Shopify SEO 2022 - The Ultimate E-commerce SEO Store Guide

Meet the instructors behind the Shopify SEO course and learn how their agency experience informs a foundational, two-part approach to on-site and off-site SEO for Shopify stores.

Evaluate the pros and cons of Shopify for seo, noting fast setup and a strong app ecosystem, while planning to mitigate structure, speed, and duplicate content challenges.

Adopt a long-term seo mindset that accepts slow, non-linear progress and sandbox delays. Track rankings while making small daily improvements to pages, products, and images.

Structure your shop with a clear home, collection, and product pages to improve organic rankings. Use keyword research to organize collections and power product pages, and integrate a blog.

Explore how to choose and set up a subdomain for your Shopify store, focusing on using core keywords, ensuring uniqueness, and planning for off page optimization and Google indexing.

Evaluate domain name strategy by balancing a core keyword like pet and branding, considering partial brand, exact match, and complete branded domains for future growth.

Explore Shopify theme considerations to boost conversions and SEO, focusing on speed, tags, upsells and popups, and canonical noindex practices across popular themes.

Analyze Shopify theme speed using GTmetrix and Pingdom, identify bottlenecks with a waterfall, optimize images, and compare fast themes to reduce bounce rates and improve rankings.

Check proper H1 tag placement on collection and product pages for SEO, verify the page source for a single top-level H1, and fix themes with missing or multiple H1s.

Learn how canonical tags tell search engines which page to index and why filters on collection pages can create duplicate content, so you avoid indexing duplicate filter pages.

Explore how to connect your Shopify store to Google search console, read performance data, inspect URLs, submit sitemaps, and diagnose warnings, errors, and indexing issues to improve organic search visibility.

Set up Google Analytics and Google Search Console for your Shopify store, then paste the full analytics tracking code into online store preferences and enable ecommerce and enhanced ecommerce.

Learn to use Ahrefs to audit your Shopify store, explore site data with site explorer, analyze backlinks and referring domains, track organic keywords, and spot competitive opportunities for off-page SEO.

Explore Screaming Frog, a desktop website crawler that maps your site's architecture. Crawl pages to audit titles, meta descriptions, H1s, alt text, and duplicates within the free 500 URL limit.

Explains on-page optimization for a Shopify home page, detailing title, description, single H1, H2 hierarchy, content and images, using keyword research to emphasize dog health and dog supplements.

Optimize collection pages as a hub to boost relevancy and flow authority to products through a silo structure, internal links, and targeted on-page content.

Analyze how a large outdoor store optimizes collection pages with multi-level category structures, quality content, answering questions, and strategic backlinks to boost traffic and rankings.

Learn how to set up a single product page with variations in Shopify, optimize with keywords like fish oil and dog arthritis, and craft SEO-friendly titles, descriptions, and images.

Boost your Shopify store's credibility by adding essential pages—terms of service, privacy policy, about us, contact us, FAQ, shipping, returns—and linking to external marketplaces and Google Maps signals to Google.

Learn to back up your Shopify theme before coding by duplicating the active theme, renaming it with the date, and downloading a local copy for safekeeping.

Learn to locate and edit Shopify theme code using Visual Studio Code, inspect elements, search for hero title and product links, and safely preview changes in a backup theme.

Learn to remove h1 logo tags on Shopify home pages by editing header liquid, replacing h1 with div, and keeping a single h1 for SEO clarity.

learn how e-commerce site structure affects seo by applying canonical and noindex strategies to prevent duplicate content from tag pages, filters, and paginated collections.

Clarifies separate setup steps for pagination and tag pages, directs you to add distinct codes to the theme liquid, and provides support options for issues.

Ensure internal links from collection pages point to product URLs rather than collection URLs to avoid mixed signals to Google and boost product indexing.

Learn how to optimize internal linking in your Shopify store, using contextual anchors, silo structure, and careful anchor variety to boost navigation, relevancy, and Google indexing.

Explore strategies for handling out of stock products and collections, including keeping pages, using back-in-stock notifications, and using redirects to preserve seo equity and avoid broken links.

Learn to run a Surfer SEO audit on a product page, select relevant competitors, identify true density gaps, and craft optimized content with the content editor for mobile-first ranking.

Optimize your collection page with Surfer SEO by aligning the title and H1 keywords like Indian Healing Australia and Indian Healing Clay, and improve content for word count and relevance.

Watch how optimizing a collection page with Servicio and the Soup Analisa audit moves core and long-tail keywords within 7–10 days, with potential gains from links.

Explore what schema is and how it helps search engines understand pages. Learn to identify, test with the Google Structured Data Testing Tool, and fix errors to improve rankings.

Explore next steps for growing your store with off-page strategies, content creation, and content syndication on Shopify and third-party sites to drive organic search traffic long-term.