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30-Day Money-Back Guarantee

This course includes:

  • 4 hours on-demand video
  • 2 articles
  • 2 downloadable resources
  • Full lifetime access
  • Access on mobile and TV
Marketing Social Media Marketing

5 Step Social Media Campaign: Facebook etc Laurel Papworth

STEP BY STEP: Facebook, Twitter & Blog/Website Also Monitoring, Engagement & Measurement of a Social Media Campaign
Rating: 4.4 out of 54.4 (54 ratings)
634 students
Created by Laurel Papworth
Last updated 6/2017
English
English [Auto]
30-Day Money-Back Guarantee

What you'll learn

  • Understand the 5 Steps to Create a Social Media Campaign with Facebook, Twitter and Blogs
  • Bring Facebook, Twitter, Instagram, Blogs and YouTube and More into A Cohesive Campaign.
  • Create a Social Media Monitoring Panel to Bring Searches, Newspapers, Blogs, Facebook and Twitter into One Panel
  • Creating a Brand Voice through Blogs and Other Content Social Platforms
  • Create A Social Media Website With All the Facebook And Twitter And YouTube Integrations, A Blog and A Business News/Press Room
  • Understand Facebook Optimisation (FBO) and Increase Engagement on Facebook By Understanding The Right Target Audience
  • Develop Key Influencer Relationships and Discussions on Twitter Through Tools Such As Lists
  • Understand How to Source and Implement Hashtags for Promotions on Twitter (and Facebook, Instagram etc)
  • Develop and Implement Advertising on Facebook and Twitter
  • Create a Measurement and Analytics Strategy using Facebook and Twitter and Instagram analytics as well as 3rd Party Tools
  • Understand What and How To Measure Social Media.

Requirements

  • A Computer with A Browser e.g. Chrome is Required
  • Some Experience in Business, Marketing or Education is Assumed
  • If You Are Or Have Undertaken This As a Classroom Course at the University of Sydney or Elsewhere, Please Use the Discussion Area for Questions.

Description

This is a Corporate course for Business, Government and Not for Profits: Perhaps you've got a Facebook Page and a Twitter account and want to build more Likes/Followers or get more Engagement? Or your social media is going great guns but your website sits there unloved and not integrated? You aren't sure what to post on Facebook and Twitter and when - plus measuring seems pretty difficult, with either too much analytics (Facebook Insights) or not enough (Twitter, Instagram etc)? You'd like to know more about monitoring panels and 3rd party tools but where to start? Building a blog and writing on it seems time consuming and tricky?

*** On April 1st This course will be closed to NEW students. I will of course continue to support current and past students. No new students will be accepted after April 1st****

This course takes you through step by step

  • setting up monitoring panels (check the community groups),
  • building a brand voice and content strategy (what to say),
  • create discussion lists and hashtags and engagement strategies for Facebook Optimization (FBO) and Twitter Timelines.
  • You will create a blog or business social media newsroom, change the theme, header, write articles and include videos on it.

Then integrate the whole lot (Facebook, Twitter, YouTube, Blog) into a Call To Action campaign complete with measuring tools.

This is a great little course to get started on social media in a meaningful way or as a way to upskill from a basic Facebook Page or Twitter that needs more subscribers, engagement and reach.

I've been running Facebook Pages and other social media platforms for reality shows like Big Brother and Idol and Masterchef over many many years. This is what works and doesn't work for us.

UNI: Please note, I've been teaching a version of this course at the University of Sydney for the last 10 years - if you are a past student, THIS course is the online version with uptodate tools, videos and tips. Also updated workbooks are available in Section One so check back to see newer versions!

Who this course is for:

  • You Have a Facebook Page But Want To Do More
  • You Would Like to Be Able to Ask Questions in A Discussion Area and Have Them Answered By an Experienced Online Community & Social Media Strategist
  • You Have Various Social Media Accounts But Need to Make Them Work Together
  • You Are Rejoining The Workforce After Some Time Away and Want To Reskill In Social Media Marketing and Public Relations
  • You Have a Good Understanding of Social Media Platforms e.g. Facebook and Twitter and Want to Upskill further.
  • You are a Student at University of College Looking for Examples, Technical Walkthroughs and Business/Government Case Studies

Course content

7 sections • 40 lectures • 4h 18m total length

  • Preview01:24
  • Preview01:08

  • Social Media Monitoring of Traditional News Media Websites
    09:10
  • Monitoring Facebook, Twitter and other Social Media Platform News
    05:39
  • Monitoring Government News Impacting Your Community Promotions
    05:20
  • Add Facebook, LinkedIn and Twitter Apps to the Dashboard
    04:52
  • Preview04:24
  • Preview04:50
  • Advanced: Add RSS Button to Chrome for Social Media Monitoring
    02:14
  • Advanced: Add RSS Button to Safari for Social Media Monitoring
    01:59
  • Social Media Monitoring
    2 questions

  • Preview11:26
  • Changing a Website to Include More Social Media
    11:44

  • Preview09:36
  • Facebook Page: Creating a Page Correctly For More Likes and Engagement
    14:27
  • Understanding the Facebook Page: Menus, Options and So on
    03:20
  • Facebook Page Cover Photo: The Power of Images and Description in Cover Photos
    03:16
  • [Advanced] Facebook Page Cover Photo: Using CANVA
    04:03
  • Facebook Target Audience - Targetted Communications on Facebook
    04:54
  • Preview05:28
  • Case Studies: Facebook Page Milestone Timeline for Social Media Marketing
    04:10
  • Facebook Engagement: Creating Conversation Diary/Social Media Content Calendar
    07:22
  • Facebook Case Study: 4 Different Types of Status Update for Different Engagement
    05:25
  • Facebook Advertising & Marketing: Paid Promotions and Marketing Intelligence
    14:10
  • Facebook Quiz
    2 questions

  • Preview04:58
  • Twitter Lists: How to Find and Manage Groups of People on Twitter.
    08:18
  • Twitter: Find and Use the Right Hashtags on Twitter for Engagement and Followers
    12:44
  • Preview05:51
  • Twitter Quiz
    2 questions

  • Social Media Measurement: Subscribers, Engagement, Reach, Velocity, Sentiment
    11:23
  • Measuring Likes and Followers and Subscribers on Facebook, Twitter, Instagram
    04:09
  • What is Engagement and How to Measure Engagement on Facebook & Twitter
    06:38
  • Reach - Can Actual Exposure and Reach be Measured on Facebook and Twitter?
    05:56
  • Promotions: Call to Action and Signup/Download/Buy Analytics in Social Media
    08:49
  • Reputation Measurement with Klout Scores on Social Media & Twitter Facebook etc
    06:40
  • Social Media Sentiment: They Hate you or They Love You Measurement & Analytics
    04:23
  • Preview09:32
  • Marketing Intel and Social Media Measurement: Analytics and Psychographics
    06:13
  • Measuring ROI (Return on Investment) and the Ecosystem of Apps, widgets, mashups
    10:29

  • For Lenny - weekly social media report for TV show
    3 pages
  • RESOURCES: Documents Workbooks Updated Nov 2015
    8 pages
  • EXTRA COURSES: & Hiring Laurel Papworth
    00:51

Instructor

Laurel Papworth
Forbes "Top 50 Social Media Influencer" University Lecturer
Laurel Papworth
  • 4.1 Instructor Rating
  • 212 Reviews
  • 6,219 Students
  • 5 Courses

I am a CERT IV Training and Assessment certified trainer (Diplomas and Certificates etc) and I also have taught a Masters of Convergent Media. My personal social media: Forbes Magazine named me in the Top 50 Social Media Influencers globally,named head of media, social media by Marketing Magazine and in the Power150 (AdAge Magazine) Media bloggers. I strive to show the theory/strategy with practical tactical tools in online community building.

Professionally, I manage Facebook Pages for Junior Masterchef, Idol, Big Brother etc. I have taught social media for businesses at University of Sydney for 10 years and I have 7,000 online students. My clients range from UNHCR and TV shows to small businesses and Women Matter (Saudi Arabia Women of Islam community).  I have a quarter of a million followers online, personally reaching around 6 million people per month through social media. I have taught around 100,000 people in the last 10 years how to build online communities, create social media content, write strategy documents, drive social media campaigns and improve their Facebook Page through FBO and earned attention. 

I personally have a quarter of a million followers online, personally reaching around 6 million people per month through social media. I have taught around 100,000 people in the last 10 years how to build online communities, create social media content, write strategy documents, drive social media campaigns and improve their Facebook Page through FBO and earned attention and have around 7,000 online students. 

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