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Shopify 2022 SEO Masterclass: Building eCommerce Website

Name: Shopify 2022 SEO Masterclass: Building eCommerce Website
Rating: 4.3 (3 reviews)

Build a Successful eCommerce Online Shopify Store From Scratch, Learn SEO & Start Making Sales

Created byEkaterina Ramishvili

Last updated 8/2022

English

English [Auto],

What you'll learn

How to Build your own Successful Ecommerce Website in 2022
How to Do SEO and optimize your website for search engines like Google
How you can Customize and Create a professional website with Shopify 2.0 update
How to sell and market your products with Shopify through Google Sales Channel and Google Ads
How to add and Optimize Product Listings on Shopify for search engines

Course content

7 sections • 27 lectures • 4h 30m total length

Shopify Introduction1:58
Welcome to my Shopify masterclass where I teach how to create professional, dynamic website for your brand.
Having website is an essential part of owning a business and absolutely anyone can build a website Shopify. In this course I’ll teach you how to do it professionally and without any coding skills.
Why Shopify?3:02
Shopify is not just a regular website building platform, it’s actually one of the best platforms for ranking your products or services in many search engines including google. Basically in this detailed course, we’ll go through Full SEO optimization and Best practices for ranking on Google, Bing and Yahoo. Everything I teach in this course comes from my own experience on this platform.

SEO Basics5:57
Explore basics of search engine optimization, including how search engines crawl and rank pages on the serp, and optimize Shopify sites using keywords and domain authority for free organic traffic.
Backlinks and Blogs3:20
Build quality backlinks from high-authority sites, track and prune low-quality links with free tools, and use regular blog posts to drive organic traffic and improve rankings.
Technical and OFF Page SEO5:52
Google takes into consideration the website loading speed both on mobile and desktop.
OFF Page SEO4:17
Learn off-page seo strategies for Shopify, including backlinks via guest blocks and blogs, social media engagement, and Google Shopping and Facebook Shop integration for authority.

Keyword Research7:48
The power of keyword research lies in better understanding your target market and how they are searching for your content, services, or products.
Keyword Research Tools17:03
Explore how to use Uber suggest for keyword research, optimization, and rank tracking in Shopify stores, including site audits, keyword lists, and integration with Google Search Console.
SEAMRUSH Keyword Tool23:12
Discover seamrush keyword tool for site audit, position tracking, on-page seo, backlink analysis, traffic analytics, and keyword gap analytics with intent filters to boost transactional performance.
Adding a Product Listing6:53
Learn to add a Shopify product listing by optimizing keywords, crafting meta descriptions and titles, and using images with alt text and headings to boost Google rankings.

Shopify Preferences6:01
Optimize a new Shopify store by configuring preferences, crafting homepage title and description with brand and long-tail keywords, and connecting Google Analytics and Facebook Pixel for launch readiness.
Optimizing Shopify Setting12:32
Learn how to choose the right Shopify plan, configure payments, optimize shipping, enable sales channels, manage domains, languages, and policies to set up a Shopify store.

Optimizing Product Page12:45
Learn to optimize Shopify product pages with keyword research, compelling titles and descriptions, media optimization, price variations, SEO friendly URLs, color swatches, and tags for sales and new arrivals.
Adding Collections4:46
Create and optimize collections by using tags and filter conditions, set meta titles and descriptions, add images and keywords, and showcase best sellers for better navigation and SEO.
Navigation Menu6:13
Learn to configure Shopify footer and main navigation, add privacy policy and terms of service, and arrange collections with submenus to create a clear site map for users and Google.
Shopify 2.0 Updates10:24
Shopify 2.0 unlocks advanced customization with meta fields and product page templates, enhances filtering and cross-selling, and boosts store speed and SEO across core pages.
Creating Metafields & Smart Filtering5:05
Product Theme Templates7:48
Learn to customize Shopify product pages by creating and assigning templates, copying existing ones, and applying them to wallets or collections while protecting the default product layout.
Adding Pop Ups8:34
Learn to customize collection and product pages in Shopify 2.0, adjust layouts, preview mobile view, and create dynamic pop-up metafields for size charts and color choices.
Product Page customization - Shopify 2.09:37
Page customization - Shopify 2.09:35
Shopify 2.0 unlocks custom, interactive pages and optimized about us pages, showing how to create templates, assign them to pages, and boost SEO with clean URLs and keywords.
Landing Page customization12:33
Customize your Shopify landing page and core pages using the online store customization window; configure promotional banners, top bar, theme settings, and featured collections to boost SEO.

Google Merchant Center21:46
Set up and verify Google Merchant Center for your Shopify store. Enable free listings and shopping ads while configuring shipping, returns, and product feeds via Content API.
Google Search Console3:53
Google Tag9:17
Google Ads - Creating Performance Max Campaign28:42
Create a Performance Max campaign in Google Ads by linking Merchant Center, selecting purchases, configuring budgets and assets, and using audience signals and keyword planning.

Requirements

No Coding Skills or experience required, You will learn everything you need to know in this course.

Description

Best tips and practices selling on Shopify in 2022 from a Full-Time Shopify and Etsy Seller.

Hello, I'm Kato - An artist, a business owner, 6 Figure Shopify and Etsy seller and an ecommerce consultant. My team and I create Premium quality leather Goods in our own Factory and in this course I'll share with you my success tips and How I was able to turn my hobby into a full-time job with just 20 USD on Shopify platform.

I’ll share all the hacks and tools from my own experience managing ecommerce business, that I used to be successful on this platform in an easy and informative way, because learning should always be interesting! We'll go through the most essential topics of selling on Shopify in 2022 with the latest Shopify 2.0 Updates.

I this course we’ll also go through all the steps of building a website from the scratch. I’ll teach you what works on this platform in terms of SEO and what will make your shop stand out among all the others and rank in search engines.

This Full Shopify store development course is for anyone who makes amazing products, is a brand owner, a freelancer or just simply someone who enjoys creating professional, dynamic websites and is planning on expanding their online presence and ranking on various search engines.

In this Full comprehensive Shopify course you will Learn:

Introduction to Shopify Platform;

Shopify Platform Benefits;

Shopify SEO;

Technical and OFF Page SEO;

Keyword Research for Beginners and SEO TOOLS;

Keyword Research Tools;

Optimizing Shopify Settings & Preferences;

Adding Products, Collections and Navigation Menu;

SEO for Product listings and Collections;

Shopify 2.0 Features and Updates;

Shopify and Google Sales Channel Integration;

Google Merchant Center and Google Ads Campaign;

Who this course is for:

For anyone who has a product or service and would like to create their own professional website easily and improve their rankings in search engine like google.

Shopify 2022 SEO Masterclass: Building eCommerce Website

What you'll learn

Explore related topics

Course content

Shopify Course Introduction2 lectures • 5min

SEO Basics for Shopify4 lectures • 19min

On Page SEO - Keyword Research4 lectures • 55min

Shopify Settings2 lectures • 19min

Shopify Website Building10 lectures • 1hr 27min

Google Sales Channel4 lectures • 1hr 4min

Shopify Apps1 lecture • 21min

Requirements

Description

Who this course is for: