
Download our 10 page PDF Booklet that includes a description of the 5 "Baby Steps" of every Social Contest. Be sure to print and use the planning template to help you set up your first social contest.
Explore the legal framework for social contests by covering skills-based contests, sweepstakes, and illegal lotteries, with guidance on third-party tools and no purchase necessary requirements.
Apply a simple five-step blueprint for social media contests to drive traffic and leads: powerful prize, proper third-party tool, playful entries, product line, and rinse and repeat.
Set up a voting poll to drive pre-selling for an upcoming sales event, inviting fans to vote weekly. Use commitment and consistency to boost engagement and sales.
Guide a four-option vote on a sale item, offer 50 percent off to the winner, and attach a logical upsell on Shopify to raise average order value.
Learn to run a product launch contest with Gleam guiding entrants through 10 or 15 tasks (Facebook like, share, follow on YouTube, retweet) to earn points toward a prize.
Leverage Kickstarter to turn a contest into a successful product launch. Build rapid momentum in the first two or three days and sustain it through engaged backers and post-campaign demand.
Explore how to run a social media launch contest that generates massive traffic for your product on Kickstarter, using pricing structure and copy that imply discount without actually discounting.
Discover the product launch contest blueprint for viral social media campaigns that grow your email list, while monitoring dashboards to maintain credible, high-quality signups and deter gaming.
Learn why running a big-ticket contest on your Shopify site drives massive traffic by leveraging a low-risk, high-reward giveaway that grows your email list, social reach, and brand buzz.
Identify a big-ticket prize over $180 that your audience truly wants, start small with a tested $200–$245 package, then scale up as you validate demand and grow entries and shares.
Explore video based contests, including skills based, sweepstakes or raffle, and illegal lottery options, and learn to craft contest videos that drive viral sharing, tie offers, and repeat the blueprint.
Join us at: https://www.winningonshopify.com
In the Inner Circle Program we work directly with students to master traffic strategies, which is by far, the #1 issue our students face. If you need to learn how to get ongoing qualified traffic to your Shopify site, you need to join our Inner Circle!
Here is a testimonial we recently received from one of our students:
“I started following Jason and the Winning On Shopify team about a year ago…Using his tips and methods … in 3 weeks I have gotten over 30,000 visits and over 8,000 customer emails added to my list... We have had a 26% conversion rate on those visits. I have sent two emails with a huge open rate and click through rate. One email this week resulted in over 1,000 visits to our new Shopify website in one day. I can only thank Jason and Winning on Shopify for these results. I could not have done it without them.” - Patrick Meyer
The program is a monthly subscription for just $19 (currently, although it will go up as soon as we hit 200 members) and so for just the price of a few Starbucks Coffees, you can learn techniques that could change your life!
In The Innter Circle Program We Provide:
Join us at: https://www.winningonshopify.com
Thanks for watching our last lecture!
Jason Miles & Kyle Hamar
About This Course: The foundational idea of this marketing strategy is simple. People love a good contest. When you enter for a chance to win an exciting prize, it activates your mind in an interesting - hope filled - way. Instead of worrying about whether you can afford something, you dream of owning it.
This course is designed to give you a good solid introduction to the idea of running social contests in support of your online selling efforts.
Why Consider Running Contests As A Marketing Strategy? One of the biggest expenses an online marketer has to manage is - the cost of customer acquisition. It can be very challenging, even for veteran marketers, and for newbies, it's a steep learning curve. You can spend all your money trying to find prospects - and fail.
Contests are fun. They are not a hard sell. They are not smarmy, slick, or used-car-salesman-esque. They make people happy. Contests are entertaining. They are simple. And most importantly, they are effective if done correctly.
Better Than Wasting Money On Facebook Advertising? Many gurus will push you to try Facebook Ads, why? Because they (can) work if you have a (large) marketing budget. Do you? Don't worry, if you don't, you're not alone. Even though I personally spend between $20,000 and $30,000 a month in online advertising, that's not what I'd recommend for someone just starting out. I'd encourage you to find ultra-inexpensive acquisition strategies. Contests fall into that category! So, run a few and see if they provide a lower-cost customer acquisition method than online ads.
What You Get In This Course: We've designed this course to provide specific "Blueprints" for various types of contests. And in the coming months and years, we plan to add more content to this couse to show you more examples. Our current lectures include a detailed overview of 5 types of contests. They are:
Campanion Booklet & PDF Template: We also provide a 12 page companion booklet with a full overview of the Social Contest Blueprint strategy as well as a single-page planning template you can use to organize your social contests.