Analyze Market Opportunity

Reviews the external environmental factors and internal organizational capabilities that impact how a company operates
Free tutorial
Rating: 4.2 out of 5 (358 ratings)
11,528 students
Analyze Market Opportunity
Free tutorial
Rating: 4.2 out of 5 (358 ratings)
11,528 students
Understand the external environmental factorsand internal organizational capabilities that impact how a company operates to create a successful product or brand

Requirements

  • Students need to have an interest and aptitude for marketing strategy.
Description

This course reviews the external environmental factors and internal organizational capabilities that impact how a company operates to create a successful product or brand. Since companies operate in dynamic environments, understanding the changing landscape and current trends that are impacting the business helps to develop a sound Marketing Strategy. This course includes three process namely - Determine Strengths and Weaknesses, Determine Opportunities and Threats and Define Market and Identify Market Segments. The course is useful to students and professionals who wish to gain an in depth understanding of the topic analyzing market opportunity. The many authors, advisers, and reviewers of the course have worked in numerous Sales and Marketing areas and geographic regions across a variety of industries. Thus, insights provided by them make this course industry independent. The course defines the topic in terms of processes that comprise a series of actions that leads to a particular result. Each process requires specific inputs and then uses tools to create specific outputs.

Who this course is for:
  • Anyone who wants to gain an understanding of market opportunity analysis
Curriculum
11 sections • 23 lectures • 1h 23m total length
  • Introduction
  • Introduction
  • Senior Management Directions & Insights, Organizational Capabilities
  • Assumptions & Constraints, Existing Marketing Research Reports
  • Meetings and Discussions
  • Product Portfolio Analysis
  • BCG Growth-Share Matrix
  • Value Chain Analysis
  • Marketing Research
  • Strengths and Weaknesses, Marketing Research Reports
  • Introduction
  • Inputs
  • Meetings and Discussions
  • Porter’s Five Forces for Industry Attractiveness
  • Market Analysis, Marketing Research
  • PESTEL Analysis
  • Outputs
  • Introduction
  • Inputs
  • Meetings & Discussions, Demographic Segmentation and Psychographic Segmentation
  • Behavioral Segmentation
  • Company Characteristics-Based, Evaluation of Future Market Scenanarios

Instructor
Global Certification Body for Sales and Marketing
SMstudy Certifications
  • 4.1 Instructor Rating
  • 7,099 Reviews
  • 97,767 Students
  • 7 Courses

SMstudy has been created by VMEdu, Inc., a global certification course provider that has educated over 400,000 students world-wide in more than 3,500 companies. SMstudy's certification training is provided through its 500+ Authorized Training Partners (A.T.P.s) across the globe. The SMstudy courses explain Sales and Marketing concepts through a practical, process-oriented approach. This helps Sales and Marketing professionals understand the specific processes they should follow to be effective in their Sales and Marketing roles.