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SOCIAL MEDIA AUDIT for Corporate & Government - Facebook etc
Rating: 3.7 out of 5(18 ratings)
1,029 students

SOCIAL MEDIA AUDIT for Corporate & Government - Facebook etc

Social Media AUDIT & BENCHMARK of Facebook Pages & your Groups, Twitter, Instagram with Laurel Papworth
Created byLaurel Papworth
Last updated 11/2017
English

What you'll learn

  • Collate All The Necessary Data For A Social Media Audit
  • Go Indepth into Facebook Insights and Twitter Analytics for data
  • Use 3rd Party Tools for insights into LinkedIn Groups and Facebook Groups and Instagram publishing
  • Fill in the Social Media Audit Document in Preparation for Discussion with Clients and Internal Stakeholders

Course content

5 sections • 12 lectures • 54m total length

  • Introduction to Social Media Audit and Benchmark9:00

    Hi, If you would like an editable document online for you to make changes to, please go to GOOGLE DOCS https://docs.google.com/document/d/1rnQEMTp3bPKWovnpKX8jMKJgfw6yXYdx6gUn8Xjqyy0/edit#heading=h.1t5qyldcfjww and save/edit the document in Google Doc by clicking MAKE A COPY under File. The PDF here is for those that prefer to download and fill in with pen. Remember pens? :) Don't forget to ask me any questions you have in Discussion and let me know if something changes or doesn't work. Thanks!

    Please click Resources on the Right Hand Side for Instructions (youtube) on how to take a screenshot if that is the way you prefer to document your audit.

Requirements

  • Understanding of Facebook, Twitter, Instagram and LinkedIn
  • Access to a computer and browser

Description

This is a Corporate course for Business, Government and Not for Profits also For my Uni Students (business), 3 Day Intensive students and really any social media consultant (advanced) who wants to do a quick benchmark of multiple social media platforms analytics and measurements in preparation for pitching to a potential client, speaking to a new client or reviewing standard practices in Social Media before developing a full analytics and measurement report. While this course is not a social media measurement and analytics course it does introduce tools such as Facebook Insights, analytics for Instagram and LinkedIn groups and Facebook groups as well as Twitter's new Analytics tool.

My clients often ask me to undertake an audit of their social media accounts so we can benchmark their channels, set some KPIs and develop a social media strategy. This course will allow YOU to do that Social Media Audit, with step by step video tutorials, a downloadable Social Media Audit template and indepth information on what tools to use for not only Facebook Page Insights but also Facebook Group analytics, LinkedIn Group analytics, Twitter, Instagram and so on.

  • Facebook Pages Insights
  • Facebook Groups analytics
  • LinkedIn Profile measurement
  • LinkedIn Group analytics
  • Twitter measurement (tweets and followers analytics)
  • Instagram insights and analytics

At the end of this course you'll be able to undertake an audit and develop a document in readiness for strategies and further work. If you have any questions, please ask in the Discussion area - I love questions! :)

LIVE: Feb 24 2015 FYI Uni, Organisations & 3 Day Intensive students: this is the audit to bring to class.

Who this course is for:

  • Social Media Consultants - Inhouse or Client
  • Staff Responsible for Social Media Management Throughout An Organisation
  • Students Wanting An Indepth Understanding of Social Media Consulting
  • Marketing and Public Relations Personnel Who Have "Inherited" Some Social Media Accounts

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