How to Build Smart Sales Funnels for Quadrupling Conversions

Up until this point you may not have heard of the backward funnel method. So, in this particular video, we are going to give you a quick overview of exactly what will be discussed in this section of the course. Plus, we'll talk about how it all works so that you can create your own game plan for implementation.

Before we can jump into understanding how to implement this method, you need to understand what causes writers block or, in this case, a big roadblock that prevents you from creating your products and services in the form of front end offers and one time offers.

Once you understand how to prevent writers block and potential future roadblocks, it's time for you to learn about the biggest mistake that most people tend to make when it comes to building your sales funnel from front to back.

In this lecture, we will be covering your highest priced offer first. We will discuss how you can go about creating lists, what it entails, and why you should start with this offer first rather than starting from the front.

Here, we will move to the one time offer and show you exactly how to make everything congruent so that you can create the highest converting funnel possible. Now, there is a specific way of doing this, so we will show you step-by-step how to go from basic understanding to full implementation in this lecture.

Next we will cover the front end offer. This is going to be what people see as the first page that sells your first product. Often times when businesses start at this point and move forward through their sales funnel, they get extremely confused. We don't want that to happen to you, so we will make sure that you understand exactly how to create a high converting funnel as well as an effective one.

Now comes the freebie that you can offer to people in exchange for their email address. This can be considered building your prospects of lists or people that have not purchased your product just yet. But, this part is crucial because it's the very front end of your sales funnel. Do this wrong and you can ruin the rest of the funnel. Do this right and you can set the tone for your sales funnel and a positive, high conversion rate.

By this point you will understand exactly how to implement the backward sales funnel method. In no time will you be able to create your funnels quickly and easily; in fact, you'll be able to do it within five minutes or less. But, to put this into perspective and to ensure that you are fully confident, we will cover five-minute examples to show you exactly how easy this is.

By this point you will have learned how to implement and activate your game plan. However, you will still need to have a platform that allows you to sell your products and services. We will address this by looking at recommended platforms to help you get going right away. We'll also take a look at the advantages and disadvantages of each platform. This way you can decide which platform will best serve your specific needs and maximise your chances of success.

In this lecture, you'll learn how to use what we call a “hybrid video sales letter” to sell your products and services. You will also learn why we do not recommend using the standard video or text-only sales letter, and how you can use this new strategy to increase sales conversions.

A common mistake made when creating sales letters is jumping straight into writing them before understanding your target audience. In this lecture, I will show you what tools you can use to figure out who your audience really is. If you know who you're writing for, it will make the process of crafting your sales pitch much easier than trying to sell to a general audience. This means you'll connect better with each potential customer, and your conversion rate will be much higher.

Part of writing an effecting sales letter is figuring out your audience's pain: what problems do they face, and how does your product or service solve that problem? By identifying that pain, you will be able to directly sell to your audience and make them believe that they need what you're offering. By applying the brainstorming strategy detailed in this lecture, you will be able to quickly create an effective salesletter when we begin piecing things together.

Besides understanding your audience's pain, you need to figure out the main reason why many of them do not buy. Completing this step will allow you to list these reasons in your sales letter and speak directly to the customer considering them. In this lecture, we will cover some of the most common reasons for objection and resistance so that you can effectively address and overcome these obstacles later on.

There are two parts to the hybrid video sales letter. The first part is, of course, to write out the sales letter. The second part is applying technology to what has been written, and then inserting other types of technology into the sales letter itself. In lectures 23, 24 & 25, we will be covering this formula. By the end, you should be able to write your video sales letter quickly and with ease, because most of the work will already have been done in the previous lectures.

“What's in it for me? Why should I believe you?”

These are two very common questions that people are going to ask as they watch your video sales letter. Your prospects ultimately want to know why they should purchase from you. Thus, you will need to show them the exact reasons why your product or service is beneficial to them. In other words, what is the end result for them? What will they gain? In addition, they will also want to know why they should believe you in relation to your credentials– something you can back up with social proof. We'll cover exactly how to do that in this lecture.

At this point in the video sales letter, it's time to make your offer, give your pitch, and get your audience to take action. So in this lecture, we will be covering six different points that are crucial to closing the sale and getting people to ultimately either buy your product or service, or take whatever action you're trying to get them to take.

In order to completely master the hybrid video sales letter, it's critical that you finish the section with this lecture and the next .These lectures will show you how to apply technology to the written sales letter, and where in your sales letter you should include certain items to increase your conversion rate.

Another way to increase your conversions with the hybrid video sales letter is by figuring out when you should use screen capture video. Text-only video sales letters do not cut it nowadays when selling certain types of products. That and more will be covered in this lecture to ensure that you are ahead of the game, as well as your competition that's stuck using the old style video sales letter.