Professional Diploma in Social Media Marketing & Management
What you'll learn
- SMM
- Social Media Marketing
- Social Media Management
- Digital Marketing
- Instagram Marketing
- What is social media marketing and who is social media marketer
- Content and content plan
- Marketing analysis in social media
- How to design an Instagram profile
- Viewing skill
- Selling texts formulas
- Moodboard
- Tone of voice
- Promotion in Instagram
- Briefing
- Commercial offer
- Technical tasks
- Trends in Instagram
- Personal brand
- How to look for a job
Requirements
- For better learning experience you may use laptop / mobile phone / pen and paper for taking notes, highlighting important points, and making summaries to reinforce your learning.
Description
Welcome to the Social Media Marketing & Management Expert Program
You will know about: what is SMM, its prospects, what are content and content plan and how to structure it, marketing analysis in SMM (competitors and target audience), how to design an Instagram account (header and feed), how to improve a viewing skill, what is moodboard, AIDA and 4U text formulas, tone of voice, promotion and its types, trends in Instagram, personal brand and why is it important, structure of commercial offers and technical tasks, how to brief a client and how to look for a job.
After finishing a course you will get: key knowledge about the work of a SMM-expert, content and how to create a content plan; how to make an analysis in SMM; how to design an Instagram account; how to improve a viewing skill, what is moodboard, AIDA and 4U text formulas; tone of voice, free and paid promotion; trends in Instagram; personal brand and why is it important; rules and structure of technical task; rules for writing a commercial offer; structure of briefing; where and how to look for work.
Course provided by MTF Institute of Management, Technology and Finance
MTF is the global educational and research institute with HQ at Lisbon, Portugal, focused on business & professional hybrid (on-campus and online) education at areas: Business & Administration, Science & Technology, Banking & Finance.
MTF R&D center focused on research activities at areas: Artificial Intelligence, Machine Learning, Data Science, Big Data, WEB3, Blockchain, Cryptocurrency & Digital Assets, Metaverses, Digital Transformation, Fintech, Electronic Commerce, Internet of Things.
MTF is the official partner of: IBM, Intel, Microsoft, member of the Portuguese Chamber of Commerce and Industry
MTF is present in 208 countries and has been chosen by more than 380,000 students.
Course Plan:
For finishing of a course you need to review and understand provided video and materials at topics:
1. About profession, content and content plan
2. Marketing analysis in social media
3. How to create and fulfill an Instagram profile: moodboards, AIDA and 4U selling texts, tone of voice
4. Promotion in Instagram
5. How to write a briefing, technical task and commercial offer
6. Trends in Instagram, personal brand of SMM-er, how to look for a job
Also in case of questions you may use support of Instructors, please use functionality of "questions"
Course Author:
Zhansaya Berdikulova
Education:
Bachelor of Economics and Business of University of International Business
Master of Economic Sciences of M.Auezov South Kazakhstan University
Experience and examples of projects:
● Invictus Fitness Club chain
● The first advertising agency
● Cardiocenter "Cardio"
● Educational Center
● Educational and charitable project "Garyshker"
Course Full Description and Welcome Letter:
Hello!
Welcome to the social media marketing course
In this course, we will learn the key and most important knowledge and skills for a social media marketer or manager.
The course is compiled based on my experience and the requirements of different companies.
I want to draw your attention to the fact that each lesson has its own task, you can share it in the comments or send me an email. By completing these tasks, you will be able to better understand the material covered and already replenish your portfolio.
After completing this course, you can safely get a job without being afraid of not knowing something.
A little about me
My name is Zhansaya, but for you I'm just Saya
I've been working in SMM for a couple of years as a freelancer.
Also I worked as a freelance copywriter in an advertising agency, in the medical and educational fields.
This profession gives you the opportunity to express your creativity, regulate your work schedule and grow professionally.
I wish you new knowledge and hope that the course will be useful and effective for you!
Linked topics:
SMM
Social Media
Social Media Marketing
Social Media Management
Digital Marketing
Facebook
Instagram
Copywriting
Content writing
Content Creation
social media content creation
digital content creation
content marketing
content strategy
Who this course is for:
- Course for any who want to build a career at marketing, especially social media marketing, PR, creative.
Instructor
- 4.3 Instructor Rating
- 43,938 Reviews
- 567,221 Students
- 209 Courses
MTF Institute of Management, Technology & Finance
MTF is the global educational and research institute with HQ at Lisbon, Portugal, focused on business & professional hybrid (on-campus and online) education at areas: Business & Administration, Science & Technology, Banking & Finance.
MTF R&D center focused on research activities at areas: Artificial Intelligence, Machine Learning, Data Science, Big Data, WEB3, Blockchain, Cryptocurrency & Digital Assets, Metaverses, Digital Transformation, Fintech, Electronic Commerce, Internet of Things.
MTF is the official partner of: IBM, Intel, Microsoft, member of the Portuguese Chamber of Commerce and Industry.
MTF is present in 210 countries and has been chosen by more than 510 000 students.
The Institute of Management, Technology and Finance (MTF), an organisation dedicated to providing practical and cutting-edge education in the fields of business, technology, and finance. Our institute has a history that began in 2021 as The Retail Banking School, focused on addressing the practical and modern challenges of the retail banking industry, finance, and fintech. However, recognizing the evolving needs of the business world, we underwent a transformative redevelopment in 2023, becoming the Institute of Management, Technology and Finance. This redevelopment enabled us to expand our focus and cater to the growing demand for expertise in IT, technology areas, business, and entrepreneurship.
Our Motto: Scientia et Pratique. At MTF, we pride ourselves on our strong commitment to practical business knowledge. We understand that success in the modern professional landscape requires not only theoretical understanding but also the ability to apply that knowledge in real-world scenarios. Our curriculum is designed to empower our students with the necessary skills, tools, and mindset to excel in their chosen fields. Through hands-on projects, case studies, and experiential learning, we ensure that our students gain the practical expertise needed to thrive in today's dynamic business environment.
We believe in fostering the growth and development of our students on multiple levels. Beyond imparting technical knowledge, we place great emphasis on nurturing a growth mindset, enabling our students to embrace challenges, adapt to changes, and continuously evolve in their careers. We support the development of our students' skillset by providing access to state-of-the-art resources, cutting-edge technologies, and industry-relevant tools. By doing so, we prepare our students to become agile professionals capable of navigating the complexities of the business world.
At MTF, our mission is to provide valuable knowledge that supports the building of successful careers and businesses. We are dedicated to equipping our students with the skills, insights, and practical know-how they need to make a positive impact in their professional endeavors. We strive to foster a learning environment that promotes innovation, creativity, and ethical decision-making. Our values revolve around excellence, integrity, collaboration, and a student-centric approach. We are committed to empowering our students to become industry leaders and change-makers.
We understand that learning is a lifelong journey, and we recognize the importance of continuous professional development. The business landscape is ever-evolving, and staying ahead requires a commitment to learning and staying updated with the latest trends and advancements. As an institute, we are dedicated to being a provider of valuable knowledge and skills that can help professionals thrive in their respective industries. Through our rigorous curriculum, ongoing research, and partnerships with industry leaders, we strive to ensure that our students receive the highest quality education that prepares them for the challenges and opportunities of the future.
Join us at the Institute of Management, Technology and Finance and embark on a transformative educational journey. Discover your potential, unlock new opportunities, and become a catalyst for change in the dynamic world of business, technology, and finance.
MTF in numbers:
> 2 700 000 students of all programs
> 510 000 unique students
digital presence at 210 countries
our students speak at English & 67 other languages