Smarter Branding Without Breaking the Bank
Smarter Branding Without Breaking the Bank: Five Proven Marketing Strategies You Can Use Right Now to Build Your Business at Low Cost - or No Cost at All
In this course, international branding expert Brenda Bence has created the definitive guide to branding on a tight budget.
Your competitors and customers won’t wait around for you to get your branding act together. But building a strong brand is only for huge companies with loads of time, money, and marketing staff, right?
Not so fast! If you believe you lack the money, people, time, or ideas to create a thriving brand, think again. In fact, you have FIVE powerful marketing resources you can use right now to get big-brand results at little or no cost.
Step One: Shift your mindset.
In this course, Smarter Branding Without Breaking the Bank, international branding expert Brenda Bence has created the definitive guide to branding on a tight budget. After years as a mega-brander working across four continents and 50 countries for deep-pocketed consumer giants like Procter & Gamble and Bristol-Myers Squibb, she left the corporate world to start her own business. From scratch - and with almost empty pockets – Brenda used inventive, low-cost methods to build her own international brand that now serves clients in 30 countries with offices in both the United States and Asia.
Based on Brenda's successful low-cost branding workshops that receive rave reviews around the globe, Smarter Branding Without Breaking the Bank is a treasure chest of tips, tools, and techniques to help SMEs and solo-preneurs achieve similar results at minimal expense.
In this eye-opening, engaging, and practical course, you will learn tried-and-true secrets to successfully building a brand even when time and money are tight. Previously known only by mega-corporations, these same strategies can easily be applied to smaller businesses for a fraction of the cost. The outcome? You can build a powerful brand that is big on results without having to empty your wallet.
This one-of-a-kind program is filled with examples, illustrations, exercises, and more. You get everything you need to quickly gain valuable marketing skills, build a sustainable brand, and grow your business — all for less time and money than you ever thought possible.
In Smarter Branding Without Breaking the Bank, you will walk away with hundreds of low-cost or no-cost ideas to catapult your brand and increase your revenues – starting today.
- Learn to leverage five existing assets to create a robust brand marketing plan
- Craft a unique and compelling brand positioning using six proven elements
- Dispel widely-held branding myth that could be holding you back from success
- Apply lessons from dozens of real-world case studies from a variety of businesses
- Create a permanent "marketing mindset" for you and your team
In this Smarter Branding Without Breaking the Bank course, you will get…
- 20 Video Learning Sessions. It’s like having international branding expert Brenda Bence as your personal tutor and branding coach in the comfort of your home or office. More than 5 hours of expert instruction, insider secrets, success stories and what “not to do” from examples that span multiple industries. The videos include dozens of mega-brand strategies that you can apply easily and powerfully to your own company, whether you run a business of 500 people, 50 people, or whether you are a one man/woman show.
- Smarter Branding Without Breaking the Bank E-book. The 168-page, award-winning book that started it all, based on Brenda’s sought-after workshops which have received raves all across the globe. These workshops have helped thousands of entrepreneurs around the world build powerful brands easily and quickly – at little or no cost.
- Smarter Branding Without Breaking the Bank Workbook. In a fill-in-the-blank PDF format, the workbook contains 60 pages of worksheets and exercises that you can customize and immediately apply to building your own brand or business to drive dramatic improvements in customer loyalty.
You can take control of your own company’s brand in a shorter time — and for far less money — than you ever imagined. Shift your brand-building results into overdrive with Smarter Branding Without Breaking the Bank.
Brenda S. Bence is an internationally-recognized branding expert, Certified Speaking Professional, Certified Executive Coach, and the award-winning author of five corporate and personal branding books.
With an MBA from Harvard Business School, Brenda spent the first 20 years of her career building mega brands for companies like Procter & Gamble and Bristol-Myers Squibb, where she was a senior executive responsible for billion-dollar businesses across four continents and 50 countries.
In 2002, Brenda left the deep-pocketed corporate branding world to start her own company - Brand Development Associates International, Ltd ("BDA"). From scratch - and with almost empty pockets - Brenda used inventive, low-cost methods to build her own international brand. Now doing business across 30 countries and with offices in both the U.S. and Asia, BDA provides training, speaking, and executive coaching services to clients located across six continents.
Today, Brenda travels the globe speaking, training, and coaching entrepreneurs, solo-preneurs, SMEs, and large corporations alike how to achieve greater business success through creative, practical, yet low-cost brand development. Visit www.BrendaBence.com, and www.BDA-Intl.com.