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2021-01-27 06:18:45
30-Day Money-Back Guarantee
Personal Development Personal Productivity Brainstorming Strategies

Become 10x more confident in your ideas with a process

Two techniques from the advertising world to develop ideas faster, gain confidence and push thinking limits
Highest Rated
Rating: 4.8 out of 54.8 (10 ratings)
1,490 students
Created by Charlélie Jourdan, Justus Zeemann
Last updated 4/2020
English
English [Auto]
30-Day Money-Back Guarantee

What you'll learn

  • Master the technique of "flow" to generate more than 10 ideas in less than 5 minutes!
  • Explore how to introduce fast ideation in any group-project
  • Discover a technique of decision-making to classify the best ideas along their IMPACT and COSTS
  • Become familiar with ideation, decision-making matrix and group facilitation
  • Acquire confidence in your capacity to "break" a challenge by applying simple replicable techniques

Requirements

  • You need a computer/laptop to follow the course.
  • Please take a pen & paper while you use the course.
  • Ideally a little block of post-its (sticky notes) to reach maximum output.

Description

Getting lost in ideas

Most people do not think with a step-by-step method - and rely much on their natural brain skills. A lot of us end up feeling overwhelmed and stuck, or simply afraid of tackling certain challenges.

We start and stop projects, we collect ideas in notebooks and never execute, we feel at a loss when presenting an idea, and even offering the right gift to our friends takes weeks of back-and-forth and mental rut. 

Step-by-step techniques to think like a professional

But thinking, generating ideas and making decisions is a muscle to train and this course introduces 2 of the most advanced techniques to practice confidently. 

These techniques originate from advertising, an industry that sells for more than 1.2 trillion dollars a year of ideas. A sector where waiting to be struck by lightning and "get an idea" would be completely irrational. 

So we adopted professionals' best methods to create simple but highly efficient techniques to gain enough confidence to present an idea to our clients.

This course helps anyone acquire two fundamental techniques in less than 2 hours:

  1. generating ideas faster, by putting ourself under time pressure

  2. getting confidence in the best idea to solve a problem by using a simple and rational model

Thanks to these two techniques, anyone can then go on tackling problems that seemed insurmountable, from starting a business, keeping a habit, or changing career. 


Who should take this course?

This course has been taught to thousands of participants in real life before being adapted to digital. 

  • Entrepreneurs have seen a direct increase in their earnings in the weeks following the use of better decision tools, and we have helped hundreds of them. 

  • Students of Master's degrees have picked up better career choices in less than 60 minutes because they could compare their options rationally. 

  • Digital Nomads have improved their work-life balance by generating more options.

  • Diplomatic staff in 20+ countries have generated better campaigns to reinforce their presence in the country. 

  • Social entrepreneurs and refugees in Uganda have planned business ideas after being exposed to the training.

  • Illustrators and professional creatives have seen their techniques of work sped up to deliver better work to their clients and find new ones

The course is extremely practical and thanks to the included exercises it will be easy for you to do the work while following along. 

You both learn and practice, so by the end of the course you already have solved an important challenge of yours AND adopted a new skill.

The trainer:
Charlelie Jourdan, 36 yo. French - living in Spain

For the last 4 years, Charlelie has facilitated more than 200 brainstorming sessions, sometimes for up to 150 people at the same time. He has trained 2000+ people on techniques of fast ideation and decision-making, developing blueprints for thinking faster.

He was the founder and creative director of a 10-people advertising agency for 6 years and has launched 2 other businesses. He started his career in international politics and worked for the European Parliament. 

Charlelie is currently a consultant and trainer working for organizations such as the European Union, Google EU, Intel, BNP-Paribas, EU diplomatic delegations, and various tech startups. He is an alumni of Two12 2019 & Seth Godin's AltMBA #36.

Who this course is for:

  • Professionals feeling stuck with too many ideas and a need to find the best ones.
  • Entrepreneurs & Freelancers who need to generate concrete business ideas.
  • Lifehackers who have a morning routine, a journal and need new challenges to push their limits even further.
  • Entrepreneurs who are not certain of the services and products they should offer.
  • Students who want to take better decisions for their career path
  • Beginner facilitators who want to add new training routines to their courses
  • Advanced creatives who need repeatable techniques to generate ideas

Featured review

Susanne Tamir
Susanne Tamir
188 courses
42 reviews
Rating: 5.0 out of 54 months ago
Great course very engaging tutor and good ideas and examples. There are many ideas i will use and i learned a lot and some thoughts are different from what i knew and eye opening. Really good course to get a fresh new start in approaching design also for design that is not just marketing

Course content

8 sections • 31 lectures • 2h 39m total length

  • Preview01:45
  • Preview02:53
  • Preview02:32
  • Preview05:32

  • Giving feedbacks to the instructor
    01:09
  • Group thinking done bad - and first individual exercise
    17:41

  • Sticky notes are an art to use
    03:50

  • Brainwriting to generate many ideas instead of talking
    06:50
  • Finding a proper challenge to solve
    06:23
  • Refining the problem definition
    05:00
  • Solving our challenge in 5 minutes
    08:34

  • What are Performance Enhancing Strategies - PES?
    02:28
  • Good videos to use as Performance Enhancing Strategies
    09:40
  • Preview04:30
  • "Anchoring" as PES
    01:40
  • Conclusion about Performance Enhancing Strategies
    01:04

  • Introduction to a decision-making matrix
    01:36
  • Preview06:35
  • RELATIVE vs ABSOLUTE Thinking - choosing with the right framework
    02:13
  • Using a decision matrix to its maximum potential
    13:25
  • Preview02:09
  • Factors impacting the COST of an idea
    11:12
  • Making a matrix at home
    02:46
  • Realtimeboard (now MIRO) (1/2) Using a software
    00:40
  • Realtimeboard (now MIRO) (2/2) Using a software
    10:27

  • Conclusion on Matrix
    02:23
  • How to guide a group brainstorming
    06:36

  • Preview03:38
  • Preview03:45
  • Other tools: References, books and software
    09:00
  • Conclusion of the course
    01:07

Instructors

Charlélie Jourdan
Creative professional - Collector of good ideas
Charlélie Jourdan
  • 4.8 Instructor Rating
  • 10 Reviews
  • 1,490 Students
  • 1 Course

I am a communication strategist with an expansive knowledge of creating European-wide communication campaigns. 

I co-founded and lead the creative department of Old Continent, a Brussels-based agency of 8 people and worked with brands such as the European Parliament, the European Commission, Google, Intel, and WWF. 

We worked on over 300 projects in the last 6 years, ranging from websites to billboards in airports and produce videos for more than 1 million viewers.  

For the last 4 years, I have trained more than 4000 people around the world (Europe, Africa, Latin America) in 3 languages. I do that work in workshops and keynote speech sessions - and I have decided to take on the new challenge to transmit my knowledge digitally.

I am teaching the same processes I use to make my teams and clients as performing as possible. 

Justus Zeemann
Professioneller Fotograf & Videograf mit 16 Jahren Erfahrung
Justus Zeemann
  • 4.5 Instructor Rating
  • 7,996 Reviews
  • 42,581 Students
  • 14 Courses

Willkommen auf meinem Profil!

Beruflich erstelle ich Fotos und Videos für Firmen. Dadurch habe ich vom Produkt über den Mitarbeiter bis zur Immobilie und Veranstaltung alles vor der Linse. Im Bereich Video werden oft Mitarbeiter zu den Produkten oder Tätigkeitsfeldern befragt und die Antworten mit entsprechendem Videomaterial unterlegt. Weiterhin werden Arbeitsabläufe durch Videos dargestellt und „protokolliert“, so dass ein potentieller Kunde weiß, was er erwarten kann.

Bei der Erstellung von Fotos und Videos übernehme ich diese Tätigkeiten:
Equipment-Verwaltung, Pflege, Beschaffung, Transport und Aufbau.
Fotografieren, Filmen und Tonaufnahmen
parallel mit mehreren Kameras/Mikrofonen
Ausleuchtung und Positionierung der Protagonisten, Abnahme des Tons, Datensicherung, komplette Verarbeitung in der Adobe Creative Cloud. Von der evtl. Vektorisierung des Logos oder Inhalten über Schnitt, Vertonung, Colorgrading/Correction, Animationen in After Effects, Tonkorrekturen in Adobe Audition, Musikauswahl und Vertonung bis zum Export, Upload, einpflegen in Websites und YouTube Kanäle.

Durch meine umfängliche Tätigkeit in der Foto- und Videoproduktion habe ich einen sehr guten Überblick der einzelnen Bereiche. Ich habe eine Menge theoretisches Hintergrundwissen, welches aber nicht grundlegend notwendig ist, um gute Fotos und Videos zu produzieren. Meine Schüler können durch meine lange und umfangreiche praktische Erfahrung schnell lernen, wie sie eigene Erfolge erzielen.
In weiterführenden Kursen könnten sie dieses Wissen ausbauen, sich mit der Theorie dahinter beschäftigen und dadurch ihre eigene Kreativität anspornen.   

Mein Motto: „Erfolg kommt von Tun“

Viel Spaß mit meinen Kursen!

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