Small Business Video Blueprint - beginners video marketing
What you'll learn
- Video creation secrets from an award-winning master who's created ads for some of the world's biggest brands
- The step by step guide to setup your home studio on a shoestring budget, including my essentials shopping list
- How to write your own script that helps sell more, including my top secret fill in the blanks formula
- The Essential guide to be confident getting in front of the camera (including my secrets to presenting like a pro)
- What to wear! How to avoid technical issues by choosing an outfit that works on camera, including hair & makeup (for men & women)
- Video Fundamentals - How to edit your video, including sound, overlay and trimming, with a live demo
- Getting in front of eyeballs - How to make sure your videos are seen by more people, so you're reaching more potential customers
- The tip you're missing - Why video captioning is essential & how to do it (live demo)
- How to upload and host your videos, including special tips to ensure your content is seen & watched
Requirements
- You don't need ANY experience or big budgets - just be ready to learn and the courage to HAVE A GO!
- NO EXPENSIVE EQUIPMENT required - I'll explain the essentials to put together your studio ON A SHOESTRING and how to use it in this course
- NO KNOWLEDGE of video editing, creation, or marketing necessary - this course will teach you EVERYTHING you need to know
- Designed for ABSOLUTE BEGINNERS, you don't need to have done any marketing before
Description
Did you know that using video makes it 80% more likely your lead will turn into a paying customer?
You know that in today's market, you need great online videos. There's just 3 little problems...
You've no idea where to start
They didn't teach this stuff at school!
Video marketing snuck up when you weren't looking and now..suddenly...every kid on the block is YouTubing and raking in the cash and you just don't know how to make videos for your business that will look professional instead of embarrassing.You can't afford the expense
Excuse me, but you're not made of money.
Small businesses just don't have bucket loads of cash hiding under the mattress, just waiting for the day you can hand it over to some expensive video production company or buy an entire suite of expensive, professional equipment.You've never been on camera
Most people are more afraid of speaking in public than death!
The idea of speaking on camera and then BEAMING IT OUT TO THE WORLD reduces you to a shivering mess in the corner. You're not a Kardashian.
Finally, there's a way you can...
Setup your studio on a shoestring budget, so you can look professional without all the expensive bells & whistles
Be confident getting in front of the camera, knowing you're presenting the way you want
Know exactly what to wear and say on camera, so your video will help you sell more
Make sure your videos are seen by more people, so you're reaching more potential customers
Get the tricks of the trade, without having to pay 'experts' to do it
And I promise you this: it's going to be broken down, step by step, so that you can implement this right away in your business without having any previous experience!
What's included...
10+ video lessons - Step by step instructions on how to setup your studio, edit your videos, host them online..and even what to wear, how to speak on camera and more!
Script templates- My exact "fill in the blanks" formula for writing video sales scripts that help you sell more
Studio shopping list - How to setup your home or office studio on a shoestring budget
Video selection guide - how to make sure you're choosing the right kind of video for your business
Production Planner- Guiding you through each step as you make your videos, so you don't miss anything
Animation Demonstrations – Watch me create professional looking animated videos, so you can too
Getting More From Your Videos - My Six Secret Tips to making the most out of every video you make
Logo Animation Guide - The fastest way to create a professional looking animation of your logo for the end of each video
Who this course is for:
- Small Business owners wanting to create videos to market their business online
- New course creators wanting to promote their first course using video
- Consultants wanting to use video to get more leads and clients
- Business owners who want to make their own videos without any big budget productions
- It's not for you if you've already got your home studio setup, scripts written & are confident filming or editing your videos
Instructor
- 5.0 Instructor Rating
- 3 Reviews
- 18 Students
- 2 Courses
Emily is an award-winning marketer and leading expert on positioning brands to become an integral part of people's lives. She's passionate about helping businesses design customer-focused strategies that drive results.
With a specialty in brand positioning, communications, advertising, events and sponsorships, Emily is known for creating unique and compelling initiatives that make a real difference.
Over the last 20 years, she's worked with some of the world's biggest brands, including the Commonwealth Bank, Colonial First State, Lancome, Dress for Success and Macquarie, as well as a range of small businesses and start ups.
An active leader in the marketing industry, she judges a number of industry awards programs and mentors the marketers of the future. In addition to 20 years marketing experience, she's written and delivered countless training programs teaching professional marketers and small business owners how to use the secrets of the big businesses and advertising agencies in their own world.