5 Step Social Media Campaign: Facebook etc Laurel Papworth
What you'll learn
- Understand the 5 Steps to Create a Social Media Campaign with Facebook, Twitter and Blogs
- Bring Facebook, Twitter, Instagram, Blogs and YouTube and More into A Cohesive Campaign.
- Create a Social Media Monitoring Panel to Bring Searches, Newspapers, Blogs, Facebook and Twitter into One Panel
- Creating a Brand Voice through Blogs and Other Content Social Platforms
- Create A Social Media Website With All the Facebook And Twitter And YouTube Integrations, A Blog and A Business News/Press Room
- Understand Facebook Optimisation (FBO) and Increase Engagement on Facebook By Understanding The Right Target Audience
- Develop Key Influencer Relationships and Discussions on Twitter Through Tools Such As Lists
- Understand How to Source and Implement Hashtags for Promotions on Twitter (and Facebook, Instagram etc)
- Develop and Implement Advertising on Facebook and Twitter
- Create a Measurement and Analytics Strategy using Facebook and Twitter and Instagram analytics as well as 3rd Party Tools
- Understand What and How To Measure Social Media.
Requirements
- A Computer with A Browser e.g. Chrome is Required
- Some Experience in Business, Marketing or Education is Assumed
- If You Are Or Have Undertaken This As a Classroom Course at the University of Sydney or Elsewhere, Please Use the Discussion Area for Questions.
Description
This is a Corporate course for Business, Government and Not for Profits: Perhaps you've got a Facebook Page and a Twitter account and want to build more Likes/Followers or get more Engagement? Or your social media is going great guns but your website sits there unloved and not integrated? You aren't sure what to post on Facebook and Twitter and when - plus measuring seems pretty difficult, with either too much analytics (Facebook Insights) or not enough (Twitter, Instagram etc)? You'd like to know more about monitoring panels and 3rd party tools but where to start? Building a blog and writing on it seems time consuming and tricky?
*** On April 1st This course will be closed to NEW students. I will of course continue to support current and past students. No new students will be accepted after April 1st****
This course takes you through step by step
- setting up monitoring panels (check the community groups),
- building a brand voice and content strategy (what to say),
- create discussion lists and hashtags and engagement strategies for Facebook Optimization (FBO) and Twitter Timelines.
- You will create a blog or business social media newsroom, change the theme, header, write articles and include videos on it.
Then integrate the whole lot (Facebook, Twitter, YouTube, Blog) into a Call To Action campaign complete with measuring tools.
This is a great little course to get started on social media in a meaningful way or as a way to upskill from a basic Facebook Page or Twitter that needs more subscribers, engagement and reach.
I've been running Facebook Pages and other social media platforms for reality shows like Big Brother and Idol and Masterchef over many many years. This is what works and doesn't work for us.
UNI: Please note, I've been teaching a version of this course at the University of Sydney for the last 10 years - if you are a past student, THIS course is the online version with uptodate tools, videos and tips. Also updated workbooks are available in Section One so check back to see newer versions!
Who this course is for:
- You Have a Facebook Page But Want To Do More
- You Would Like to Be Able to Ask Questions in A Discussion Area and Have Them Answered By an Experienced Online Community & Social Media Strategist
- You Have Various Social Media Accounts But Need to Make Them Work Together
- You Are Rejoining The Workforce After Some Time Away and Want To Reskill In Social Media Marketing and Public Relations
- You Have a Good Understanding of Social Media Platforms e.g. Facebook and Twitter and Want to Upskill further.
- You are a Student at University of College Looking for Examples, Technical Walkthroughs and Business/Government Case Studies
Course content
Brief Intro Then On To Section 2!2 lectures • 3min
- IntroductionPreview01:24
- The 5 Steps of a Social Media Campaign with Facebook, Twitter, Monitoring, BlogsPreview01:08
Step 1: Social Media Monitoring Dashboard8 lectures • 38min
Step 2: Blogs and Integrating Facebook & Twitter Spokes into Your Website Hub2 lectures • 23min
Step 3: Engagement on Facebook11 lectures • 1hr 16min
Step 4: Twitter For Engagement and Promotion4 lectures • 32min
Step 5: Social Media Measurement Analytics and setting Facebook & Twitter KPIs10 lectures • 1hr 14min
Before you go...3 lectures • 1min
Instructor
![Laurel Papworth](data:image/svg+xml,%3Csvg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 64 64"%3E%3C/svg%3E){kind=avatar}
- 4.1 Instructor Rating
- 211 Reviews
- 6,218 Students
- 5 Courses
I am a CERT IV Training and Assessment certified trainer (Diplomas and Certificates etc) and I also have taught a Masters of Convergent Media. My personal social media: Forbes Magazine named me in the Top 50 Social Media Influencers globally,named head of media, social media by Marketing Magazine and in the Power150 (AdAge Magazine) Media bloggers. I strive to show the theory/strategy with practical tactical tools in online community building.
Professionally, I manage Facebook Pages for Junior Masterchef, Idol, Big Brother etc. I have taught social media for businesses at University of Sydney for 10 years and I have 7,000 online students. My clients range from UNHCR and TV shows to small businesses and Women Matter (Saudi Arabia Women of Islam community). I have a quarter of a million followers online, personally reaching around 6 million people per month through social media. I have taught around 100,000 people in the last 10 years how to build online communities, create social media content, write strategy documents, drive social media campaigns and improve their Facebook Page through FBO and earned attention.
I personally have a quarter of a million followers online, personally reaching around 6 million people per month through social media. I have taught around 100,000 people in the last 10 years how to build online communities, create social media content, write strategy documents, drive social media campaigns and improve their Facebook Page through FBO and earned attention and have around 7,000 online students.