Analyze Market Opportunity

Reviews the external environmental factors and internal organizational capabilities that impact how a company operates
Free tutorial
Rating: 4.1 out of 5 (364 ratings)
11,735 students
Analyze Market Opportunity
Free tutorial
Rating: 4.1 out of 5 (364 ratings)
11,738 students
Understand the external environmental factorsand internal organizational capabilities that impact how a company operates to create a successful product or brand

Requirements

  • Students need to have an interest and aptitude for marketing strategy.
Description

This course reviews the external environmental factors and internal organizational capabilities that impact how a company operates to create a successful product or brand. Since companies operate in dynamic environments, understanding the changing landscape and current trends that are impacting the business helps to develop a sound Marketing Strategy. This course includes three process namely - Determine Strengths and Weaknesses, Determine Opportunities and Threats and Define Market and Identify Market Segments. The course is useful to students and professionals who wish to gain an in depth understanding of the topic analyzing market opportunity. The many authors, advisers, and reviewers of the course have worked in numerous Sales and Marketing areas and geographic regions across a variety of industries. Thus, insights provided by them make this course industry independent. The course defines the topic in terms of processes that comprise a series of actions that leads to a particular result. Each process requires specific inputs and then uses tools to create specific outputs.

Who this course is for:
  • Anyone who wants to gain an understanding of market opportunity analysis
Course content
11 sections • 23 lectures • 1h 23m total length
  • Introduction
    02:06
  • Introduction
    02:23
  • Senior Management Directions & Insights, Organizational Capabilities
    04:27
  • Assumptions & Constraints, Existing Marketing Research Reports
    03:13
  • Meetings and Discussions
    02:53
  • Product Portfolio Analysis
    05:08
  • BCG Growth-Share Matrix
    06:32
  • Value Chain Analysis
    04:06
  • Marketing Research
    04:09
  • Strengths and Weaknesses, Marketing Research Reports
    01:58
  • Introduction
    03:07
  • Inputs
    03:40
  • Meetings and Discussions
    01:31
  • Porter’s Five Forces for Industry Attractiveness
    05:57
  • Market Analysis, Marketing Research
    06:29
  • PESTEL Analysis
    03:11
  • Outputs
    02:07
  • Introduction
    01:47
  • Inputs
    04:00
  • Meetings & Discussions, Demographic Segmentation and Psychographic Segmentation
    03:13
  • Behavioral Segmentation
    05:22
  • Company Characteristics-Based, Evaluation of Future Market Scenanarios
    03:19

Instructor
Global Certification Body for Sales and Marketing
SMstudy Certifications
  • 4.1 Instructor Rating
  • 7,807 Reviews
  • 104,609 Students
  • 7 Courses

SMstudy has been created by VMEdu, Inc., a global certification course provider that has educated over 400,000 students world-wide in more than 3,500 companies. SMstudy's certification training is provided through its 500+ Authorized Training Partners (A.T.P.s) across the globe. The SMstudy courses explain Sales and Marketing concepts through a practical, process-oriented approach. This helps Sales and Marketing professionals understand the specific processes they should follow to be effective in their Sales and Marketing roles.