Google Shopping Tips with PPCKirk

Formerly: Smart Shopping Course
Free tutorial
Rating: 4.0 out of 5 (261 ratings)
1,850 students
1hr 39min of on-demand video
English [Auto]

How to Optimize a Product Feed for Shopping Campaigns.
How to Add a Supplemental Feed in Google Merchant Center.
How to Segment by Search Terms in Standard Shopping Campaigns.
How to think about the role of automation in Shopping Campaigns.


  • No prerequisites for the course, but you might want to know the basics of Google Ads.


READ THIS FIRST BEFORE SIGNING UP: This course was originally published as a Smart Shopping Campaign Course. However, because Google has made the decision to migrate Smart Shopping campaigns over to Performance Max campaigns, Kirk did not have the time nor energy to reshoot everything as Performance Max videos (real talk!) immediately (you know, because we're actually trying to learn the campaigns in our own client accounts).

This means, that we're publishing the course as is and HAVE NOW MADE IT FREE so you can at least get started on the basics of Shopping Ads such as feed optimizations, etc. Perhaps someday, we'll get a Performance Max course out of Kirk!

In the meantime, there are helpful tips here on feed optimizations, settings, supplemental feeds, and more that you'll find helpful. Kirk dives into ways you can (still) sculpt your Standard shopping campaigns to target specific queries, as well as some helpful feed optimization tips, too. Of course, differences like asset groupings will keep us on our toes, but, at least it's a start for the price, right?!

So dive in at this FREE price, and learn some Google Shopping from one of the experts. Kirk has been speaking internationally on Shopping Ads for 7 years, and has been writing on them for longer than that. From back in the free days of Froogle to the automated days of PMax, Kirk is a trusted source of Feed optimization and Shopping knowledge and you're sure to learn something in this course.

Who this course is for:

  • Ecommerce Paid Search Marketers wanting to learn more about Google Shopping Ads.
  • Any PPC Marketer who wants to learn more about Google Shopping Ads.


Top 25 PPCer '16-'20, Speaker, Author, Owner of ZATO.
Kirk Williams
  • 4.0 Instructor Rating
  • 261 Reviews
  • 1,850 Students
  • 1 Course

Kirk is the owner of ZATO, his micro-agency focused solely on Paid Search Advertising, and has been working in Digital Marketing since 2009. He has been named one of the Top 25 Most Influential PPCers in the world by PPC Hero the past 5 years, and is known for his Ecommerce PPC articles across various industry publications. Pre-COVID, he was an international conference speaker presenting on all things Paid Search (especially Shopping Ads) around the world but now sticks to podcasts and online conferences to share his latest tips on Google Shopping Ads. Kirk currently resides in Billings, MT with his wife, 5 children, Trek bikes, Taylor guitar, books, and little sleep.

Top companies trust Udemy

Get your team access to Udemy's top 16,000+ courses