Smart Tips: Product Management
What you'll learn
- Find deep customer insight to power product innovation
- Collaborate successfully with engineers and product designers
- Test and evolve your product concepts
- Create a product vision, objectives, and strategy for long-term impact and competitive advantage
- Use product analytics to optimize your product
- Discover growth opportunities throughout the product lifecycle
- Product management experience is helpful, but not required. Bring your curiosity and ambition.
As product managers, we have huge upside opportunities. We are in jobs that - if done well - have large, long-term, positive impact on our customers, our teams, and our companies.
But to get there - to go big - we need to approach our jobs with skill, insight, and experimentation.
Welcome to Smart Tips: Product Management! This course has been designed to help you find these skills, to help you find success for your product, and to help you find success in your product management career.
Using the fast-paced Smart Tips format, this course was built to give you quick bursts of learning on critical product management skills. The videos are standalone, and don't need to be viewed in any particular order.
If you need to do competitive analysis for your product, look for the "How to Analyze Competitors" lecture. If you want to get customer feedback on your new product ideas, look for the "Test Your Product Concepts" lecture. If you are struggling to work with your sales team, find the "Working with Sales: 5 Best Practices" video.
The content has been tuned for product managers - or aspiring product managers - with 0-3 years of experience. We cover the spectrum of product management - software, hardware, and services. And to make the material come alive, I've incorporated many (maybe too many) company and product examples.
Together with each video - to help your learning - I've attached a pdf summary (or template). You can apply these learnings today, tomorrow, this week, this month.
Step-by-step, you can can get better. Step-by-step, you can go big.
I hope you will join us!
Who this course is for:
- Product managers - or aspiring product managers - with 0-3 years experience.
I'm a product management instructor and consultant, focused on helping product teams become more strategic, impactful, and innovative.
I have over 25 years of experience in product management - as a product manager and leader of product teams - mostly at California-based companies. My most recent role was as the Head of Product at a Canadian start-up, which was good fun. My work has spanned software, hardware, services, artificial intelligence, and user experience.
I have an MBA from the Wharton School of Business at the University of Pennsylvania, and I am the author of the book Becoming a More Strategic Product Manager.
We have such incredible opportunities as product managers. What a gift this job!