Shopify Product Launches: A 4-Stage Framework For Success
What you'll learn
- A 4-step framework for launching and scaling an e-commerce brand using Shopify
- Strategies for finding, testing, and scaling a successful e-commerce product using Shopify
- E-commerce optimization techniques to dramatically expand your net income using Shopify
- Methods for dominating your e-commerce niche using Shopify
- How to apply the Pareto Efficiency Review methodology to your e-commerce business
- Use Dr. David Cooperrider's Appreciative Inquiry technique to optimize your e-commerce business
- The two options every e-commerce business owner has for dramatically improvement of net profit
Requirements
- You should have online selling experience at a beginner level.
Description
Going through the process of finding, testing, launching, and scaling-up a product can be a huge challenge. There are a lot of decisions along the way - and sometimes you have hard choices to make. This course is designed to take the best practices from 3 fantastic sources - and boil it all down into a logical 4-part framework so you can master the process quickly and easily. We call the 4-stage process the "Shopify Growth Hacking Framework".
Join us for this 4 hour training. Learn how proven top 1% Shopify site owners sell their products, build their brand, optimize for income, and install themselves as niche powerhouses. The 4-Stage Framework was developed as your instructor, Jason Miles, worked with 3 important sources of information:
First, he worked with over 7,000 Shopify site owners through his popular Udemy course Shopify Power.
Next, he looked at the top 1% of all Shopify sites (based on worldwide site traffic). These sites are crushing it and looking at their work provides important clues to Shopify mastery.
Finally, Jason's own Shopify site experience. His site (Pixie Faire) is ranked in the top 500 of all Shopify sites, (out of over 500,000) based on worldwide site traffic and regularly does 50,000 to 60,000 transactions per month.
***Important Note *** This course is for non-technical entrepreneurs, online sellers, and small business owners, it is not a technical course. It will not provide indepth technical training or Shopify site setup details. It is also not a "hacks/tips/tricks" course. It presents a logical 4-stage framework for product launch activities using Shopify as the e-commerce platform.
About The Instructor: Jason Miles has been featured by Shopify as one of their most popular case studies. His popular Udemy course Shopify Power is the #1 Bestselling E-commerce course on Udemy and he regularly partners with top online sites such as Social Media Examiner, Profnets, American Marketing Association, PRNewswire, and others. His work has been been featured in the Huffington Post, CNET, IBMConnect, and other top sites. He is the author of 3 books published by McGraw Hill and available in bookstores worldwide, Pinterest Power, Instagram Power, and Youtube Marketing Power. Jason also teaches Online Marketing as an Adjunct Professor at Northwest University in Seattle Washington.
Who this course is for:
- Amazon FBA Sellers, Online Sellers, and Home Business enthusiasts
- Shopify site owners that want a proven system for scaling up both traffic and net income
- Private Label business owners looking to go from a product to a real viable e-commerce business
Course content
- Preview05:32
- 00:01Companion Ebook PDF
- Preview07:20
- 05:02Case Study: Two Top 1% Shopify Sites Examined (GymShark & Pixie Faire)
- 06:30The Shopify Growth Hacking Framework
- 04:52Ten Attributes Of A Magnetic Product
- 07:17Modality Shifting Explained
- 03:15Product Stacking Strategies Explained
- 07:30Profit Maximizing Product Strategies & Stage One Conclusion
Instructor
![Jason Miles](data:image/svg+xml,%3Csvg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 64 64"%3E%3C/svg%3E){kind=avatar}
- 4.2 Instructor Rating
- 2,863 Reviews
- 38,118 Students
- 10 Courses
Jason is an e-commerce expert from Seattle running his own companies, consulting with others, and teaching even more.
Before becoming a full-time online entrepreneur, Miles was Senior Vice President of Marketing, Fundraising, and HR at Northwest University in the Seattle area.
Online Selling: In 2008 Miles started his online selling efforts with his wife at their kitchen table using eBay. In 2013 they launched Pixie Faire in the sewing niche. It is now the Internet's largest doll clothes pattern marketplace with over 100 designers and over 3.3 million patterns downloaded.
Pixie Faire has been featured by Shopify as a case studies on their blog. The article, "How One Couple Is Making $600,000 A Year Selling Digital Goods" has been a reader favorite for many years. Based on worldwide site traffic Pixie Faire is frequently in the top 1% of all Shopify sites, out of over one million.
He is a founder or investor in a growing number of e-commerce businesses including most notably, The Happy Gardening Life, an Instagram Influencer in the gardening niche.
Coaching and Consulting: His coaching company is helping smart entrepreneurs from around the world make the leap from Amazon to Shopify.
Teaching: He is the author of three bestselling books, Pinterest Power, Instagram Power, and Youtube Marketing Power, all available in bookstores worldwide and published with McGraw Hill. He teaches Online Marketing as an Adjunct Professor at Northwest University in Seattle, and he's the most popular e-commerce instructor on Udemy.
Jason holds a graduate degree in Business Administration and an undergraduate degree in Organizational Management and Biblical Studies.
His work has been featured in Forbes, The Huffington Post, Wharton Magazine (of the University Of Pennsylvania School Of Business), IBM's Connect Chat, CNET, MSN's Business On Main, Social Media Examiner, Profnet, PRNewswire, and other premiere publications.
Sew Powerful: Jason and his wife also co-founded Sew Powerful, a charity designed to combat extreme poverty in Lusaka Zambia by creating jobs for adults that focus on making purposeful products - items designed to enhance children's academic success. Things like school uniforms, reusable feminine hygiene pads and soap. They also co-founded the 3 Esthers Farm just outside Lusaka with the mission of providing farm fresh food to the hungry children of Lusaka.
He's sold millions online, but he's most passionate about helping people. Creating purpose beyond profit and economic power to change lives for the better.