SMstudy® Marketing Research Associate Certification Course

Overview of Marketing Research. Get free SMstudy® Certified Marketing Research Associate Certification with this course.
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Gain a basic understanding of Marketing Research
Learn the key concepts of Marketing Reserach

Requirements

  • Students just need to have an interest towards Sales and Marketing and Marketing Research in particular before taking this course. Knowledge of Statistics and its methods would be an added advantage.

Description

This course contains an overview of Marketing Research and is based on the SMstudy® Guide. It has 35 high quality videos on Marketing Research including a brief about a brief history of Marketing Research. Upon completion of this course, students can get free 'SMstudy® Certified Marketing Research Associate' certification from . The course also touches upon the benefits of SMstudy® Guide. The SMstudy® Guide is developed by VMEdu, Inc., a global certification course provider that has educated over 400,000 students world-wide in more than 3,500 companies. It explains Sales and Marketing concepts through a practical, process-oriented approach.

Marketing Research, provides a framework for conducting Marketing Research for a company’s products, services, and brands. Marketing Research is the systematic process of collecting, processing, and analyzing data to provide required information to decision makers. Marketing Research is linked to all other Aspects of Marketing as it provides critical insights that inform key decisions in all other marketing planning and strategies. The processes associated with planning and executing a marketing research project include understanding the research problem; deciding  a suitable research design; collecting, processing, and analyzing data required to solve the problem; interpreting data; and presenting the findings/recommendations of the research project to the key decision makers.

Who this course is for:

  • Students and professionals interested in completing a basic certification course on Marketing Research

Course content

18 sections35 lectures2h 47m total length
  • Introduction
    02:17

Instructor

Global Certification Body for Sales and Marketing
SMstudy Certifications
  • 4.2 Instructor Rating
  • 10,152 Reviews
  • 139,525 Students
  • 7 Courses

SMstudy has been created by VMEdu, Inc., a global certification course provider that has educated over 400,000 students world-wide in more than 3,500 companies. SMstudy's certification training is provided through its 500+ Authorized Training Partners (A.T.P.s) across the globe. The SMstudy courses explain Sales and Marketing concepts through a practical, process-oriented approach. This helps Sales and Marketing professionals understand the specific processes they should follow to be effective in their Sales and Marketing roles.