidays! Creating a content calendar in advance gives you plenty of time to have a nice ad image created.

Putting holidays on your content calendar with also help keep them top of mind. It's easy to forget the holidays and the increase or decrease in traffic they may bring.

Sale Start and End Dates

It is crucially important to add the start and end dates of any sales, offers, or specials to your content calendar. This will help with transparency and keeping your entire team on the same page.

Creating content for a sale at the last minute is a nightmare!

Make sure you also add any social posts, email blasts, and other promotional activities for your sale so you can prepare in advance.

Special Events and Product Launches

If your business is having a special event such as an open house, product launch, site redesign, or things of that nature, then you should add them to your content calendar.

All of these things will require content prepared in advance. Just as with your sales, add your posts, email blast, and other content that needs to be created to your content calendar.

Email Blast Send Dates

Adding your email blasts to your content calendar will help ensure they correspond to whatever content you're posting.

When you're posting on social media about a specific topic and following it up with an email blast then you're reinforcing your message which will lead to higher conversions.

Make sure your email blasts list all of your current and upcoming specials, events, and sales.

We recommend sending at least two email blasts a month so you stay top of mind to the people on your mailing list.

Physical Mailer Send Dates

If your business is planning to send a physical mailer then add the mailing date to your content calendar.

If you have purchased ad space in a magazine or other publication then mark those distribution dates on your calendar.

Billboard, outdoor signage, and indoor signage start and end dates

Signage changes are important to businesses that utilize them. Mark the start and end dates for your billboards, outdoor signage, and indoor signage on your content calendar.

These items require additional content creation time and usually need to be submitted for approval further in advance than the other items on your content calendar.

Giving some critical thought to your content calendar in advance will make your content creation easier and less stressful.

If you feel overwhelmed, then you probably aren't planning far enough in advance. Your goal should be to create all of your content at least one month in advance.

In the next lesson, we'll discuss how to save time by spinning social media content.

A great way to save time is to create new content from your current content. The goal is to reduce the amount of time spent doing research while still creating high-quality content.

Ways you can do that include:

• Creating social media posts from parts of one of your blog posts

• Creating a blog post by combining your social media posts

• Creating a video based on your social media content or blog post

• Creating an email blast based on a blog post

• Creating a podcast based on social media content or a blog post

• Do a live video based on your social media content or blog post

As you can see, there are many ways to use your current content to create new content without doing much extra work.

You should use this technique with all of the content you produce. It will streamline your content creation and make everything look consistent.

When you repurpose content you'll be able to tell a much larger story about your monthly theme. This will help you increase interest and engagement over a long period of time.

In the next lesson, we'll discuss driving traffic off of social media.

One of the most important things about social media that businesses often forget is that you don't own your social media accounts. Your account is owned by the platform you're using.

At any moment your account can be suspended, hacked, have its reach severely reduced, or worse.

You can avoid disaster by driving traffic off of social media and onto your mailing list.

Your email list is your pot of gold. It gives your business direct access to your audience, even if your social media accounts completely disappeared.

It also allows you to promote products and services that are against Facebook's Advertising Guidelines.

You can drive traffic off of social media and onto your email list in the following ways:

1. Sales - When a customer purchases a product, your system should collect their email address.

2. Lead Magnets - This is when you give a freebie such as a worksheet or a guide in exchange for an email signup.

3. Discounts - Offering a discount code for people who sign up for your email list is a great way to drive signups.

4. Webinars - You can exchange valuable information for an email signup.

Remember, email blasts that don't provide value are spam. Make sure every email blast offers value to the reader and isn't just loaded with sales content.

A list built from quality leads that are genuinely interested in what your business has to offer will yield a sizable contribution to your profit. Make sure you're constantly growing your email list!

In the next lesson, we'll be discussing questions to ask if your social marketing isn't going well.

In this lesson, we'll be discussing some of the questions you should ask if your social marketing isn't producing the results you desire.

"How far in advance should I schedule content?"

Optimally, you should schedule content at least one month in advance. Creating content calendars for three to six months in advance is advised. Even if you need to adjust the calendars, most of the content can be done in advance.

"How long will it take to start generating traffic and sales?"

This depends on many factors such as:

• Audience Size - As your audience grows, so will your conversions.

• Your Website - Make sure your website is easy to use and displays clear calls-to-action.

• Your Products and Services - If your website is receiving traffic but isn't generating conversions then you might not be generating the right kind of traffic. Try adjusting your content to focus more on your niche.

• Your Calls-To-Action - In order to generate high-quality traffic, you need to make sure your social posts contain calls-to-action. People consuming your content are most likely interested in your products or services. Make sure you tell them how they can convert to being a customer.

• Your Email List - Using your content to build your email list will let you sell directly to your customers and leads. If your email list is small, try focusing on content that will help you build your list.

"Should I Boost My Posts?"

Boosting your posts allows you to reach many people that wouldn't have normally seen those posts on Facebook and Instagram.

You should boost posts that have already gained some traction, have a solid call-to-action, and directly lead a potential customer to convert.

If you need help with your Boosted Posts, check out our S.M.A.R.T. Boosted Posts Course.

"How many times should I post per week?"

We recommend you post at least 3 times a week. This will put you ahead of most businesses and organizations.

Posting daily will usually lead to better results though, so if you have the time and resources to do that then you should.

The most important thing is to be consistent, even if you're only posting once a week.

Posting inconsistently will dramatically affect your social marketing results.

The next lesson will be an assessment to see how much of this course you retained.

Congratulations, you completed our S.M.A.R.T. Content Creation Course!

You're now fully prepared to Create Content for your Business or Organization. You also know how to schedule your content quickly and efficiently.

Feel free to contact us with any questions you may have. This is a living course so it may be added to or adjusted in the future.

We appreciate all reviews, they really help us build our community.

Thank you for taking our course and we'll see you again in the next one!

Boosted Posts were created by Facebook to give businesses an easy way to build brand awareness, increase engagement, and convert potential customers.

When you boost a post, you're ensuring it will appear in front of your target audience. That can either be your page's current fans, local people, or even people nationwide.

"As of late 2019, the average reach for Facebook posts was down by 2.2%, meaning that brands could reasonably expect their posts to be seen by about 5.5% of their Page’s followers. Big brands with massive follower counts can expect even lower averages." According to Hoosuite.

This means it's more important than ever for your business to boost posts! Facebook is pay to play, if you want to reach customers and generate conversions then you need to put money into their advertising ecosystem.

In the downloads section of this page, you can get our Social Ads Overview worksheet that breaks down what ads consist of and how they appear on Facebook.

The terms "Boosted Posts" and "Facebook Ads" are often used interchangeably but are very different. Boosted Posts are the simplified system built for business owners and Facebook Ads is the advanced advertising system built for professional advertisers.

For the purposes of this course, we'll be discussing Boosted Posts. Luckily, Facebook has added many of the advanced features to Boosted Posts recently.

In the next lesson, we'll discuss the most important things you'll need to know about boosted posts, the rules!

DO NOT BOOST ANY POSTS UNTIL YOU HAVE READ FACEBOOK'S ADVERTISING RULES!

I can not stress that enough. Facebook is extremely strict with their rules and if you violate them then they can permanently shut down your advertising account.

Luckily it's pretty easy to maintain compliance. There are a few things that might catch you off guard though.

You can review Facebook's Advertising Policies now at https://www.facebook.com/policies/ads/

Some of the common rules people break are:

Linking to a landing page that doesn't comply with Facebook's Advertising Policies.

Yes, Facebook will check whatever page you're linking to so make sure it also complies with their Advertising Policies.

Promoting CBD products or services.

Facebook follows Federal Guidelines regarding CBD and classifies it as an illegal product or service.

Making assertions or implications about someone's personal attributes.

Basically any language that feels like you're pointing a finger. Example: "Do you have anxiety?" should be rewritten to something like "Many people have anxiety."

Not using proper grammar!

This includes proper punctuation and capitalization. Don't use ALL CAPS on any words in your boosted posts.

Don't make any misleading claims.

Facebook added this rule to combat what is commonly known as "Fake News."

Lastly, if you're promoting a product or service for adults then it should only be targeted to people 21 or older.

Contrary to what you might think right now, it's pretty easy to stay in compliance.

If your boosted post gets rejected then they'll usually tell you the reason why. Simply edit the post and resubmit it for review.

If you still experience issues, then feel free to contact us for a free boosted post review.

In the next lesson, we'll discuss how to properly boost your posts. Mark this lesson as complete below then click "Next Lesson" now.

It's easy to boost a post correctly once you understand the different options that are involved. In this lesson, we'll be reviewing the options available to you for boosted posts and how to use them properly.

When you go to boost a post you'll see the following options:

• Objective

• Post Button (Non-Link Posts Only)

• Special Ad Category

• Audience

• Ad Placement (Automatic Placements)

• Duration & Budget

• Payment

These can seem overwhelming at first but Facebook has done a good job simplifying them so they're easy to use once you understand them.

Objective

This is where you'll select the goal of your boosted post. You can select from the following options:

1. Send people to your website - Use this when you want to drive website sales or conversions.

2. Get more people to react, comment, or share - Use this when you want to build your engagement and popularity among your target audience.

3. Connect and chat with potential customers - Use this to start conversations with potential customers and overcome any objections they may have that are keeping them from converting.

4. Event Responses - Use this to increase your Facebook Event's responses and attendance.

Depending on the Objective you select, Facebook will optimize your ads differently. It is important that you select the correct objective or you will not get the results you're looking for.

Post Button (Non-Link Posts Only)

If you're boosting a post that isn't a link then you'll see an option to add a Post Button. This button is your call-to-action.

Post button options include:

• No Button

• Shop Now

• Book Now

• Learn More

• Sign Up

• Get Directions

• Send Message

• Send WhatsApp Message

The three most common post buttons are "No Button", "Learn More", and "Shop Now."

Using different post buttons on the same boosted post will yield different results. Try out different ones and see which works best for you.

Special Ad Category

If you are running ads for credit, employment or housing offers then toggle the Special Ad Category option.

When you run boosted posts for special ad categories your advertising options will be restricted to prevent people from unlawful discrimination.

Audience

This is where you'll select who you want your boosted post to be shown to. Your audience options are:

1. People you choose through targeting

2. People who like your page - Use this when you only want your boosted posts to be shown to people who like your page.

3. People who like your page and their friends - Use this when you only want your boosted posts to be shown to people who like your page and their friends.

4. People in your local area - Use this option when you want to select a 1-50 mile radius around your business' location and only show your boosted post to people in that radius.

5. Custom audiences - These options will only appear if you have custom audiences saved. Custom audiences allow you to save your targeted audiences so you can easily select them in your next boosted post. Use the "Create New Audience" button to save a new custom audience.

Selecting the right audience will determine the success of your boosted posts. No one likes seeing ads that they aren't interested in, so it's important to try to narrow down who will actually see your boosted posts.

Let's discuss when and how to use each option.

1. People You Choose Through Targeting

This option allows you to manually select your targets' location, age, and interests.

Once you select the "People You Choose Through Targeting" option, you'll see an "Edit" button appear to the right of it. Click that to get started.

A popup will appear with the following options:

• Gender

• Age

• Locations

• Detailed Targeting

Gender

If you only want your boosted posts to be seen by people who identify as male or female then select one of those options, otherwise select "All." Analyze your current customers to determine if you should narrow your boosted post to a specific gender identity.

Age

If the majority of your current customers are within a specific age range or you're trying to reach people within a specific age range then select that here.

Locations

This is where you can select specific cities, states, and postal codes.

You can enter multiple target locations. For each target, you'll have to option to select "Current city only" or "Cities within a radius" of 10-50 miles.

If you run a local business then you should narrow down your location to only the cities you serve or are targeting using "Current city only."

Detailed Targeting

This is one of the most powerful features of Boosted Posts, it's where you can select people based on their demographics, interests, or behaviors.

For example, if you sell pizza then you can target people who are interested in pizza. Facebook determines interests through the data it gathers and is extremely accurate.

Detailed targeting combined with location targeting creates a powerful combination.

Start with detailed targeting by typing in your niche and seeing what options appear in the drop-down box. If you want to see what all of the options are, you can click the browse button at the bottom right.

Once you've selected one or more interests then try clicking the "Suggest" button to discover more.

Audience Size

At the bottom of the Edit Audience popup, you'll see an audience size meter. This will let you know if your audience is well defined, too specific, or too broad.

If your audience is too specific, then try selecting more locations or interests. If your audience is too broad, then try selecting fewer locations or interests.

Once your audience is defined then you can click the blue save button at the bottom of the popup.

You should use this audience type when you want to generate conversions, attract new customers, and attract repeat business.

2. People Who Like Your Page

This option is pretty straight forward. It allows you to only show your boosted posts to people you like your page.

When you select this option an edit button appears that allows you to select locations. This will allow you to show your boosted post to people who like your page in specific locations only.

You should use this option when you want to attract repeat business.

3. People Who Like Your Page and Their Friends

This option is the same as the previous one except your boosted posts are also shown to friends of people who like your page.

Use this option when you want to expand your audience and attract new customers.

4. People in Your Local Area

This option allows you to target a radius around your business of 1-50 miles.

If you want to easily attract local business then select this option.

5. Custom Audiences

At the bottom of the Audience section, you'll see a button to "Create New Audience."

If you want to define an audience that can be reused for future boosted posts then select this option.

A popup will appear with the same options as the "People You Choose Through Targeting" option. Start by giving your custom audience a name, fill in the options, and click save.

Once you've done that, your custom audience will appear in the list of options whenever you go to boost a post so you can easily select it.

Ad Placement

Ad placement determines where your boosted posts will appear on Facebook, Messenger, and/or Instagram.

We recommend you leave "Automatic Placements" set to "On" to ensure your ads reach the right people.

Duration & Budget

In this section, you'll select how long you want your boosted posts to run for.

You can either input a specific number of days for your ad to run or you can select an end date for your boosted post.

You'll then need to enter a total budget for your boosted post. Facebook will spread out your budget over the duration you just selected.

Based on your boosted post duration and budget, Facebook will display the Estimated People Reached below the budget.

IMPORTANT: Double check your budget! It's very easy to add a zero to your budget or make other mistakes. Facebook will not issue a refund.

Payment

The last section that needs to be filled out is the Payment section. You'll need to select an Ad Account and Payment Method.

Your ad account should be automatically selected. If it isn't, then you'll be prompted to create one.

If you've previously entered a payment method then it'll appear in the Payment Method area. If you would like to change it then click the "Change" button next to the current payment method. If a payment method hasn't been entered yet then you will be prompted to do so.

Time To Boost Your Post!

You did it! All that's left is to click the blue "Boost Post" button at the bottom of the popup.

In the next lesson, we'll discuss how to set a budget for your ads.

You may be wondering how much money you should spend on your boosted post and how long you should boost it.

Your location and niche will largely determine how much it will cost to reach your target audience.

The good news is, you can boost a post again after you've boosted it once. This means that you can use a smaller budget at first to gauge your results.

At a minimum, we recommend having a budget of at least $5/day for at least 3 days. If your boosted post gets good results then you can boost the post again with a larger budget and longer duration.

The minimum boosted post budget is $1/day.

When setting your boosted post duration, beware of ad fatigue. This is what happens when you show the same boosted post for too long. You can tell when a boosted post is fatigued when it starts generating fewer results on multiple days in a row.

If you feel your boosted post is fatigued then you can change your targeting to reach a fresh audience or you can boost a new post.

In the next lesson, we'll review boosted post analytics and results. This will help you more accurately determine what future budgets should be.

After you boosted a post you will see a results box appear under it. This area is where you will be able to see your post reach and results.

Your boosted post's reach and conversions will be displayed in the results area along with a "View Results" button.

When you click "View Results" you'll see a full breakdown of your boosted posts results including:

• Objective Conversions

• Reach

• Cost Per Conversion

• Post Activity

• Reach More People (Only if active)

• Boosted Post Details

• A Preview of the Boosted Post

• Highlighted Comment (If comments received)

• Audience Reached Demographics

Let's discuss each of these sections in depth so you know exactly what they mean.

Objective Conversions

This is the main goal for your Boosted Post that you selected in the Objective section. This area will most likely be Website Clicks, Event Responses, or Engagement.

Reach

Your reach refers to how many unique people saw your ad.

Cost Per Conversion

This is the average cost per conversion for your Boosted Post's objective.

Post Activity

This is where you'll see all of the engagement on your post including:

• Link Clicks

• Event Responses (If applicable)

• Video Views (If applicable)

• Comments

• Shares

Reach More People

This section will only be available if your Boosted Post is active. This is where you can add to your Boosted Post's budget and duration.

Boosted Post Details

In this section you'll find the following information:

• Status (Active/Paused/Complete/Etc)

• Objective

• Total Budget

• Amount Spent

• Duration

• End Date

• Date Created

• Created By

• Payment Method

You can also pause your Boosted Post if it is active by clicking the "Status" toggle in this section.

Preview

If you click the 3 dots button in this section you will be able to preview or edit your Boosted Post.

Highlighted Comment

This area allows you to see comments left on your Boosted Post. You can see all of the comments by clicking the "See All" link and quickly reply using the "Reply" button.

Audience

This section displays audience demographics and placement insights including:

People - Age & gender identification of people your Boosted Post reached

Placements - Places on Facebook, Messenger, and Instagram where your Boosted Post appeared.

Locations - Geographic locations your Boosted Post appeared in. You'll also see your Boosted Post's current audience settings at the bottom of this section.

In the next lesson, we'll discuss what questions you should be asking if your Boosted Posts are not producing the results you expected.

After you boosted a post you will see a results box appear under it. This area is where you will be able to see your post reach and results.

Your boosted post's reach and conversions will be displayed in the results area along with a "View Results" button.

When you click "View Results" you'll see a full breakdown of your boosted posts results including:

• Objective Conversions

• Reach

• Cost Per Conversion

• Post Activity

• Reach More People (Only if active)

• Boosted Post Details

• A Preview of the Boosted Post

• Highlighted Comment (If comments received)

• Audience Reached Demographics

Let's discuss each of these sections in depth so you know exactly what they mean.

Objective Conversions

This is the main goal for your Boosted Post that you selected in the Objective section. This area will most likely be Website Clicks, Event Responses, or Engagement.

Reach

Your reach refers to how many unique people saw your ad.

Cost Per Conversion

This is the average cost per conversion for your Boosted Post's objective.

Post Activity

This is where you'll see all of the engagement on your post including:

• Link Clicks

• Event Responses (If applicable)

• Video Views (If applicable)

• Comments

• Shares

Reach More People

This section will only be available if your Boosted Post is active. This is where you can add to your Boosted Post's budget and duration.

Boosted Post Details

In this section you'll find the following information:

• Status (Active/Paused/Complete/Etc)

• Objective

• Total Budget

• Amount Spent

• Duration

• End Date

• Date Created

• Created By

• Payment Method

You can also pause your Boosted Post if it is active by clicking the "Status" toggle in this section.

Preview

If you click the 3 dots button in this section you will be able to preview or edit your Boosted Post.

Highlighted Comment

This area allows you to see comments left on your Boosted Post. You can see all of the comments by clicking the "See All" link and quickly reply using the "Reply" button.

Audience

This section displays audience demographics and placement insights including:

People - Age & gender identification of people your Boosted Post reached

Placements - Places on Facebook, Messenger, and Instagram where your Boosted Post appeared.

Locations - Geographic locations your Boosted Post appeared in. You'll also see your Boosted Post's current audience settings at the bottom of this section.

In the next lesson, we'll discuss what questions you should be asking if your Boosted Posts are not producing the results you expected.

Congratulations, you completed our S.M.A.R.T. Boosted Posts Course!

You're now fully prepared to Boost Posts for your Business or Organization. You also know how to analyze your results and use that information to improve your future Boosted Posts.

Feel free to contact us with any questions you may have. This is a living course so it may be added to or adjusted in the future.

We appreciate all reviews, they really help us build our community.

Thank you for taking our course and we'll see you again in the next one!