Shopify Starter Plan: Sell on Social Media & Build a Simple

In this lecture, you will build a strong foundation in how online businesses operate and how digital marketing drives growth.

We will break down the core concepts of online business models, customer journeys, and how products are marketed and sold in the digital world. You will clearly understand how traffic, conversions, and customer retention work together to generate revenue.

You will also learn:

• The difference between traditional business and online business

• Key components of a successful online business

• Introduction to digital marketing channels (social media, paid ads, content marketing)

• How online stores attract and convert customers

• The basic sales funnel concept

• How branding and positioning impact online success

In this lecture, you will understand the critical difference between strategy and tactics in digital marketing — a concept many beginners overlook.

Most new entrepreneurs jump into running ads or posting on social media without a clear plan. In this session, you’ll learn how to think strategically before taking action.

You will learn:

• What is a marketing strategy and why it matters

• What are tactics and how they support your strategy

• How to define your target audience properly

• Understanding positioning and value proposition

• Basics of digital marketing channels (Facebook, Instagram, TikTok, paid ads, organic marketing)

• How to avoid common beginner mistakes

In this lecture, you will learn how to design a clear and profitable business model for your online store before launching it.

Many beginners start building a Shopify store without understanding how they will actually make money. In this session, we focus on structuring your business the right way from the beginning.

You will learn:

• What a business model is and why it is important

• Different types of e-commerce business models

• Choosing the right niche and target market

• Understanding profit margins and pricing strategy

• Revenue streams in online business

• Planning long-term growth and scalability

In this lecture, we move from theory to practical implementation as you create your Shopify store from scratch.

You will follow a complete, beginner-friendly, step-by-step process to set up your store properly and avoid common setup mistakes.

In this session, you will learn:

• How to sign up for Shopify and choose the right plan

• How to set up your store name and domain

• Understanding the Shopify dashboard

• Basic store configuration settings

• How to choose and install a theme

• Preparing your store for customization

In this lecture, we focus on properly configuring your Shopify store settings to ensure your business runs smoothly and professionally.

Many beginners skip important settings, which can cause problems later. In this session, you will learn how to correctly set up every essential detail.

You will learn:

• General store settings and store information

• Payment provider setup

• Shipping and delivery configuration

• Tax settings basics

• Currency and checkout settings

• Legal pages (Privacy Policy, Terms & Conditions, Refund Policy)

• Notifications and order processing settings

In this lecture, you will learn how to properly add and manage products in your Shopify store to maximize visibility and conversions.

Adding products is more than just uploading images — it requires the right structure, pricing, and presentation to attract customers.

You will learn:

• How to add a new product step by step

• Writing effective product titles and descriptions

• Setting pricing and comparing prices

• Managing inventory and stock tracking

• Adding product images correctly

• Creating product variants (size, color, etc.)

• Organizing products into collections

In this lecture, you will learn how to design and customize your Shopify store to make it look professional, attractive, and conversion-focused.

A well-designed store builds trust and increases sales. In this session, you’ll understand how to structure your store layout properly and create a clean shopping experience for customers.

You will learn:

• How to customize your Shopify theme

• Editing homepage sections and layout

• Adding banners, sliders, and featured products

• Customizing header, footer, and navigation menus

• Choosing colors and fonts for better branding

• Optimizing your store design for mobile users

• Creating a simple and conversion-friendly layout

In this lecture, you will learn how to set up Cash on Delivery (COD) in your Shopify store, one of the most popular payment methods for beginners and local customers.

COD allows your customers to pay when they receive their products, increasing trust and making it easier for new stores to get sales.

You will learn:

• What Cash on Delivery is and why it’s important

• How to enable COD in your Shopify payment settings

• Configuring COD for different shipping zones

• Managing orders paid via COD

• Tips to reduce risks and ensure smooth COD transactions

By the end of this lecture, your store will be ready to accept COD payments, helping you reach more customers and increase conversions.