
Discover how social media contests generate massive traffic, leads, and sales for your products by a proven, evolving contest methodology.
Download our 10 page PDF Booklet that includes a description of the 5 "Baby Steps" of every Social Contest. Be sure to print and use the planning template to help you set up your first social contest.
Explore the legal framework for social contests by covering skills-based contests, sweepstakes, and illegal lotteries, with guidance on third-party tools and no purchase necessary requirements.
Apply a simple five-step blueprint for social media contests to drive traffic and leads: powerful prize, proper third-party tool, playful entries, product line, and rinse and repeat.
Launch a weekly prospector contest blueprint to drive traffic on your Shopify site by inviting existing fans, weaving entries into newsletters, and prioritizing new prospects over paid ads.
Learn prize planning for social media contests that emotionally engage customers, fit your budget for weekly prizes, and use a three-attribute template aligned with your niche and products.
Evaluate low-cost and free contest tools, focusing on ease of use, audience fit, and terms compliance with social sites and email providers, using rafflecopter, short stack, and gleem as examples.
See how Rafflecopter runs a weekly prospecting contest to boost email signups and social followers for Pixi fair, with a focus on measurable value across channels.
Learn how to set up and duplicate Rafflecopter giveaways, configure entry methods and prizes, and leverage Pinterest for long-lasting traffic.
Learn a weekly prospector case study for quickly setting up a Rafflecopter contest in a Shopify blog post by duplicating copy, embedding the widget, updating photos, and promoting on Facebook.
Explore how to install a Shopify contest widget and run a weekly prospector blueprint to drive massive traffic through social contests, leveraging Rafflecopter analytics, entries, and social proof.
Learn a weekly voting-based pre-selling blueprint that drives traffic and engagement on Shopify; it shows real results, including 400k visitors and 150k+ orders in a quarter.
Set up a voting poll to drive pre-selling for an upcoming sales event, inviting fans to vote weekly. Use commitment and consistency to boost engagement and sales.
Guide a four-option vote on a sale item, offer 50 percent off to the winner, and attach a logical upsell on Shopify to raise average order value.
Learn to pre-sell via voting using third-party tools like whole day and Amazon giveaways, leveraging crowdsourcing approaches such as Gleann and Raffo copter.
Walk through setting up a pre-selling voting poll with a WordPress tool: create choices, set dates, secure votes, and embed the poll on your site.
Leverage a voting poll to pre-sell and drive traffic, as 2,200 votes and $3,000 in sales from Freebie Friday show; votes on Wednesday decide Friday freebies.
Apply the social context blueprint by running a raffle-style contest to grow your email list and social following, then launch your product on Shopify to convert entrants into buyers.
Fund and market a modular gaming table through crowdfunding, prototype with CNC, and grow your audience with video content and convention appearances.
Use targeted Facebook ads and the audience tool to recruit an initial board gaming audience for your contest, then grow your email list for Kickstarter momentum.
Explore how viral social contests generated thousands of high quality emails with minimal ad spend, while overlapping the Kickstarter launch to sustain momentum.
Learn to run a product launch contest with Gleam guiding entrants through 10 or 15 tasks (Facebook like, share, follow on YouTube, retweet) to earn points toward a prize.
Use Krowdster to run a product launch contest with prelaunch pages and viral contests, driving Facebook ads to a landing page and building 15,000 emails and Pinterest followers.
Leverage Kickstarter to turn a contest into a successful product launch. Build rapid momentum in the first two or three days and sustain it through engaged backers and post-campaign demand.
Explore how to run a social media launch contest that generates massive traffic for your product on Kickstarter, using pricing structure and copy that imply discount without actually discounting.
Discover the product launch contest blueprint for viral social media campaigns that grow your email list, while monitoring dashboards to maintain credible, high-quality signups and deter gaming.
Learn a blueprint that uses viral social contests to launch a product on a marketplace, then develop a long-term Shopify strategy once you prove market demand.
Run weekly small-ticket contests to drive massive traffic and cart loads, proving effectiveness from 10–20 dollar items to higher priced products when the event runs consistently on Fridays.
Explore the big ticket contest blueprint to grow traffic and audience through social media contests and giveaways, using psychology, opt-in triggers, and practical hacks to amplify results.
Learn to run a big ticket giveaway by choosing the right prize, building a landing or squeeze page, and growing your audience with a 30–90 day plan and strategic ads.
Learn why running a big-ticket contest on your Shopify site drives massive traffic by leveraging a low-risk, high-reward giveaway that grows your email list, social reach, and brand buzz.
Identify a big-ticket prize over $180 that your audience truly wants, start small with a tested $200–$245 package, then scale up as you validate demand and grow entries and shares.
learn how to run a big-ticket social media contest by selecting prize items aligned with your product, researching your audience, and using contest platforms to simplify setup and boost traffic.
Learn hacks for social media contests, using opt-in questions to gather buyer data, boost conversion, and deliver an immediate offer with a one-time coupon to recoup ad spend.
Build a 100,000 email list and grow your social media by running big-ticket giveaways, leveraging Facebook ads and influencers to convert subscribers into paying customers.
Launch a big ticket giveaway using Wishpond with a 45-day campaign, opt-in page, countdown, influencer promotion, and a one-time coupon code to boost leads.
drive opt-ins and shares with a big ticket prize aligned to your core product, then test Facebook ads and influencer outreach using wish upon a raffle copier to generate leads.
Explore video based contests, including skills based, sweepstakes or raffle, and illegal lottery options, and learn to craft contest videos that drive viral sharing, tie offers, and repeat the blueprint.
Learn to run Facebook video contests in compliance with the platform's terms of service, including required rules, eligibility, and releases. Understand entry method restrictions and why third-party tools are used.
Learn how to run a compliant video contest on Facebook using Woobox, including how entry forms and terms and conditions enforce eligibility by age or location.
Follow social media giveaway rules and terms of service to avoid account suspension, legal jeopardy, and enforcement actions; run contests properly with clear guidelines and ethical practices using woodbox.
Join us at: https://www.winningonshopify.com
In the Inner Circle Program we work directly with students to master traffic strategies, which is by far, the #1 issue our students face. If you need to learn how to get ongoing qualified traffic to your Shopify site, you need to join our Inner Circle!
Here is a testimonial we recently received from one of our students:
“I started following Jason and the Winning On Shopify team about a year ago…Using his tips and methods … in 3 weeks I have gotten over 30,000 visits and over 8,000 customer emails added to my list... We have had a 26% conversion rate on those visits. I have sent two emails with a huge open rate and click through rate. One email this week resulted in over 1,000 visits to our new Shopify website in one day. I can only thank Jason and Winning on Shopify for these results. I could not have done it without them.” - Patrick Meyer
The program is a monthly subscription for just $19 (currently, although it will go up as soon as we hit 200 members) and so for just the price of a few Starbucks Coffees, you can learn techniques that could change your life!
In The Innter Circle Program We Provide:
Join us at: https://www.winningonshopify.com
Thanks for watching our last lecture!
Jason Miles & Kyle Hamar
About This Course: The foundational idea of this marketing strategy is simple. People love a good contest. When you enter for a chance to win an exciting prize, it activates your mind in an interesting - hope filled - way. Instead of worrying about whether you can afford something, you dream of owning it.
This course is designed to give you a good solid introduction to the idea of running social contests in support of your online selling efforts.
Why Consider Running Contests As A Marketing Strategy? One of the biggest expenses an online marketer has to manage is - the cost of customer acquisition. It can be very challenging, even for veteran marketers, and for newbies, it's a steep learning curve. You can spend all your money trying to find prospects - and fail.
Contests are fun. They are not a hard sell. They are not smarmy, slick, or used-car-salesman-esque. They make people happy. Contests are entertaining. They are simple. And most importantly, they are effective if done correctly.
Better Than Wasting Money On Facebook Advertising? Many gurus will push you to try Facebook Ads, why? Because they (can) work if you have a (large) marketing budget. Do you? Don't worry, if you don't, you're not alone. Even though I personally spend between $20,000 and $30,000 a month in online advertising, that's not what I'd recommend for someone just starting out. I'd encourage you to find ultra-inexpensive acquisition strategies. Contests fall into that category! So, run a few and see if they provide a lower-cost customer acquisition method than online ads.
What You Get In This Course: We've designed this course to provide specific "Blueprints" for various types of contests. And in the coming months and years, we plan to add more content to this couse to show you more examples. Our current lectures include a detailed overview of 5 types of contests. They are:
Campanion Booklet & PDF Template: We also provide a 12 page companion booklet with a full overview of the Social Contest Blueprint strategy as well as a single-page planning template you can use to organize your social contests.