Marketing Fundamentals - Small Business Marketing Success
4.3 (210 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
2,093 students enrolled

Marketing Fundamentals - Small Business Marketing Success

Proven marketing strategies and tactics to increase your sales and grow your business.
4.3 (210 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
2,093 students enrolled
Created by Alexandra Krieger
Last updated 1/2015
English [Auto-generated]
Current price: $65.99 Original price: $94.99 Discount: 31% off
5 hours left at this price!
30-Day Money-Back Guarantee
This course includes
  • 2 hours on-demand video
  • 2 downloadable resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • A blueprint to systemizing the marketing of your business
  • Proven marketing strategies and tactics that will help you grow your business and stand out from the competition
  • Own your own small business (or plan to start your own business)
  • Interested in growing your business
  • Computer with internet access
  • PDF reading software (i.e. Adobe Reader)
  • Website for your business (or planning to set up a website for your business)
  • Facebook, Twitter, LinkedIn & YouTube Accounts are an asset, but not necessary

Owning a small business, you juggle many balls in the air - and with only 24 hours in a day, it can be difficult to focus on marketing your business.

One of the biggest challenges I see when I work with small business owners is that marketing your business can often be a little bit like throwing mud at the wall and seeing what sticks.

And it's easy to get overwhelmed by all the marketing strategies and tactics we should engage in. I was recently speaking on marketing at a large sales conference and one audience member stood out to me. After listening to speaker after speaker talking about how to market and sell, he simply asked “how am I supposed to do all that and still run my business?" That question really stuck with me because it summed up how many small business owners feel. And the answer to it is: you can't do it all – not at the same time anyways. So how do you do it? Follow a SMART marketing plan that incorporates basic marketing fundamentals - a solid system that will guide you. Marketing your business isn't a giant leap, but it's the discipline of putting one foot in front of the other one, day after day, rain or shine.

Small business owners often focus on marketing their business when business is down and do a good job giving it a strong push to increase sales. But once the business gets busier (and other areas of the business need attention – the team is growing, product or service lines are expanding), less attention is giving to marketing. After all the business is running well now… but it's not. Without constantly giving attention to your marketing to feed your sales funnel, you will create a rollercoaster business that's up when you market your business and goes down when you pay less attention to your marketing. Sounds familiar?

In this course I will share with you the blueprint to your marketing success.

You will learn about:

Your Target Market: You will learn why identifying your target market is critical to your business success and how to define the target market for YOUR business.

Your Market Positioning: What does your business stand for, what value do you provide and what makes you unique? You will learn why the answers to these questions are key to communicating your market positioning to your prospects and clients.

Websites: Your website is the centre of your digital marketing universe. Do you have a website, and if so, is it performing well? You will learn about the key components to building a successful website and how you can work on this right now.

Blogging: Are you writing a blog? If the answer is “yes", congratulations! I'll teach you how you can tweak your blog to be an even better marketing tool for your business. If the answer is “no", I'll ask you to please revise this answer to “not yet". A blog is a cost effective and easy to implement marketing tool (and yes, you can write!)

Social Media: Without doubt, social media is a “must" in today's marketing, but it's also the most overwhelming part of marketing for small business owners. I will teach you how to develop a successful social media strategy that is sustainable for your business.

Email Marketing: Email marketing should be a component in any small business' marketing mix – and it's also one marketing tactic that can be highly automated and systematized. You will learn how email marketing can help you build lasting relationships with your prospects and clients.

Video Marketing: Are you doing any video marketing yet? It's easy to get started (and cost effective, not to say free!). Learn why video marketing is so powerful and how you can make it work for your business.

Offline Marketing - Print: I have owned a digital printing company for over 18 years, and print is still close to my heart. It's a powerful marketing tool that will help you drive traffic to your online marketing channels. Learn how you can have big results on a shoestring budget.

Offline Marketing - Direct Mail: I call direct mail a secret weapon when it comes to marketing. Learn why and how you can tap into this “secret weapon" for your business.

Why should you buy this course?

It will help you grow your business! We cover strategies and tactics that are proven to increase sales and profits and each lecture is followed by an exercise that will encourage you to implement what you have learned right away (knowledge is power, but only when acted upon!).

I have created this course for every small business owner out there who wants to grow their business. I am an entrepreneur and small business owner myself and I believe that most businesses started out as someone's dream…and I am here to ensure that the dream has a solid foundation beneath it.

If you are ready to take the next step...and go from “throwing mud at the wall" and seeing what sticks to creating a sustainable, results-oriented marketing system for your business, click on "take this course" at the top of this page. It's that simple (and since every Udemy course comes with a 30-day money back guarantee... you have everything to gain and nothing to loose!)

Who this course is for:
  • Small Business Owners ready to take their business to the next level
  • Entrepreneurs planning to start a small business
  • Solopreneurs who are overwhelmed with “doing it all”
  • Individuals interested in learning about marketing tactics and strategies
Course content
Expand all 24 lectures 01:52:39
+ Course Introduction
2 lectures 08:37

In an ideal world, we would have unlimited resources available to us, but reality is, that is not the case for most of us. Neither our budget, nor our time is unlimited - so we need to make smart choices when it comes to our marketing strategies and tactics.

Preview 04:16

This lecture covers an overview of what we will cover in this course - of both the strategic and the tactical side of marketing:

  • Target Market
  • Market Positioning
  • Your Website
  • Blog
  • Social Media
  • Email marketing (newsletters)
  • Video Marketing
  • Print & Direct mail
Preview 04:21
+ Smart Marketing Strategy
6 lectures 14:46

Who is your target market? The answer is NOT "everyone" and this lecture will help you define the target market for your business.

Who Is Your Target Market? Hint: The Answer Is NOT "Everyone"

Please download this worksheet for Lecture 5.

My Perfect Customer Worksheet: We Will Use This Worksheet In The Next Lecture
1 page

Please download the "My Perfect Client" worksheet (Lecture 4) prior to starting this lecture.

Experience Success Exercise: Your Target Market - Define Your PERFECT Customer

You need to be known for what you stand for, what value you provide and what makes you unique.

Your Market Positioning: Differentiate Yourself From Your Competition

Please download the "Core Values" document for Lecture 8.

My Core Values Worksheet: : We Will Use This Worksheet In The Next Lecture
3 pages

Please download the "Core Values" document (Lecture 7) prior to starting this lecture.

Experience Success Exercise: Market Positioning - What Makes You Unique?
+ Smart Marketing Tactics
14 lectures 01:11:59

Your website is the center of your digital universe and in this lecture we will explore what makes a great website and how you can improve yours.

Your Website: The Center of your Digital Universe - Make It Count!
Experience Success Exercise: Does Your Website Deliver?

Blogging is a hugely popular marketing technique and when done right, can help you grow your business. In this lecture we will talk about how you can be successful at blogging.

Your Blog: Increase Your Credibility By Delivering Valuable Content
Experience Success Exercise: Create Your Blog Topics Piggy Bank

In this lecture we’ll be focusing on your social media strategy and simple tips on how you can use social media to be help you with your marketing efforts.

Your Social Media Presence: Create Authentic Connection With The Right Audience
Experience Success Exercise: Develop A Social Media Editorial Calendar

Email marketing should be part of any marketing strategy for small businesses. Emails are a great way to stay in touch with clients and prospects. The key to making your email marketing successful is to be very focused on providing great value in your emails.

Email Marketing: Why It Should Be Part Of Your Marketing Strategy
Experience Success Exercise: Email Marketing - Get Ready, Set, Send

Using video as part of your marketing is a low cost way of providing value to your clients and building credibility.... and getting started is easier than you think!

Video Marketing: It's Easier Than You Think To Get Started!
Experience Success Exercise: Share Your Passion In Your First Video

Your print materials are what will drive a lot of traffic to your website, your blogs and your videos, especially when you are a local business. With so much attention given to online marketing these days, print is often forgotten about, yet it's a tactic you should be paying attention to.

Print Marketing: Make The Bridge Between Online & Offline Work For You
Experience Success Exercise: Print - A (Good) Photo Is Worth A Thousand Words

I call direct mail a secret weapon when it comes to marketing. Before the times of the internet it used to be hugely popular, but now with email marketing and other online marketing channels available to us, it’s become a little less used. One one hand that makes sense to me – it’s a much more expensive way of advertising, but it can also be a much more rewarding one.

Direct Mail: Your Secret Weapon in Your Marketing Arsenal
Experience Success Exercise: Create An Irresistible Offer For Your Direct Mail
+ Conclusion
1 lecture 01:22
Take Action... Simple Steps Every Day Lead To Success