Sneaky Subconscious VSL Magic

The most important thing for you to understand right now is whether this course will work with your business model. For that, I clearly lay out what type of offers my strategies work best with. For you to have a winning campaign, the magical formula is a combination of...

• the offer (what you're selling)

• the script (what strategy you're focusing on and how you create mental images and emotions)

• the voiceover (most of what we communicate isn't actually in the words)

• the visuals (this includes pictures but also subliminally-colored text when used strategically)

• the supporting elements (for example, music & sound fx)

• and the subconscious persuasion (which includes audio frequencies, sounds, NLP & more!)

Fancy animations or beautiful spokespersons aren't the secret — just watch the case studies in this introductory section and you'll see this for yourself!

One thing I do want to mention, these first few videos are FREE to Preview. That means I'm not giving away the most powerful secrets of the industry in these videos. They are designed to give you an idea of the topics that will be covered. The real training starts with lesson 5.

One of the first things to consider is your script. While writing persuasive copy isn't covered in this course, we do want to understand the importance of starting out with powerful copy. Some of the things to think about are visual assets you may need. What imagery would support your copy? What elements will need to be created and brought into your video?

Storyboarding is an important topic to introduce, especially when you first start making videos. Basically, it helps you collectively gather assets. Storyboarding will help you come up with ideas and visuals.

Now, if you're making a movie or short film, storyboarding is critical and helps you plan shots. We're not doing anything that intricate — and you'll see that my storyboarding is VERY SIMPLE. I use it to breakdown key phases of my marketing videos — most of my most successful VSLs aren't much more than a simple background, text, pictures as needed and some music. In fact, sometimes I only storyboard a small segment of a much larger projects (maybe a 30-second animation).

You don't need to be an artist at all because storyboarding is simply a way for you to gather your ideas — I use simple stick figures in my storyboards almost all the time.

In this Process Overview, I start out with an already recorded (and edited/trimmed) voiceover just to give you some prerequisite tips.

Remember, this course focuses on producing a VSL or marketing video. Most of the time, you'll have a professional voiceover artist record your voiceover. That being said, you absolutely can record the voiceover yourself but that is a completely different topic.

If you do plan to record your own voiceover, you should already be familiar with the process using Camtasia or another software you're familiar with.

The purpose of this Overview video is just to outline my procedure and the phases I go through. I also offer some tips...

1. If you're recording your own voiceover, use Camtasia to capture the screen so that you have a visual reference of the script while editing.

2. If writing your own script, take a break before you record it. Revisit the script with fresh eyes to make sure it's perfect, then proceed with recording & editing.

In this video we'll look at adding a background and the all-important subtitles. Don't under estimate the power of text! I'm calling the text we add 'subtitles' but in reality, the text is the BODY of the video.

Adding text pretty much forces your audience to read along and this accomplishes 2 important things. For one, if they have their speakers turned down, they can watch your video and it's like reading a sales letter. But the second thing is even more powerful. If they ARE listening AND they're reading the same words, it has a much stronger impact on their memory.

• Learn how to create a theme for your subtitles and quickly edit the text in an assembly-line fashion.

• Tips to using the right text techniques to get your VSL read and understood.

  
  

Discover how color can be used to influence your prospects, build trust and compel them to buy your products and/or services.