Analyze Market Opportunity
- Students need to have an interest and aptitude for marketing strategy.
This course reviews the external environmental factors and
internal organizational capabilities that impact how a company operates to
create a successful product or brand. Since companies operate in dynamic
environments, understanding the changing landscape and current trends that are
impacting the business helps to develop a sound Marketing Strategy. This course
includes three process namely - Determine Strengths and Weaknesses, Determine
Opportunities and Threats and Define Market and Identify Market Segments. The
course is useful to students and professionals who wish to gain an in depth
understanding of the topic analyzing market opportunity. The many authors,
advisers, and reviewers of the course have worked in numerous Sales and
Marketing areas and geographic regions across a variety of industries. Thus,
insights provided by them make this course industry independent. The course
defines the topic in terms of processes that comprise a series of actions that
leads to a particular result. Each process requires specific inputs and then
uses tools to create specific outputs.
Who this course is for:
- Anyone who wants to gain an understanding of market opportunity analysis
SMstudy has been created by VMEdu, Inc., a global certification course provider that has educated over 400,000 students world-wide in more than 3,500 companies. SMstudy's certification training is provided through its 500+ Authorized Training Partners (A.T.P.s) across the globe. The SMstudy courses explain Sales and Marketing concepts through a practical, process-oriented approach. This helps Sales and Marketing professionals understand the specific processes they should follow to be effective in their Sales and Marketing roles.