Shopify SEO Simplified, Powerful Outcomes For Non-Techies

Name: Shopify SEO Simplified, Powerful Outcomes For Non-Techies
Rating: 4.3 (188 reviews)

Learn SEO For E-commerce From A Proven Expert

Created byJason Miles, Kyle Hamar, Andy Allen

Last updated 5/2020

English

What you'll learn

SEO For E-commerce From Proven Industry Experts
How To Set Up Your Shopify Site For Maximum Search Engine Results Pages (SERPS) Success
The Basic SEO Tools Every Website Owner Should Install & Use
Product Listing SEO For Maximum Success - Get Your Product Ranking!
How To Optimize Your Collection Pages In Shopify, Even If You Barely Know How To Use Shopify
Say Goodbye To Poor Performing Blog Posts - How To Get Them To Rank With SEO Methods That Work
The Truth About Backlinks
What To Do With Google Analytics
How Long Should Your Blog Posts Be?
How To Eliminate 404 Errors On Your Site Forever
What Is Google Console & How Do You Use It?
Why Google My Business Is A Key Resource For Every E-commerce Seller, Not Just For Local Use
How To Find out If Your Site Loads Slowly & What To Do About It
What Does "Descriptive Text" Mean and where do you add it?
How Important Are Keyword Modifiers & How To Use Them
The 10-Minute "URL Audit Hack" That Will Reveal Everything Google Knows About Your Website

Course content

7 sections • 34 lectures • 1h 49m total length

Meet Your Instructor: Andy Allen2:00
Meet Your Instructor: Kyle Hamar1:06
Download The Companion SEO Checklist PDF0:01

Customer Search & Keywords3:52
Keywords & Site Structure2:53
Internal Links3:14
SEO Friendly URLs3:37
The 10 Minute URL Audit Hack2:42
Perform a quick 10-minute URL audit by using site:yourdomain to pull every page on your Shopify store, spotting old or misindexed URLs. Redirect outdated URLs to relevant pages.
Managing 404 Errors On Your Store3:55
Manage 404 errors on your store by redirecting discontinued or out-of-stock product pages, and monitor with Google Search Console coverage to prevent wasted indexing.

Optimizing Product Pages On Shopify3:18
Optimizing Images & Other Shopify Product Page Features2:59
Product Page SEO Best Practices4:41
Avoid launching with thousands of products, as many pages dilute link equity and hurt rankings; use keyword research to decide when to create separate variant pages and keep content unique.
Product Page SEO - Avoiding Duplicative Content2:33
Write unique product page content rather than copying manufacturer descriptions to boost Shopify SEO, and avoid duplicative content that can harm rankings under Google updates.
Amazon Product Page SEO Break-Down2:23
Amazon Product Page SEO Break-Down Continued2:19
Leverage customer reviews to create unique, fresh, updated copy on every product page, boosting SEO with richer content and related keywords; on Shopify you can incentivize reviews to deepen content.
What Happened To Reviews In Google Search Results?4:45
Learn how structured data markup signals price, color, and size to Google for accurate search results, and why reviews on product pages or trusted platforms boost conversions.

E-commerce Blogs - How To Use Them For SEO3:42
Use ecommerce blogs to drive top of funnel traffic and support keywords by crafting targeted posts, optimizing for keywords, and internally linking related content to boost semantic relevance across pages.
How Long Should My Blog Post Be & Why!1:00
Blog Optimization - How To Maximize Your Previous Blog Posts4:19
Blog SEO Demo3:16
Discover practical blog SEO strategies for Shopify, focusing on keyword research, page ranking, and quick, high-impact optimizations to boost traffic from page two toward page one.
Advanced Blogging Tips4:02

Requirements

Have A Website To Work On

Description

Overview: E-commerce sellers need to understand SEO (Search Engine Optimization) best practices and techniques. This course provides that information - in an easy to understand, methodical, approach. It's created for beginners in mind - and asks you to do simple steps that anyone can accomplish. Plus - we've made it completely free!

Who Is This Course For: We've created the course with Shopify store owners in mind, but we also touch on other things include Amazon Product SEO.

What You'll Get: Here is the basic outline of the course:

Introduction To The Topic & Tools
Setting Up Your SEO Resources
SEO Strategy 101
Collection Page Optimization (For Shopify Sellers)
Product Page Optimization
E-commerce Blog Optimization
Advanced SEO Strategies & Tips

We've tried to make this as simple as we can - and we hope you get a lot of value & benefit from it. Our goal is to help you grow your website traffic through Google Organic Search Results Page outcomes - and of course - increase your sales too.

Who this course is for:

Beginner Level Content For Non-Technical Website Owners

Shopify SEO Simplified, Powerful Outcomes For Non-Techies

What you'll learn

Explore related topics

Course content

Introduction3 lectures • 3min

SEO Overview & The Tools Of The Trade3 lectures • 8min

SEO Strategy 1016 lectures • 20min

Collection Page SEO - For Shopify Sites3 lectures • 13min

SEO For Product Pages7 lectures • 23min

E-Commerce Blog SEO5 lectures • 16min

Advanced SEO Strategies & Tips7 lectures • 26min

Requirements

Description

Who this course is for: