
Explore how the SMstudy guide integrates with the SMstudy.com website and VMEdu mobile app to deliver a process-driven sales and marketing framework.
Explore how the SMstudy guide delivers consolidated expertise, a process-oriented approach with practical inputs and outputs, and industry-wide, scalable coverage across six marketing and sales aspects.
Explore traditional marketplaces with small, negotiated sales and minimal advertising. Trace the shift to seller's marketplaces marked by mass production, supply chains, and wide distribution.
Shifts power to consumers as conventional mass media marketing builds brands through multi-channel advertising in the 20th century, using differentiated messages and cumulative repetition to influence purchases and revenue generation.
Explore the six aspects of sales and marketing, with essential strategy and research guiding efforts, while optional digital marketing, corporate sales, branding and advertising, and retail marketing align to goals.
Explore marketing tools and channels, including search engine optimization, search engine marketing, mobile device marketing, social media marketing, and email marketing, and see how branding and advertising support B2B sales.
Develop a clear sales value proposition and establish a corporate sales channel network, founded on measurable outcomes and clear communication to drive corporate sales success.
This course titled " SMstudy® Corporate Sales Associate certification course" contains overview of Corporate Sales basics and is based on the SMstudy® Guide. It has 57 high quality videos on Corporate Sales. Upon completion of this course, students can get free 'SMstudy® Certified Corporate Sales Associate' certification from The course also touches upon the benefits of SMstudy® Guide. The SMstudy® Guide is developed by VMEdu, Inc., a global certification course provider that has educated over 400,000 students world-wide in more than 3,500 companies. It explains Sales and Marketing concepts through a practical, process-oriented approach. The course begins with the introduction video about sales and marketing in general and Corporate Sales in specific. Corporate Sales outlines the best practices and processes to be followed for effective business-to-business (B2B) sales. It provides guidance on activities related to building strong business relationships; successfully working with other businesses to help them see the value in the company’s products and services; conducting effective negotiations with other organizations; and ensuring leads generation, qualification, follow-up, and other related activities. The course can be taken by professionals and students interested in gaining a basic understanding of marketing strategy. The many authors, advisers, and reviewers of the course have worked in numerous Sales and Marketing areas and geographic regions across a variety of industries. Thus, insights provided by them make this body of knowledge industry independent. The course defines Sales and Marketing in terms of processes that comprise a series of actions that leads to a particular result. Each process requires specific inputs and then uses tools to create specific outputs. To take this course, students need to have an interest and aptitude for marketing strategy.